Congratulations on making it to the second round of Abhivyakt’23.

Instructions:
1. This round will require a submission of the case problem stated below in
the form of infographics/presentation. (min. 3 pages/slides and max. 5
pages/slides)
2. The case problem has been divided into 3 domains:
Marketing
Operations
Finance
3. You can either select any one of the above-mentioned domains or choose
to work on providing the solution for a mix of domains.
4. You are free to make any assumption(s).
5. Mention all the sources that have been used as a part of your research.
6. Top 15 teams will be going into the final round which will be in hybrid
mode where offline presentations would be given at the NMIMS
Bangalore Campus and online presentations via Zoom Meeting.

Submission Guidelines:
1. Deadline for submission: 25th January, 5:00 PM
2. Submissions have to be made via Unstop Platform
3. Naming convention: <Team Name>_<College Name>
4. For any doubts or concerns you can reach out to:
Avinash Rajpurohit (+91-7013595217)
Shikhar Shanker (+91-9916866878)
Marketing
RapidZ is a growing quick-commerce company that specializes in selling
groceries and related FMCG Products in tier-1 and tier-2 cities. They have been
in business for 1 and half year and have seen significant growth in both revenue
and customer base. However, they have recently noticed a decline in their
marketing effectiveness, and they are not sure how to address this issue.
Problem: RapidZ’s marketing strategy is not as effective as it once was, and the
company is not sure how to improve it.

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Objective: To develop a new marketing strategy that will increase sales and
customer loyalty for RapidZ.
Background: RapidZ has been using traditional marketing methods such as
television and print advertising, but they have not seen the same results as they
did in the past. The company also has a strong presence on social media, but
they are not sure how to effectively utilize it to drive sales.
Key Issues:
• Lack of effective marketing strategies
• Declining sales and customer loyalty
• Increasing Competition
• Difficulty in utilizing social media to drive sales

Operations
RapidZ is a rapidly growing quick commerce company that specializes in
providing fast delivery of groceries and related FMCG products to customers.
However, they are currently facing a number of operational challenges that are
affecting their ability to meet customer demand and maintain their competitive
edge in the market.
Problem Statement:
The main operational challenge that RapidZ is facing is a lack of visibility and
control over their inventory levels. Due to a lack of accurate and timely data on
inventory levels, the company is frequently experiencing stockouts of popular
products, which is resulting in loss of sales and frustrated customers.
Another operational challenge that RapidZ is facing is an inefficient and
unreliable logistics and delivery system. The company is currently relying on a
patchwork of different couriers and delivery partners, which makes it difficult to
ensure that products are being delivered on time and in good condition.
Devise a strategy to overcome the aforementioned challenges.

Finance

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RapidZ, a rapidly growing quick commerce company, is facing a financial
challenge. The company specializes in selling groceries and related FMCG
Products in tier-1 and tier-2 cities.
Despite record sales, the company is struggling to maintain a profitable margin
due to high operating costs and intense competition. The company’s
management team has identified several potential solutions, but they are not
sure which one will be most effective in addressing the issue.
• Reduce operating costs by outsourcing certain functions, such as
customer service and logistics.
• Increase prices to improve profit margins, but risk losing customers to
competitors.
• Expand into new markets to diversify revenue streams and reduce
dependence on a single market.
• Develop a loyalty program to retain current customers and reduce
acquisition costs.
The management team has asked for a financial analysis and
recommendations on which solution would be most effective in addressing the
company’s financial challenges.

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