BUSINESS PROJECT

GROUP MEMBERS:
 M.ASHHAD KAMAL
 NOMAN AHSAN
 AFFAN SHAIKH
 M.FAHAD
 M.HARIS
 ANAS ARIF
 ABDUL AHAD ZUBERI
 HAFIZ MIRZA
ARSALAN BAIG

FEASIBILITY REPORT
Project Management

SUBMITTED TO: DR. DANISH AHMED SIDDIQUI

DATE: 01-01-2023
Introduction
Ready Mix Concrete is a ready-to-use material which is a mixture of Cement, Sand, Aggregate
and Water. RMC is a type of Concrete which is mixed in a batching plant according to the
specification of the customer and delivered to the site by the use of transit mixer as it is away
from the construction site. RMC is a new concreting concept in the Indian Construction
industry introduced before one decade. It was initially not adopted by the contractors because
it is costly due to its large equipment’s and machineries and also due to high tax on RMC and
easy availability of manpower at cheaper rate but as time elapsed they understood that in large or
medium scale project it is cheaper as it requires less time, less manpower and high strength as
compared to Site mix concrete. So, ultimately it is time saving and cheaper. RMC is also eco -
friendly as it reduces the noise and air pollution because mixing is done in closed chamber as
compare to site mix concrete.

Our Plan in A Glance

Supplying Machinery & Equipment on rental basis

Supply Ready Mix of different grades

Value proposition
 Time efficient (approx. 55% time saving)
 Safety Measures
 Quality Material
 Professional & Technical Services
 Accuracy (according to standards)

Distribution Channel
 OWN (Direct)
 Sales force
 ABAD (Association of Builder & Developers)
 Professional Builders & Local Builder
 Digital Media
 Web Sales
 Facebook
 Instagram
 Website
 Direct Marketing
 Exhibitions

Channel Phases
Awareness (Exhibitions, brouchers, Building Marketing Agencies)
 Front Line Marketing Agency
 Star Marketing Agency
 Hussain Marketing

Evaluation
1. Time efficient
2. Quality Material
3. Accuracy
4. Professional Labour
Purchase & Delivery
Door step & on site provision and services through our professional technician and labor

After Sales
Certifications / Legally documented (NED & PCSIR)
Insuring Customer Satisfaction
CUSTOMER RELATIONSHIP ESTABLISHED AND MAINTAIN
WITH EACH CUSTOMER SEGMENT
CUSTOMER RELATIONSHIP INCLUDES

1- Customer acquisition
Latest Machinery
Quality Material
 Commitment
Accuracy
Expo Exhibition
Social media and digital marketing

2- Customer Retention
Start a customer retention program
Implement a Customer feedback Loop
Certifications (SBCA, NED, PCSIR)
Maintain a customer communication calendar
Send a customer newsletter

3- Boosting Sales (Upselling)

Enhance sales channel
Increase marketing activities
Offer unique Services

Customer Segments
 Ready Mix
 Rental Services (Machinery & equipment)
 Self-service
Customer Acquisition
1) Latest Machinery
The latest machinery will help to complete delivery of products and services in short time .The
short delivery time will gives us a leverage over our competitors.

2) Quality Raw Material:

The construction industry is built on using the most robust, high quality materials. It is a very old
business policy in making profit through buying or in selling goods. The quality materials like
stone chips and cement directly help to ensure strength in the RMM business.

3) Commitment
 Keeping commitments to the customers boost future development of the business. It creates new
space in the market and also reduces the possibility of losses. There are two main factors of the
sales-commitment:

4) Timeline for delivery of material and services

Product’s strength in accordance of the contact
Otherwise, ensure sales-commitment in this sector will not be so easy.

5) Accuracy
To understand customer requirements first and to deliver the quality services and products
accordingly to achieve the total customer satisfaction

6) Expo Exhibition
The expo can be a useful tool as part of marketing mix. This exhibitions is the excellent way to:

 Showcase your products and services

 Increase awareness of your business
 Network with industry members
 Explore partnership opportunities
 See what competitors are offering
 Generate new business leads
 Attract and convert customers
 Social Media and digital Marketing
 Social media is a huge market to attain new clients and its not much expensive as well
 Creating a business account on Facebook, Twitter, Instagram, and LinkedIn is free.
 Highly targeted advertisement helps to reach the relevant people and generate new leads
  Posting real pictures of delivered product and offered services will help to catch the eye
of the audiences
Customer Retention
Start customer Retention Program
1- Problem solving
Key Activities of this type relate to coming up with new solutions to individual customer
problems.
2- Quality testing
Even though we uses top quality products, we must do a quality test of products.
3- Dedicated personal assistance
This relationship involves dedicating a customer representative specifically to an client and
maintaining a customer communication calendar
Implement a customer feedback loop

 To start retaining customers, we develop a process for obtaining customer feedback.

 Customer feedback loop is a system for collecting, analyzing, and distributing customer
reviews and surveys.
 We will call the customer after the deliverance of 1st services and 1st product .Once the
client’s gets matured then Quarterly feedback will obtained
 After gathering the feedbacks, we will analyze the outcome and improve the products and
services
Send a customer newsletter

 A company newsletter is a simple and cost-effective way of retaining customers because it

can enhance your company’s reputation and notability.
 We will use email automation to send updates or offers to all of our customers at once.
 This will remind customers about our products and services

Boosting Sales (Upselling)

Enhance Sales Chanel By
 Generating a targeted list of business contacts
 Participating in business events like exhibitions
 Searching out who is an unsatisfied customer of our competitors
 Establishing Personal Relationships
 Using current customers to generate referrals
 Set up a live chat on website
 Joining relevant social media groups
 Using online forums to generate more leads
 Use lead generation ads on Facebook or Twitter
 Increase Marketing Activity
 Offer unique services.
 We will offer a product or service that’s superior to our competitors in the eyes of our
customers

Commercial concrete mix

We will offer a range of ready mix mortar, concrete and cement to suit a wide range of
specifications. 

Site preparation
We will prep a new construction or building site by ourselves, ensuring that all rocks, weeds and
shrubs are removed and the ground is compacted and levelled to prepare it for the future building
load.  

Innovation
We will modify the properties of concrete through the use of innovative chemical admixtures,
combined with the proper proportions of the various concrete constituents. For example,
depending on the type of application and jobsite requirements, we will design concrete that is
more fluid, stronger, develops strength faster, and also retains workability longer.

Offer unique services.

Concrete waterproofing
Waterproof concrete is a highly effective solution that ensures basements, water tanks,
swimming pools, or any other structure remains watertight and dry.
Domestic concrete services
We will also reach the domestic market by delivering ready mixed varieties for use in home DIY
projects.
 Revenue Streams
Sources of Income
Our company is established with the aim of maximizing profits in the Ready Mix Concrete
Manufacturing industry and we are going to ensure that we do all it takes to meet and surpass the
expectations of our clients.
We will generate income by;

 Manufacturing wet batches of ready-mix concrete in plants

 Delivering ready-mix concrete to end users
 Manufacturing ready-mix concrete in transit using mobile plant facilities
 By offering rental services of machinery and equipment's

Revenue Streams in RMC Business

In RMC business we can generate revenue by

Assets Sales
 The Ready Mix Concrete is prepared with the basic ingredients of water, cement and
aggregates
 A revenue generating asset directly creates cash by receiving a particular cash flow that
can be directly added to a company’s revenue
 In our case we will Sell the Ready Mix Concrete mixture of different grades/design mix
depending on customer requirement
Leasing/Renting/Lending
 In this type, we will offer our machinery and equipment's on rental basis on defined terms
and conditions.
 The demand for concrete pump construction equipment is expected to increase
significantly over the next five to six years. Therefore we will offer a wide array of low-
cost and reliable concrete pumps to cater various needs in order to generate a good
revenue
 We will offer truck-mounted boom pumps, stationary pumps, specialized pumps and
scaffolding and other machinery.
 Of these categories, truck-mounted concrete pump demand is expected to grow most
significantly due to increased construction of residential projects and taller structures like
skyscrapers and multistory buildings in crowded areas.
Pricing Strategy
 We will keep the prices of our ready mix concrete below the average market rate by
keeping our overhead low.
 In addition, we will also offer special discounted rates to all our customers at regular
intervals.
 We will offered rental services at competitive price

Pricing
The Ready Mix Concrete Supplier industry can have great results. Planning and projecting the
financial figures to approximate what you will make each year is crucial to building a strong
business plan. We drive the following prices:

RATE ANALYSIS OF 1 m^3 RMC M30

Lets Compare the Quantity for M25 and M30 grades RMC mixtures

S.NO Description Unit M25 M30

1 Cement KG 235 328

2 Fly ash KG 135 182

3 20MM Aggregate KG 690 547

4 10 MM Aggregate KG 421 547

5 Sand KG 685 670

6 Admixture KG 1.85 1.84

7 Water LIT 190 185

8 Total Weight Of Mix 2358 2461

Let suppose these are the individual rates
S.NO Description UOM Rates Remarks

1 Cement Bag of 50 Kg 300 6 (300/50)=6 rupees

per kg
2 Fly ash MT 1200

3 20MM Aggregate MT 1250

4 10 MM Aggregate MT 1250

5 Sand MT 1350

6 Admixture KG 140

7 Water LIT 0.1

Total material cost

Rates for M25 =4164

Rates for M30 =4615
FACTORS ON WHICH THIS RATE DEPENDS
S.NO Factors On Which Rate Depends

1 Rate Of Material

2 Labor Charges

3 Design Mixture According to the requirements

PRICING FOR RENTAL SERVICES

Description 2021 2022

Concrete Mixer 2 bag Per Hour 269 350

Concrete Mixer 1 bag Per Hour 235 300

EQ-25 Concrete Vibrator (Pocker 1.5") Per Hour 188 250

Terms and Conditions that impact costing
1. The Owner
2. The Hirer (Customer)

 The Customer shall provide a suitable area for washing off of the concrete pump and
associated equipment. The cleaning up of this area is the responsibility of the Hirer.
 Where the work is to be carried out from a public highway or street the hirer must
provide adequate surface protection and traffic management at the expense. Any damage
to surface and subsequent claims are at the Hirer's risk.
 The Hirer will be responsible for all the costs involved in recovering and subsequent
damage caused should the pump be unable to leave the site due to the ground conditions
or any other reasons outside the control of the owner or operator.

 The Hirer shall ensure that sufficient competent labour is made available to assist the
operator to prepare the pump for leaving the site of operations at the completion of
pumping.

 The Hirer will be responsible for the replacement cost of any ancillary equipment (pipes,
etc.) damaged or lost during the period of hire of the pump and equipment.
 Resources

Inline Bins
Inert raw materials like fine & coarse aggregates are
stored in bins called as “INLINE BINS” where the trucks
carrying fine and coarse aggregate can dump the material
easily.

Silos
Cement & Fly ash are stored in an airtight container
called as “Silos”. The required quantity of cement & fly
ash is extracted by the silos.

Screw Conveyer Belt

Cement and Fly ash are fed to holding hopper with the help of
a screw conveyer. A heavy duty cement screw conveyor is
fixed in an inclined position to convey the cement from
Manual Feeding Hopper to Cement Hopper.
 Transit mixers
Transit mixers are made to transport and mix concrete up to
the construction site. The discharge of concrete is done from
front or rear side of the Transit mixer

Concrete Pump (Mobile Pump)

A concrete pump is a machine used for transferring liquid

concrete by pumping. There are two types of concrete pumps.

Vibrator

A vibrator is a mechanical device to generate vibrations to

Screed
remove the air voids in Machine
concrete and for proper compaction of
concrete.
This is used to smooth out a concrete surface when it’s still
wet.

Wheelbarrow

A wheelbarrow is a staple at any construction site, especially

for operations that involve concrete. It makes transporting the
material quicker, and it is incredibly easy to use. 
 Floats

Another integral tool for finishing up a construction project

involving concrete is the float.

Vapor Barriers

After laying down concrete, it has to dry for the project to be

successfully completed. To make sure the concrete slab will
dry, contractors use vapor barriers.

Groove Cutters and Edger's

Often, projects demand that concrete slabs have grooves in

them to make further operations easier.

Groove cutters and edges are excellent tools for that job. The
powerful motor that moves them allows the blade or disc to
cut through damp concrete.

Concrete Tanks

Concrete tanks are a vital piece of equipment for any

construction operation that needs vast amounts of concrete.
 Concrete Crushers
As you know, working with concrete also involves breaking
down concrete structures. For that task, contractors rely on
concrete crushers.

Concrete Conveyor

As the name suggests, a concrete conveyor is a type of

conveyor belt that carries concrete horizontally or vertically (in
limited distances). This type of conveyor is usually cheaper and
may reduce the need for cranes and other such equipment.

Equipment and Machinery for Rental purpose

 Measuring And Recording Equipment
 Mixing Equipment (Mini Concrete Batching Plant)
 Electric ,hydraulic and pneumatic drivers
 Steel Binder, Steel cutter, Steel Molder etc.
  Conveying System &Scoff Holding
PHYSICAL RESOURCES
 BUILDING & OFFICE SPACE
 PLANT LOCATIONS & INFRASTRUCTURE
 STORE ROOMS
 INVENTORY STORAGE GODOWN

RAW MATERIAL

HUMAN RESOURCES
MANAGERS
ENGINEERS
SUPERVISORS
OFFICE STAFF
LABOR
SKILLED
UNSKILLED

HIRERCHY

General
Manager

Accounts Production Supply chain Maintenance Quality Control

Sales Manager Administration
Manager Manager Manager Manager Manager

Pump Batch plant

Drivers Security Welder Qc Engineers
Operators Supervisors

labors Plumber

Tyreman

Machine
Technician
FINANCIAL RESOURCES

INTERNAL EQUITY/CAPITAL

FINANCIAL
RESOURCES LONG TERM
FINANCING
EXTERNAL
(BANKS ETC.)
SHORT TERM
FINANCING

INTELLECTUAL RESOURCES
Systems and processes (RMC Smart business within its material and vast collection of
proprietary knowledge)
Customer knowledge (Knowledge management for innovation strategy)
Customer databases (Client data is protected & properly utilized)
Branding (branding through differentiation infographic tool)
Copyrights and patents (License, certifications & Associations)
 KEY ACTIVITIES
Our Key activities consisting of internal activities and their interaction in order to analyze
sources of competitive advantage

These activities are divided into

 Primary activities
 Supporting activities
The primary activities focus on developing ready mix concrete, distribution and offering after-
sale services after the deliverance of the RMC product of different grade.

Support activities are secondary activities to support the primary activities

Primary Activities of Our Company

Inbound Outbound
Operations
logistics Logistics

Marketing
Services
And Sales
Supporting Activities of Our Company

Firm
HRM
Infrastructure

Technology
development Procurement
PRIMARY ACTIVITIES

Inbound logistics
 Raw materials used for concrete production are aggregate, cement, admixture, fly ash and
water
 All these material available locally
 We use own and hired vehicles to transport these raw materials
 The material storage system of RMC Plant is mainly composed of sand and stone material
storage ,Liquid storage and cement storage
 Sand and stone material storage is mainly used steel hopper ,the liquid storage is mainly in
water tanks and cement is stored in silos.

Operations
These are the stages which convert raw material into final product
 Labor and machines are used .The steps consists of
 Receiving facilities for aggregates make it possible for trucks to unload their goods directly
into hopper which feed to the product through a conveyor belt
 The cement is delivered by tanker trucks that unload their cargo in silos via pneumatic pipes
under compressed air pressure
 Admixture or additives are added at the time of manufacturing to obtain fluidity
 The mixture blend the cement ,sand gravel and additives supplied by PLC( Programmable
Logic Controller).A mixture must contain up to 3m^1
 The batch plant is equipped with PLC’s to automate production .They allow for better
selection with rigorous standard ,of a formulation adapted to the concrete ordered by client
and according to the dosage in water corresponding to the hygrometry of aggregates.
 The prepared RMC is transferred into transit mixture

Outbound logistics

 This includes all activities related to collect, store, and distribute rmc mixture to the customer
 After Production ,utmost care must be given to the quality of concrete during transportation
to the site in transit mixtures
 The mixers having a revolving drum with the axis inclined to the horizontal
 While transporting concrete mixture to a site, the mixer never stops revolving at a speed of
two to six rotations per minute

Challenges we faced
When delivering the product we should keep in mind the travel distance since the concrete
setting time is very much related to the time, so the distance between loading and pouring is very
much important .Large travel time may hamper the quality of concrete
As a tropical country weather is a considerable factor for transportation of ready mix
concrete .Mainly in summer season ready mix concrete should be transported with caution

Marketing and Sales

All activities which are related to making the awareness of customers. This involves advertising,
promotions, distribution channels, pricing and managing the final products.
Under Marketing and sales, we have a marketing department, a sales department, customer
service department, and a business development and intelligence department.
The main objective of the marketing department is

 To expand the market share and increase the profitability of the company.
 To enhance the customer satisfaction.
 To promote the sustainable development.

Services
This refers to the activities that are required to continue or improve the final product’s
performance after it has been delivered to the customer
There is a separate section to handle customer affairs and customer Complaints under the
supervision of a senior manager. The main objective of this department is to handle Customers’
complaints and To give instructions related to engineering and constructions.

SUPPORTING ACTIVITIES
Firm infrastructure of Our organization consist of

Production Department

Marketing and Sales Department

Human Resource Department

Supply chain Department

Quality Assurance Department

Accounting and Finance Department

Roles Of Department
 The quality control function is continued by a management team under the supervision of
senior managers.
 We implemented modern techniques and methodologies of quality control and total quality
management to provide a quality product for our customers.
 The major task of accounting and finance department to provide reliable cost and finance
information for internal external stakeholders of the company.
 Human resource department involves with effective utilization of human capital to achieve
objectives and goals of the company.
 The main objective of marketing and sales department is to enhance profit margins and to
increase the market share.

Technology development

 This Can be used in the research and development stage, in how new products are developed
and designed, and in process automation.
 We uses SAP system which includes highly developed technologies. It is one of the largest
ERP software and related enterprise application.
 We want to improve quality of rmc mixture through innovative processing utilizing industrial
by products for improved quality performance of batching plant

Procurement
The procurement is value addition to purchase. These recourses include not only raw materials
but also the machineries, office equipment and all other items consumed for the process. Spare
parts, packing materials, contracts comes under this procurement section. The raw materials of
our organization purchased from various suppliers in national and international market.
Our procurement process is systematic as it is process industry every stage in the process
requires approval from the authority.
 KEY PARTNERS
Shareholders, Investors, and Analysts
Our relationship with them facilitates understanding not only of the company’s financial
position, performance, prospects and risks, but also of our management, environmental, social
and corporate governance practices.
Customers
Every customer is at the center of this organization. Our strategic goal is to be the most
customer-focused company in the industry, and to do so, we listen to their needs and challenges
to exceed expectations and become their partner of choice.
Suppliers
They adhere to a Code of Ethics and Code of Conduct for Suppliers. We offer them an equal
opportunity to bid and win a contract under strict criteria of competitive pricing, quality,
experience, service, and sustainable practices. We also have a supplier selection criteria for
purchasing less than 3 lacs .We want to established good working relationships with each and
every supplier
Communities
We understand the expectations of our neighboring communities through constant and formal
dialogue, reviewing progress and taking joint actions that allow us to achieve the agreed plans.
Government and Policy Makers
We establish positive relationships with government authorities, regulators and legislators of
industry policies important to our company, manage our business and relationships adhering to
our values, Code of Ethics and the law, and participate in discussions on global and national
policies, climate change, sustainable infrastructure, innovation, digital transformation,
operational efficiency, health and safety, circular economy, alternative fuels and waste
management.
 COST STRUCTURE
Manpower Costing

Manpower Required Numbers Individual Salary Total Salary

General Manger 1 2 lacs 2 lacs

Managers 6 1 lacs 6 lacs

Plant Supervisors 1 50 Thousands 50 Thousands

Engineers 2 45 Thousands 90 Thousands

Operators 3 25 Thousands 75Thousands

Machine Technician 2 25 Thousands 50 Thousands

Driver (Transit Mixer) 3 25 Thousands 75Thousands

Welder 1 25 Thousands 25 Thousands

Plumber 1 25 Thousands 25 Thousands

Tire Man 1 25 Thousands 25 Thousands

Labors 10 25 Thousands 250 Thousands

Total Manpower 31 1,340,000 Rupees

Machinery Costing

Items Price Per Unit Total Price

Silos (100 ton) USD $7,500.00 7500*3=22,500

Batch Plant USD$45,000.00 45,000

60m^3

Transit Mixers USD$58275.60 58275.60*3=174,826.8

Concrete Pump 8829.64 8829.64*3=26,488.92

80Q meter

Screed Machine US$180.00 180*3=540

Vapor Barrier US$44.15 44.15*4=176.6

Groove cutter USD$139.51 139.51*6=837.06

Concrete Crusher Included in batch plant COST (QuantityxRate)

Concrete Including in batch plant RATE M25 RATE M30

Conveyor
1410 1968
Total Machinery USD$270369.38
Cost 162 98

863 684

526 684

925 905

259 258

19 19

4164 4615
Raw Material Costing
245 245

4409 4860

220 243

4629 5102
S.NO Description Unit M25 M30 Remarks

1 Cement KG 235 328

2 Fly ash MT 0.135 0.082

3 20MM Aggregate MT 0.69 0.547

4 10 MM Aggregate MT 0.421 0.547

5 Sand MT 0.685 0.67

6 Admixture KG 1.85 1.84

7 Water LIT 190 185

8 Total Material Cost

9 Labor Charge

10 Total

Misc. Charges (5% of Total cost)

Total Charges Of 1 cubic Meter of RMC

Total Investment for RMC Plants Setup:

 Land (Rent) Deposit for 6 months: 250000
 Civil work like Generator setup, Office building, Rest shelter & office furniture etc. : 5 Lac
 Plant & Machinery: PKR 61241342.23
 Stock of Raw material: 10 Lac (Approx.)
 License fee: 1, 00,000/-
 First month Manpower Salary: 1,340,000/- Rupees
 Total Investment required setup RMC Plant: 63431342.3

CONCLUSION
The global ready-mix concrete market is expected to reach USD 954.7 billion by 2024. An
increasing number of infrastructure projects including roads, bridges, dams coupled with rapid
airport expansion works in emerging countries will fuel growth over the next eight years.
Our Vision is to become the most trusted single source and multi-trade industrial contracting and
engineering ready mix concrete provider based on technical expertise and continuous
development