Anillyn Hestiana Sihotang

Bekasi, 17114 | (+62) 812 9108 3040 | anilynhestiana@gmail.com

ABOUT ME

A passionate and hard-working fresh graduate student majoring in management at

Katolik Parahyangan University who likes to cooperate with others and be organized. She has
a keen interest in exploring new things, able to work individually or even with team, have a
good time management with a high spirit in achieving goals, a person who energetic and
passioned in marketing. Currently, trying to seize all the opportunities she could have to help
herself find new experiences and expand her knowledge.
Management school has fulfilled her interests and bring a new perspective. Studied
about management has increased her knowledge in critical thinking skills, creative thinking,
problem solving skills, analytical thinking, leadership. Based on her previous experience has
thought her about professional life where she have to be a lifetime learner and developed skills
set related to creative marketing, digital marketing, developed marketing plan, KOL specialist
and other related fields.

WORK EXPERIENCE

PT.Wagginton Indonesia Central Jakarta

Full Time Social Media Staff (Content Creator) July 2023-Oct 2023
• Managed marketing plan for 2 brands on PT.Wagginton Indonesia.
• Conceptualized creative design for Instagram feeds and Instagram story.
• Create copy writing content of two brands on PT.Wagginton Indonesia.
• Responsible to analyzed and handle over 200 KOL for company based on brand market
segmentation.
• Responsible to be talent video for marketing purpose on PT.Wagginton Indonesia.
• Participated on company event as MC and PIC for influencer.
• Communicate with KOL and community for establish good relations to invent a conductive
discussion space.2
The Deli Bakes Café Bandung
Part Time Social Media Manager Oct 2022 - Feb 2023
• Research and created ideas for each marketing campaigns including use of social networks and viral
marketing.
• Surveyed market trends and handled more than 20 KOL for marketing purpose.
• Responsible to managed 2 special events.
• Created and edited daily content focused on product in social media using editing application.
Sweetsa.id Bandung
Freelance Social Media Specialist Sep 2022 -
Oct 2022
• Developed marketing plan for 1 season with a focus on brand awareness.
• Presented marketing plan to client and visualized what client needed based on their brand persona.
• Edited and managed Instagram post and Instagram stories using editing apps and ensure to create an
interested caption using copywriting skills.
PT.Telkom Indonesia, tbk Bandung
Intern Marketing and accounting Oct 2021 - Dec 2021
• Examined latest trends and conducted market analysis using analytical tools.
• Assist manager to compose presentation by analysed and retrieve for required data.
• Prepared data and proposal for agreement purpose at PT. Telkom Indonesia
 • Developed marketing plan for B2C division.
• Conducted research on competitors by using analysis of comparable brands.
• Responsible to managed and monitored on going project for employees.

Intern Enterprise service July 2022 – Sep 2022

• Contributed in analysing the requirements of customers from B2B customers.
• Contribute on conduct research and analyse competitors.
• Responsible for arranged and organized company external proposal.
• Analysing and examined over 130 data costumers for internal data company.

EDUCATION
Universitas Katolik Parahyangan Bandung
Management 3,45/4,00
Bachelor Degree Feb 2019 - May 2023

ORGANIZATION
HMPSM
1. Epilogue Bandung
Head of writer Mar 2021 - Feb 2022
• Responsible to lead writer division for 2 periods.
• Conceptualized and visualized theme for contents based on theme.
• Arranged and composed content plan for magazine.
• Managed over 29 staff to developed contents for university magazine.
• Achieve more then 150 readers every each period.
• Discovered and designed content for magazine based on theme.
• Evaluated every member work and arranged sequence for every content.
2. Menestore Bandung
Secretary Mar 2021- Feb 2022
• Asist and companied leader in every meeting for internal and external needed.
• Arranged and organized leader schedule including meeting and surveyed.
• Helped leader to negotiate with vendors.
• Composed and prepared proposal for MoU, agreements, and report both for external and
internal reasons.
• Fostered leader to supervised every staff achieve their goals.
3. M3 Bandung
Event division staff Mar 2021- Feb 2022
• Organized marketing and advertising campaign to increase audience.
• Succeed to achieve audience target by executed marketing plan.
• Convinced all the vendors through negotiate to achieve agreement according to our MoU.
• Responsible to presented and directed all the audience to follow all the activity.

SIAP (Inisiasi dan Adaptasi) Bandung

1. SIAP UNPAR
Mentor August 2022
• Consolidated and supervised all the new students during the event.
• Oversee student tasks based on university regulations.
• Presented materials and encourage all the new student to participate and active during classes.
2. SIAP FE
Mentor Oct 2020
• Coached and coordinates new students regarding to university regulations.
• Presented materials and encourage all the new student to participate and active during classes.
• Ensure all of the students attend and obey the rules .
MAKMA (Malam Keakraban Manajemen) Bandung
Event division staff Feb 2019
• Assigned as liaison officer for fashion show.
• Managed around 8 talent to performed.
• Scheduled and consolidated talent activity including practice session.
• Prepared all of talent needs for the show.
ACHIEVEMENT
1. Top 10 finalist of Business Case Competition 2022 by Universitas Katolik Parahyangan.