LÊ MINH MẪN

MAGNUM
IBC201 - IB1702
 Miss Grand International Nguyễn Thúc Thùy Tiên
becomes the brand ambassador of Magnum in
aphy
eras
Vietnam.
on
s
 About
MAGNUM
MAGNUM IS A LEADING
PREMIUM ICE CREAM BRAND
UNDER UNILEVER
Renowned for its smooth and creamy vanilla
ice cream and its premium Belgian chocolate
coating. It is considered a symbol of luxury
for those who are passionate about
indulgence.

MAGNUM IN
VIET NAM
MAGNUM OFFICIALLY
LAUNCHED IN VIETNAM IN
JUNE 2023
Offering flavor options such as Classic
(pure chocolate) and Almond

The products are distributed through

major supermarket chains nationwide,
including Circle K, WinMart+, GS25, 7-
Eleven, CO.OP FOOD,...
How Magnum builds
its brand in
Vietnam

They organized events

centered around the theme of
"Exquisite Pleasure" and
invited influential figures
among the Vietnamese youth.
Miss Grand International 2021,
Nguyen Thuc Thuy Tien, was
announced as the brand
ambassador, creating a strong
connection with the younger
generation.
This collaboration with Tien, a successful
role model, has enhanced trust and
empathy among young consumers,
establishing a distinct brand image for
Magnum in the target market.
 CREATING A
"TREND"
Introduce a promotion: Buy 4
Magnum ice cream bars and get 1
super cute Magnum cup for free,
making young people excited to
hunt for these beautiful cups,
creating a trend of cup hunting on
the TikTok social media platform
that is being enthusiastically
embraced by many young people.
Thank you
...