3+1 Enrichment Program

Communication Department
BINUSIAN 2022
 ENRICHMENT SCHEME
COMMUNICATION DEPARTMENT
Binusian Entreprene Community Study
Industry Research
urship Dev. Abroad
6th √ √ √ √ √
Semester
7th √ √ √ √ √
Semester
ENRICHMENT TIMELINE BINUSIAN 2022
Jan Feb May Aug Sep Oct
NO Activities Mar 21 Apr 21 Jun 21 Jul 21 Nov 21 Dec 21 Jan 22 Feb 22
21 21 21 21 21 21

1 UAS

Start 22 22 31
2
Internship

Short
3
semester

Final report
4
submission
 COMPANY FOR INTERNSHIP

Binus Partner
Via internship.apps

Company Recommendation
Duration
 Internship period min 4 Months since 22 February 2021 – 22 June 2021
 For 2 semester period minimum 22 February – 31 Dec 2021
Prepare these documents:
 Approval from Department
 Acceptance Letter from Company
 Participant Form
 WFO Request Permission
TIMELINE
Tanggal Keterangan
30 January 2021 Batas konfirmasi penerimaan Magang Tahap 1
1 – 3 February 2021 Sosialisasi Alternative Track dari Universitas
15 February 2021 Batas konfirmasi penerimaan Magang Tahap 2
17 February 2021 Briefing Enrichment 4 (Kesepakatan Alternative Track)
22 February 2021 Mahasiswa otomatis masuk Alternative Track

NOTE:
• Mahasiswa dianggap sudah penempatan perusahaan rekomendasi, saat sudah
dinyatakan Accepted dalam internship.apps
• Apabila Acceptance Letter belum ada dari Perusahaan lewat dari tanggal yang
ditentukan, maka mahasiswa dapat menggunakan email approval dari Jurusan
• Perusahaan yang menerima beberapa mahasiswa, cukup menggunakan 1 form
partisipasi
JOB POSITION AND COMPANY
BRAND COMMUNICATION
Learning Outcomes
1. Ability to conduct media and
stakeholder relations activities
2. Ability to plan and execute
brand campaign activities,
including events for brand
3. Ability to create content as
part of branding activities
4. Ability to conduct traditional
and/or digital media
monitoring
5. Ability to conduct research
for brand
• Account Executive
• Brand Communication and Activation
• Content Creation Specialist
• Event Organizer
• KOL Management Specialist
• Marketing/Brand Strategic
• Marketing Public Relations/Marketing
Communication
• Media Monitoring & Partnership
• Stakeholder Relations and Partnership
• Public Relations
• Market Researcher/Forecaster
• SEO or SEM Specialist
• Social Media Specialist
• Sponsorship Specialist
• Advertising Specialist
• UX Writer
• Content Writer / Copywriter
• Guest/Customer Relations
CORPORATE PUBLIC RELATIONS
1. Ability to create content as part of
corporate branding and/or reputation
management
2. Ability to plan and execute social media
activities as part of corporate branding
and/or reputation management
3. Ability to plan and execute corporate
campaign activities and corporate events
4. Ability to conduct media and stakeholder
relations activities
5. Ability to plan and execute events for
brand
• Corporate Communication
• Corporate PR
• Public Relations
• Social Media Specialist
• Sponsorship Specialist
• Content Creation Specialist
• Internal Communication
• Stakeholder Relations
• Media Monitoring and
Partnership
• Corporate Social Responsibility
• Corporate Event Organizer
BROADCASTING JOURNALISM
Learning Outcome
• Ability to plan the topic of certain
issues
• Ability to create the content of 1. Content Writer
certain issues 2. Journalist
• Ability to manage the content for 3. Reporter
social media 4. Internal Communication
• Ability to conduct interview to gain 5. Social Media Specialist
insightful content 6. Research and Development
• Ability to monitor and evaluate the
content result (rating, reach,
budget)
• Ability to perform the live report
 CREATIVE BROADCASTING
Learning Outcomes:
1. Ability to plan the pre-production of • Videographer
audio/video content for various
platform • Production
2. Ability to organize the process • Content Creator
during audio/video production • Creative
3. Ability to execute the process of • Research and
video editing
Development
4. Ability to evaluate the content
result (rating, budget) • Reporter
5. Ability to monitor cyber data • Editor
privacy • Floor Director
6. Ability to perform live reporting • Script Writer
DURING ENRICHMENT
DURING ENRICHMENT
1. LEARNING PLAN – You need to submit Learning Plan, when you
have been informed the name of your Faculty Supervisor
2. SUPERVISION - You will be informed the name of faculty
supervisor on February. Communicate all of your activity and
difficulties to your faculty spv.
3. LOGBOOK - Put all of your everyday activity on logbook then
submit to binusmaya that have been signed by your site spv
4. ASSIGNMENT – You have to do assignment every months on
binusmaya
5. ENRICHMENT FINAL REPORT - Your final report shold be agreed
by your faculty spv, make sure you have consult your report
regularly.
FACULTY SUPERVISOR
AND LEARNING PLAN
COLLECTION
1. If you already have your Faculty supervisor name,
complete your data on Learning Plan. You can get
template of Learning Plan in https://bit.ly/LPenrichment
Have your Site supervisor and Faculty Supervisor
approval/digital sign
2. Submit Learning Plan along with your evidence of
Academic Advisory to https://bit.ly/LPAAComdept
FINAL REPORT DEADLINE
AND SCORING
1. Collect your final report to University (SRSC/SSC) with
the log book and Learning Plan that has been signed by
site spv and faculty spv
2. Deadline of Enrichment Final Report is on August 2021
(6th Semester – Enrichment 1) and February 2022 (7th
Semester – Enrichment 2)
3. Ask your site spv to fill in scoring form and ask your site
spv to directly give it to your faculty spv
THANK YOU!