by Group

CAVITE SCIENCE INTEGRATED SCHOOL
(Regional Science High School – Region IV-A)

Garita B, Maragondon, Cavite
0
Brandmatters: A Comparative Analysis of Sales Between Indoplas,

Sure-Guard and 3M Face Mask
Senior High School Accountancy, Business, and Management (ABM)

Team Category
A Research Paper
Presented to

(Regional Science High School, Region IV-A CALABARZON)
Maragondon, Cavite
In Partial Fulfillment of the

Requirements in Inquiries, Investigations, and Immersion
Jessica Mae G. Mendoza

Grade 12 – Carbon
Proponent
Elain E. Malones
Research Adviser
Rowena D. Mapanoo, EdD

Principal III
ENGAGE EXPLORE EXCEL

SENIOR HIGH SCHOOL SY 2022 - 2023
1
June 202

2
Approval Sheet
This research study entitled, “Brandatters: A Comparative Analysis of Sales Between
Indoplas, Sure-Guard and 3M Face Mask”, prepared and submitted by Chloe Lindt T.
Guiñez in partial fulfillment of the requirements in Inquiries, Investigations, and Immersion, has
been examined and is hereby recommended for acceptance and approval.
ELAIN E. MALONES
Research Adviser
Examined and reviewed by the Committee of Oral/ Written Research Presentation with
the grade of ___.
KRISHA MAE J. DISTRITO PRINCESS MAY C. LUYA ANNALYN G. TORIO

Panelist Panelist Panelist
Approved and accepted as a requirement for graduation as per DepEd Order no. 41, series
of 2005.
Approved:
ROWENA D. MAPANOO, EdD

Principal III

3

Regional Science High School (Region IV-A CALABARZON)
Maragondon, Cavite
Mission
Development of responsible and morally upright science-oriented leaders through relevant and
competitive Science and Mathematics education program.
Vision
A regional center of excellence in Science and Mathematics that shall develop

potential leaders in science and related field.
Philosophy
Understanding wide possibilities of the arts and science as permanent sources of
pleasure and profit, discover, broaden, and heighten man’s ability
in an appreciation for them.

4
Table of Contents
Content Page
Title Page..............................................................................................................................i
Approval Sheet....................................................................................................................ii
Mission, Vision, and Philosophy........................................................................................iii
Table of Contents................................................................................................................iv
List of Tables......................................................................................................................vi
List of Figures.....................................................................................................................
List of Photographs.............................................................................................................
Research Plan......................................................................................................................
ISEF Forms.........................................................................................................................
ISEF Abstracts....................................................................................................................
Chapter I. Introduction
A. Background of the Study.........................................................................................1
B. Statement of the Problem
C. Hypothesis
D. Significance of the Study
E. Scope and Limitation
F. Definition of Terms
Chapter II. Materials and Methods
A. Materials and Equipments....................................................................................
B. General Procedures
1. Contacting Tellus Drugstore

5
2. Preparation of Survey Questionnaires
3. Sampling Technique and Sample Size
4. Distribution of Human Participants and Human Informed Consent Form
5. Distribution of Research Questionnaires
6. Gathering of Data and Sales Report Collection from Tellus Drugstore
7. Data Analysis
8. Risk and Safety
Chapter III. Results and Conclusion..................................................................................
Chapter IV. Conclusion........................................................................................................
Bibliography..........................................................................................................................
Acknowledgment...............................................................................................................
Appendices.......................................................................................................................
A. Gantt Chart....................................................................................................
B. Calendar of Activities.........................................................................................
C. Parental Consent......................................................................
D. Endorsement Letter.............................................................
E. Letters............................................................................................
F. Experimental Results....................................................................
G. Statistical Analysis.........................................................................................
H. Expenditures..................................................................................
I. Photo Documentation......................................................................
J. Personal Information..........................................................................................
K. Awards/Certificates.........................................................................................

6
Scanned
Logbook.........................................................................................................
IMRAD Format.........................................................................................................
List of Tables
Tables Page
Table 2.1. Responses of the participants..............................................................................3
Table 2.2. Yearly sales data of Tellus Drugstore.
Table 3.1. Gathered annual sales data of Tellus Drugstore.

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Table 4. Gathered survey results of participants’ answers in the three locations.
Table 5. Gathered sales data of Tellus Drugstore from the year 2019.
Table 9. Expenses Incurred
List of Figures
Figures Page
Figure 1. Gathering data responses of the participants......................................................1
Figure 2.1 Voice call with the Co-owner of Tellus Drugstore via Messenger
Figure 2.2. Survey Questionnaire
Figure 2.3. Sample Size
Figure 2.4. Distribution of Human Informed Consent Form

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Figure 2.5. Face-to-face Distribution of the Printed Research Questionnaire
Figure 2.6. Online Distribution of the Research Questionnaire
Figure 2.7. Methodology flowchart
Figure 3.1 Impact of Branded Products on a Store’s Ability to Sell Merchandise
Figure 3.2 Consumer’s Perception of How Brand Recognition Impacts Purchasing Decision
List of Photographs
Photographs Page
A. Visiting Tellus Drugstore
B. Preparation of Printed Surveys with attached Human Informed Consent Forms
C. Distribution of Research Questionnaires
D. Actual Record of Tellus Drugstore’s Sales from the year 2019 to 2022

9
Republic of the Philippines

DEPARTMENT OF EDUCATION
Bureau of Secondary Education
3rd Floor, Bonifacio Bldg. DepEd Complex
Meralco Avenue, Pasig City
Tel. Nos. 633-7746, 636-5272
Brandmatters: A Comparative Analysis of Sales Between Indoplas, Sure-

Guard, and 3M Face Mask
Chloe Lindt T. Guiñez, Jessica Mae G. Mendoza and Lana Lei B. De Los Santos

10
Rationale
Coronavirus disease, also known as Covid-19, is an infectious respiratory disease caused
by the SARS-CoV-2 virus.1 Some of the signs of infection include respiratory symptoms, such as
fever, cough, shortness of breath, and other breathing difficulties. While in more severe cases,
the infection can cause pneumonia, severe acute respiratory syndrome, kidney failure, and even
death.2 Covid-19 was first discovered in December of 2019 in Wuhan, China and since this
disease is highly contagious, it quickly spread all over the world.3 And according to Tropical
Medicine and Health, on January 22, 2020, when the first suspected case in the Philippines was
investigated, and as of March 1, 2019, 633 suspected cases were reported.4 Due to this, the
Philippine Government implemented Safety Protocols such as enhanced community quarantine
(ECQ), and a total lockdown, all over the country. Which causes the temporary closing of
different business facilities, for instance, small enterprises, etc.
As a result of the pandemic, every industry in the Philippines has changed, bringing about
several radical changes in daily life. It had a negative impact, particularly on the poorest and
most vulnerable rural communities.5 Preventive measures of contagion were implanted by the
Department of Health, bringing about several radical changes in daily life, to lessen the spread of
the virus; wearing personal protective equipment such as face masks, face shields, and gloves,
frequently washing one’s hands, checking the body’s temperature, having at least 1-meter
1 World. “Coronavirus.” Who.int. World Health Organization: WHO, January 10, 2020. https://www.who.int/health-
topics/coronavirus#tab=tab_1.
2 — “About COVID-19.” World Health Organization - Regional Office for the Eastern Mediterranean, 2022.
https://www.emro.who.int/health-topics/corona-virus/about-covid-19.html.
3 CDC. “Basics of COVID-19.” Centers for Disease Control and Prevention, February 11, 2020.
https://www.cdc.gov/coronavirus/2019-ncov/your-health/about-covid-19/basics-covid-19.html#:~:text=COVID%2D19%20.p
4 Edrada, Edna M., Edmundo B. Lopez, Jose Benito Villarama, Eumelia P. Salva Villarama, Bren F. Dagoc, Chris
Smith, Ana Ria Sayo, et al. “First COVID-19 Infections in the Philippines: A Case Report.” Tropical Medicine and Health 48,
no. 1 (April 14, 2020). https://doi.org/10.1186/s41182-020-00203-0.
5 Fallesen, Ditte. “How COVID-19 Impacted Vulnerable Communities in the Philippines.” World Bank Blogs (blog),
May 15, 2023. https://blogs.worldbank.org/eastasiapacific/how-covid-19-impacted-vulnerable-communities-
philippines#:~:text=Seventy%2Dfour%20percent%20(74%25),the%20survey%20was%20carried%20out.

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distance from people are advised.6 According to Taylyn Washington-Harmon,
in order to slow down the spread of COVID-19, one must wear a mask. The masks reduce viral
transmission, prevent presymptomatic spread, prevent you and others from getting sick, and
finally, it is generally good hygiene for everyone to practice.7
The Pandemic affected many businesses, but some of those businesses started to survive
and flourish. One such pharmacy is Tellus Drugstore, located in Naic, Cavite. Tellus Drugstore,
as with local pharmacies, provides an extensive selection of branded and generic medications, as
well as a full line of healthcare and personal care products, including medical devices and basic
everyday necessities.
There are already two kinds of masks being used by the public: face masks or surgical
masks and respirators.8 These are the three (3) of the many brands of masks approved by the
FDA (Food and Drug Administration) Philippines in the Advisory No.2020-1181-A that will be
tested by the researchers. Indoplas Philippines Incorporated is the first and only Filipino-owned
company producing and supplying premium quality medical devices adhering to international
standards of manufacturing ingenuity, quality control, and production excellence.9 While Sure-
Guard face masks are produced by AMB HK Enterprises Incorporate. Lastly, the 3M face mask
was created by two 3M Scientists --- Walter Westberg and Patrick Carey. These face masks are
generally effective preventive measures against the spread of the COVID-19 virus. However,
businesses have been considering whether brand still matters in terms of how much a business
6 PGC. “COVID-19 Safety Tips & Precautions.” Philippine Genome Center, July 3, 2020. https://pgc.up.edu.ph/covid-
19-safety-tips-precautions/.
7 Taylyn Washington Harmon. “4 Reasons You Should Wear a Mask When Recommended.” Health, 2020.
https://www.health.com/condition/infectious-diseases/coronavirus/why-you-should-wear-a-mask.
8 Angel N. Desai and Preeti Mehrotra, “Medical Masks,” JAMA 323, no. 15 (April 21, 2020): 1517,
https://doi.org/10.1001/jama.2020.2331.
9 Indoplas Philippines Inc. “Home - Indoplas Philippines Inc.,” March 9, 2021. https://indoplasphil.com/.

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sells given that there are so many people looking for supplies in this
circumstance.
The research will focus on determining the sales of the three brands of face masks
available at Tellus Drug Store, such as Indoplas, Sure-Guard, and 3M Face Mask. The study is
essential since everyone is in the midst of a pandemic; having discussed this would certainly
benefit businesses of all sizes. Furthermore, it investigates whether a brand influences sales. This
study may raise awareness among not only distributors and manufacturers, but also consumers,
notably medical health facilitators, doctors, nurses, and others who are deciding whether or not
to purchase this specific face mask brand.
Questions or Problem Being Addressed
This study entitled: “Brandmatters: A Comparative Analysis of Sales Between Indoplas,
Sure-Guard and 3M Face Mask” aims to ascertain whether brands really matter in terms of sales
in the area of Naic, Cavite, particularly Tellus Drugstore.
Specifically, it seeks to answer the following questions:
1. What is the impact of branded and non-branded products on a store's ability to sell
merchandise?
2. How has branding intervened with the consumer’s purchasing decisions?
3. What are the significant differences between the average yearly sales of Indoplas,
Sure-Guard, and 3M Face Masks?
Goals/ Expected Outcomes/Hypotheses
It was hypothesized that:

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1. H0: Branded and unbranded products have no impact on a store's
ability to sell goods.
2. H0: Branding doesn’t have any intervention on the consumer’s purchasing
decisions.
3. H0: There is no significant difference between the average yearly sales of
Indoplas, Sure-Guard, and 3M Face Masks.
Methodology/Procedure
The materials that will be used and the procedures that have been completed are covered
in this section. The study will be conducted in the area of Naic, Cavite, under the supervision of
Madame Emilie Torres and Sir Jeremiah Aniel, to check the credibility of the information that
had been utilized in the comparison analysis. The experimentation involves various processes,
such as: contacting Tellus Drugstore, preparing the survey questionnaires, determining the
sampling technique and sample size, distributing of Human Participant and Human Informed
Consent Form alongside the research questionnaires, gathering data and lastly, analyzing the
gathered data.
A. Materials and Equipment
The materials and tools that will be utilized throughout the entire research process are
mobile devices, software, Microsoft Offices such as Microsoft Word, and sales at the Tellus
Drugstore. A laptop will be used to create the survey questionnaires. Software and online tools,
specifically Google apps such as Gmail, Docs, Sheets, and Drive, are going to be used as a way
to gather the data needed by the researchers.

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B. General Procedures
1. Contacting Tellus Drugstore
The researchers will be contacting the owner of the Tellus Drugstore in San
Roque, Naic, Cavite to determine if they will allow the researchers to collect data from
their store. This data will include the brands of masks that are available as well as their
monthly sales which are needed in the analysis of research questions.
2. Preparation of Survey Questionnaires
The researchers will use laptops to generate a Google form with the formulated
survey questions. This questionnaire is developed to gather data on the consumer's views
about brand popularity. It focuses on the brand of a product, specifically surgical face
masks. The survey questions will be first validated by the student researchers' Practical
Research 2 adviser before distributing to the participants.
3. Sampling Technique and Sample Size
The study will use a random sampling technique to select the samples. It will be
conducted face-to-face, and the target population will be in the De La Salle Dr. Rodolfo
Poblete Memorial Hospital, Municipality of Maragondon, and the area around Tellus
Drugstore (Naic, Cavite).
Researchers estimated a sample size of sixty for the area around Tellus
Drugstore, twenty for the Municipality of Maragondon, and ten for the De La Salle Dr.
Rodolfo Poblete Memorial Hospital.
4. Distribution of Human Participants and Human Informed Consent Form

15
The informed consent form, which is a necessary element of the
Institutional Review Board (IRB) application, will be distributed to the target
respondents. Every participant in the study will be asked to sign these forms.
5. Distribution of Research Questionnaires
The ninety (90) target participants will receive the survey questionnaire. This
survey will be administered both online and Face-to-face; the link to the questionnaire is
provided by the researchers via software apps, such as Messenger and Gmail, and most of
the questionnaires are answered directly face-to-face with the researcher's assistance. The
target participants of this study had four (4) weeks to answer the questions provided in
the survey. The time that is to be required to answer the survey is about three (3) - five
(5) minutes and has low risks in the study.
6. Data Gathering and sales report collection for Tellus Drugstore
The survey will be conducted among the customers of Tellus Drug Store located
at San Roque, Naic, Cavite. Participants' answers to the survey questionnaires will then
be recorded in the Google Sheets to ensure organization and avoid data breaches
throughout the data collection process.
Figure 1. Gathering data responses of the participants

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Photo taken by L. B. De Los Santos
Risk and Safety
This study will be carried out with the assistance of consultants Ms. Emilie Torres and
Mr. Jeremiah Aniel, who will guide the researchers throughout the process. The consultants'
expertise and guidance are crucial in ensuring the validity and reliability of the study's findings.
They will ensure that both the researchers and participants would be safe from infection while
interacting with them. To reduce biases, the researchers will make sure that all participants will
be based on random sampling. The researchers' personal information is only used for contact
purposes to protect them from unnecessary relationships with the respondents. The information
has not been subjected to any filtering.
Data Analysis
This will be the phase wherein the researchers will use Microsoft Excel and the one-way
ANOVA test to gather and analyze the results of the survey on the brand preference of the
participants to determine which brand is more salient and test if the brand really matters as well
as the yearly sales record.
All information will be gathered and categorized based on their responses. It will then be
verified by researchers to make sure they are accurate and the results are valid. After verifying,
the researchers will use Microsoft Word to generate graphs to better understand the data. The
findings of the study will then be presented in a report format for further analysis and
dissemination.

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Bibliography
CDC. “About COVID-19 .” Centers for Disease Control and Prevention, February 11,
2020. https://www.cdc.gov/coronavirus/2019-ncov/your-health/about-covid-
19.html?CDC_AA_refVal=https%3A%2F%2Fwww.cdc.gov%2Fcoronavirus
%2F2019-ncov%2Fyour-health%2Fabout-covid-19%2Fbasics-covid-19.html.
Desai, Angel N., and Preeti Mehrotra. “Medical Masks.” JAMA 323, no. 15 (April 21,
2020): 1517. https://doi.org/10.1001/jama.2020.2331.
Edrada, Edna M., Edmundo B. Lopez, Jose Benito Villarama, Eumelia P. Salva
Villarama, Bren F. Dagoc, Chris Smith, Ana Ria Sayo, et al. “First COVID-19
Infections in the Philippines: A Case Report.” Tropical Medicine and Health 48,
no. 1 (April 14, 2020). https://doi.org/10.1186/s41182-020-00203-0.
Fallesen, Ditte. “How COVID-19 Impacted Vulnerable Communities in the Philippines.”

World Bank Blogs (blog), May 15, 2023.
https://blogs.worldbank.org/eastasiapacific/how-covid-19-impacted-vulnerable-
communities-philippines#:~:text=Seventy%2Dfour%20percent%20(74%25),the
%20survey%20was%20carried%20out.
Indoplas Philippines Inc. “Home - Indoplas Philippines Inc.,” March 9, 2021.

https://indoplasphil.com/.
PGC. “COVID-19 Safety Tips & Precautions.” Philippine Genome Center, July 3, 2020.
https://pgc.up.edu.ph/covid-19-safety-tips-precautions/.
Washington-Harmon, Taylyn. “4 Reasons You Should Wear a Mask When

Recommended.” Health, October 7, 2022.
https://www.health.com/condition/infectious-diseases/coronavirus/why-you-
should-wear-a-mask.
World Health Organization. “About COVID-19.” World Health Organization - Regional

Office for the Eastern Mediterranean, n.d. https://www.emro.who.int/health-
topics/corona-virus/about-covid-19.html.
—. “Coronavirus.” Www.Who.Int, January 10, 2020.

https://www.who.int/health-topics/coronavirus#tab=tab_1.

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ISEF Forms

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Checklist for Adult Sponsor

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Student Checklist

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Approval Form

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Qualified Scientist Form

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Risk Assessment Form

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Human Participant Form

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Human Informed Consent Form

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ISEF Abstract & Certification

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Abstract
Still, on this day, the Philippines is experiencing Coronavirus cases. The government has imposed
lockdowns and health protocols that prevent people from catching the virus — this includes face masks.
Many face mask brands were created and known in the middle of the pandemic. This study aimed to
determine if brands matter in terms of sales of the three face mask brands the researchers have chosen.
The procedure done in this study were contacting the Tellus Drugstore owner/co-owner, determining the
sampling technique and size, preparing survey questionnaires, distributing the Human Informed Consent
Form with the research questionnaire, gathering data and sales report of Tellus Drugstore, and analyzing
the data.
71 respondents out of 90 respondents think that brand has an impact on a store’s ability to sell. From the
consumer’s perspective of brand recognition, 77 respondents have agreed that there is an impact on the
purchasing decision. Basing off of from the sales of Tellus Drugstore, it is shown that there is no
significant difference between the average monthly sales of the three brands.
Since most results all accepted the null hypothesis, the researchers conclude that in this study, the brand
does not matter when it comes to buying face masks.


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CAVITE SCIENCE INTEGRATED SCHOOL

(Regional Science High School – Region IV-A)

Brandmatters: A Comparative Analysis of Sales Between Indoplas,

Senior High School Accountancy, Business, and Management (ABM)

CAVITE SCIENCE INTEGRATED SCHOOL

In Partial Fulfillment of the

Jessica Mae G. Mendoza

Rowena D. Mapanoo, EdD

ENGAGE EXPLORE EXCEL

ENGAGE EXPLORE EXCEL

This research study entitled, “Brandatters: A Comparative Analysis of Sales Between

been examined and is hereby recommended for acceptance and approval.

the grade of ___.

KRISHA MAE J. DISTRITO PRINCESS MAY C. LUYA ANNALYN G. TORIO

ROWENA D. MAPANOO, EdD

ENGAGE EXPLORE EXCEL

CAVITE SCIENCE INTEGRATED SCHOOL

competitive Science and Mathematics education program.

A regional center of excellence in Science and Mathematics that shall develop

pleasure and profit, discover, broaden, and heighten man’s ability

in an appreciation for them.

ENGAGE EXPLORE EXCEL

Mission, Vision, and Philosophy........................................................................................iii

A. Background of the Study.........................................................................................1

B. Statement of the Problem

D. Significance of the Study

E. Scope and Limitation

Chapter II. Materials and Methods

A. Materials and Equipments....................................................................................

1. Contacting Tellus Drugstore

ENGAGE EXPLORE EXCEL

2. Preparation of Survey Questionnaires

3. Sampling Technique and Sample Size

4. Distribution of Human Participants and Human Informed Consent Form

5. Distribution of Research Questionnaires

6. Gathering of Data and Sales Report Collection from Tellus Drugstore

8. Risk and Safety

Chapter III. Results and Conclusion..................................................................................

Chapter IV. Conclusion........................................................................................................

ENGAGE EXPLORE EXCEL

Table 2.2. Yearly sales data of Tellus Drugstore.

Table 3.1. Gathered annual sales data of Tellus Drugstore.

ENGAGE EXPLORE EXCEL

Table 4. Gathered survey results of participants’ answers in the three locations.

Table 9. Expenses Incurred

Figure 2.2. Survey Questionnaire

Figure 2.3. Sample Size

Figure 2.4. Distribution of Human Informed Consent Form

ENGAGE EXPLORE EXCEL

Figure 2.5. Face-to-face Distribution of the Printed Research Questionnaire

Figure 2.6. Online Distribution of the Research Questionnaire

Figure 2.7. Methodology flowchart

Figure 3.1 Impact of Branded Products on a Store’s Ability to Sell Merchandise

A. Visiting Tellus Drugstore

B. Preparation of Printed Surveys with attached Human Informed Consent Forms

C. Distribution of Research Questionnaires

ENGAGE EXPLORE EXCEL

Republic of the Philippines

Brandmatters: A Comparative Analysis of Sales Between Indoplas, Sure-

ENGAGE EXPLORE EXCEL

Coronavirus disease, also known as Covid-19, is an infectious respiratory disease caused

Philippine Government implemented Safety Protocols such as enhanced community quarantine