LESSON #1: Purposive communication
• When we answer a phone call, the phone is
Communication
• inevitable.
• Our need for self-expression leads us to
communicate not only our thoughts but also
our feelings.
• may be done verbally or nonverbally.
Non-Verbal Communication
• A simple yawn from a member of the
audience in a public speaking engagement is a
non-verbal message sent to the speaker.
Verbal communication
• On the other hand, a phone call inquiring
about a certain product is an example of a
verbal message.
Purposive Communication
• a form of communication used to write,
speak, and present to different audiences for
various purposes.
• This aims for students to hone their
communication effectively and efficiently to a
variety of audiences either local or
international to deliver the intended message.
• about writing, speaking, and presenting to
different audiences and for various purposes.
The Components of the Communication Process
1. Source
• The sender carefully crafts the message.
• The sender may be anyone: an author of a
book, a public speaker in a special occasion or
even a traffic enforcer
2. Message
• The message is the reason behind any
interaction.
• It is the meaning shared between the sender
and the receiver. Messages take many forms.
They could mean poems, songs, essays, news
articles. road signs and even symbols.
3. Channel
• the means by which a message is conveyed.
the channel.
• On the other hand. when your parents receive
a notification of your absences from school,
the channel is a letter.
• It is the responsibility of both the sender and
the receiver to choose the best channel for
the interaction.
4. Receiver
• The receiver is the person who receives the
transmitted message.
• The receiver may be a part of an audience in a
public speaking event.
• a reader of a letter or a driver who reads road
signs.
• The receiver is expected to listen or read
carefully, to be aware of different kinds of
sender to jot down information when needed
to provide response and to ask questions for
clarification.
5. Feedback
• In any communication' scenario, it is essential
to confirm recipient understanding.
• Like messages, are expressed in varied forms.
• A simple nod for a question of verification is
considered a feedback.
• Thus, feedbacks may be written, spoken or
acted out.
6. Environment
• The place, the feeling, the mood, the mindset
and the condition of both sender and receiver
are called the environment.
• The environment may involve the physical
set-up of a location where communication
takes place, the space occupied by both the
sender and the receiver, including the objects
surrounding the sender and receiver.
7. Context
• Context involves the expectations of the
sender and the receiver and the common or
shared understanding through the
environmental signals.
8. Interference • builds goodwill.
• It involves being polite in terms of approach
• also known as barrier or block that prevents
and manner of addressing an individual.
effective communication to take place.
4. Correctness
Kinds of Interference
• Glaring mistakes in grammar obscures the
Psychological barriers
meaning of a sentence.
• thoughts that hamper the message to be • Also, the misuse of language can damage your
interpreted correctly by the receiver. credibility

Physical Barriers 5. Consideration

• include competing stimulus, weather and
climate, health and ignorance of the medium.
Linguistic and cultural barriers
• pertain to the language and its cultural
environment.
• Words may mean another in different
cultures.
• Messages must be geared towards the
audience.
• The sender of a message must consider the
recipient's profession, level of education,
race, ethnicity, hobbies, interests, passions,
advocacies and age when drafting or
delivering a message.
Ethical Considerations in Communication

Mechanical barriers Ethics

• are those raised by the channels employed for • a branch of philosophy that focuses on issues
interpersonal, group or mass communication. of right and wrong in human affairs.
• These include cellphones, laptops and other
gadgets used in communication. Ethical Communicators: (RCVUD)

The Principles of Effective Communication 1. Respect audience.

Michael Osborn (2009) 2. Consider the result of communication.

• claims that communication must meet certain 3. Value truth.

standards for effective communication to take 4. Use information correctly.
place.
5. Do not falsify information.
1. Clarity

• makes speeches understandable.

• Fuzzy language is absolutely forbidden, as are
jargons, cliché expressions, euphemisms and
doublespeak language.

2. concreteness

• reduces misunderstandings.
• Messages must be supported by facts such as
research data, statistics or figures.
• To achieve concreteness, abstract words must
be avoided.

3. Courtesy