NUTRITANKERS©

Business Plan|
Prepared [date]

Team members:

Valentina Agurto

Raphael Fabre

Jean Pierre Guineo

Bryan Navarrete

Carlos Sanchez

E-mails:

e12299@acamariscalsucre.edu.ec

e11045@acamariscalsucre.edu.ec

e020140560@acamariscalsucre.edu.ec

e09151@acamariscalsucre.edu.ec

e020180157@acamariscalsucre.edu.ec
Table of Contents (This should be done at the end)
Table of Contents

● Business idea description

● Problem and Solution
● Product/Service description
● Business activity sector

Executive Summary

Business idea description

Our business idea is about producing milk-based protein with different flavors of
good quality and sell edible products like milkshakes, cookies or brownies.

Problem & Solution

Protein or fitness products in Ecuador are very scarce, which is why many people
choose to buy these products online, another problem is the issue of money, since
these products are quite expensive, our solution is to create our own national
protein brand and manufacture edible products based on this protein and sell
them at a more affordable price.

Product/service description (features - benefits - who is it for?)

The product has very interesting characteristics such as rich flavors and not so
high a price. the benefits will be that you will get stronger and bigger. It is for all
people who go to the gym and want to be more muscular

Business activity sector

Our sector will first be a web site and then with a higher budget we will set up a
local. and we will try to put many franchises in the country before
internationalizing

Market Plan
- Market Overview
Although new technologies make it easier than ever to host meetings or events
remotely, this industry is experiencing a resurgence of interest. More people and
brands prefer live experiences over screen-based opportunities, which means
more audience connections are possible.

Forty seven percent (47%) of event planners say having more clients would help
them advance their career more efficiently, which is equal to the number of people
who say an emphasis on better personal branding would help.

Mission & Vision statement

Mission:

Our mission is to provide high-quality milk-based protein products with a range of

delicious flavors, empowering individuals to achieve their health and wellness goals. We
strive to be a trusted partner in promoting a balanced and active lifestyle through our
nutritious and flavorful offerings.

Vision:

Our vision is to be the leading provider of innovative milk-based protein products

globally, known for our commitment to excellence, nutritional integrity, and delightful
flavors. We envision a future where our products contribute to the well-being of
individuals of all ages, inspiring them to make healthier choices and enjoy the benefits
of a protein-rich diet. We aim to create a positive impact on society by promoting
health, wellness, and sustainability through our product range.

SWOT Analysis

Executive Summary (add content here)

Business idea description

 Problem & Solution

Product/service description (features - benefits - who is it for?)

Business activity sector

Business project objectives

Mission & Vision statement

SWOT Analysis

● Marketing Plan
This section of the business plan must include the following information:
1. Market overview
Industry information (about your product/service)
2. Target market
A description of your customer.
3. Market segmentation
Demographic - geographic - psychographic - behavioral
4. Marketing strategies (4 P’s)
5. Competition analysis
● Direct competition
● Indirect competition