Sumulong College of Arts and Sciences

Antipolo, City

Preliminary Examination
Purposive Communication

Direction: Answer the following briefly but comprehensively.

1. Explain what purposive communication is.

2. Explain how contexts affect communication process.
3. Illustrate communication process in transactional view using a specific
situation/scenario and explain.
4. Choose three (3) communication principles and explain their importance to
campaign ad.
5. Give three (3) communication ethics and cite examples for each.
6. Based on a movie or television show, describe an interaction between two
characters that is linear and transactional in nature. For the linear model, explain
how the sender and receiver's channels, environment, and noise impact/affect
the exchange/conversation. For the transactional model, explain how feedback,
the fluidity of communication, and the relational nature of communication
impact/affect the exchange/conversation.

Prepared by:

Mr. Reñer G. Aquino

College Instructor