21 Dec'2

HMassemmunicatien- 1t is the (emmuniaten

Lsthich cannot
LShichInvolves a Large ne. efpesple
(eunted.Lt iA ditiult to tommunicat
e generaly
stnhe mamee perdemally theresene, the informatim
a mas medium
Jike T
Adiiseninahel using
media hepi fo share
adie, nesPaper,ee.as, audient
înfarmatien wth the taget
The same
heir gigantic sige.
despi te
funchens ef Mays Mediums
Inem
Educale
Entertain
Frovidle epectire (emmuniatom

ALe náer boaefer filns

heusese
bditns in nenspaper informafin.
act asgak keepers 5tial media. The coniont
gak-keeping in
here is ne
Lnot qiltered.
Ejaekegping ís impertant ecaue H helps
behvcen shat i4 Qeinguk in
maintaln a balance
Putlic Auhat the public Can handle to ee
term Coined in l930s.t manb
Mas emmuniahern Lsas

Cemmunicains Lith the masses (large ne. d people)

American 6ociolegistMorris danot3
he inailutienk and techn1ques bry
a s Cm. Com prises
=shich specialised 9roupsemployees technologial
ymbolic centain to large
device te decimatt
audiences.
= helerogen eus and Lidely diaputal

feRMS of CoNMV NICATIoN

fa the prot es f sending
Communiaien:t
I-NenVerbral ideas.The theughts are
sharted

and heceiving loerdles centact,bod

facial expresliernd, eye
Using gesturs
language, Pesture, physicalcentact
are alser nen vertal
ainting , drauings, píchures
CeTnmuniatiens.

Communicatien alrays complement

Verlal
Nern Verbalk Lithott the ofher leads te Inehecthve
each other. One
Cemmuniaiem.
 UsES of NON-VERBAl CoMMUNICA TionN
T replace verbal communicalfon.
accentuate
h e n you izantto caeiaate the verbal message
>Vhen the erlal mesknge needs to e modlied the
Jevel e contradicting the message.
turn ehseen parkiipanb
t is used teraglate speech
Te assst he spaker.
1eexert denniance
T shasa peank persems persenal7ty

alled TELL.
Nen-Verbal ornmuniaten id ake
-verlal com municatev
tis se because the nem

even ithut himspeakiag.

tells abuta perben a Navarro
This (onceptis given by Joe