Universidad de la

Sabana's Culture

Hero/ Heroine
The promoters of the University were encouraged
by St. Josemaría Escrivá, founder of Opus Dei, to
undertake in Colombia the creation of an
institution that would promote higher education
with a Christian vision of man and the world.
emaría Escrivá
St. Jos

Belief
Not a week goes by without a
thunderstorm warning. It is believed
that lightning can kill or injure
students whenever it rains.
Thundersto
rm warning

Metaphor
"Being a Sabana is worth it" because it
is our duty to contribute to the
community.
abana, vale la pena
Ser s

Languaje
At the university, the term "monis" is used
to relate to students, staff and even
teachers, giving way to a cordial and
egalitarian treatment.
Monis

Value
Universidad de la Sabana seeks to complement and enrich the
human values of students, but also to provide them with the
necessary tools to face different environments at the University.
Internationalization, entrepreneurship, innovation and
comprehensive training to meet the challenges of personal and
professional life.
Campus

Symbol
The symbol of Universidad de

la Sabana is the heron.

heron

Story

A few years ago the university was

flooded, and today the water marks remain
on certain buildings and this signifies the
resilience of the students.
 Universidad de la

Sabana's Culture

Legend
At the University, before taking their

exams, students touch the statue of

Saint Josemaría Escrivá before taking
their exams and with this they will pass.

Saga
Through the university's social networks,
especially instagram, messages and
congratulations to the achievements of the
institution and its students are made.
@unisabana

Folktale
the students of higher semesters scare the
first semester students that the third
semester is very difficult because it is "the
filter".

Myth
It is said that there is a young woman
hanging around the university facilities,
especially in the "mesón", scaring
students at night.

Ceremony
at the end of their studies, students attend
the graduation ceremony where they receive
their university degree, symbolizing the end
of the university stage.

Rite
Students and even professors prefer to use
the university "wheels" groups for
transportation instead of using public
transportation.

Ritual

On Thursdays the students have a

pre-party in "Tablitas" and then

go partying on Thursdays in "La

Chula".
s La Chu
Tablita la
 The Report

How and Why the cultural products

can be managed to help implement the
university’s strategies?

Brand Identity: Cultural products can help

create a strong brand identity for the
university.

Student Experience: Cultural products can

enhance the student experience by
providing opportunities for students to
engage with different forms of art and
culture.

Fundraising: Cultural products can be used

to attract donors and raise funds for the
university.

Community Engagement: Cultural products

can help the university engage with the
local community and promote its mission.