APPLICATION OF ISHIKAWA DIAGRAM FOR THE IMPROVEMENT OF SERVICES

HANG-IN

An Industrial Engineering Undergraduate Research presented to the Faculty of

College of Engineering
Department of Industrial Engineering First Asia Institute of Technology and Humanities
Tanauan City, Batangas

In Partial Fulfillment of the Requirements for the Degree of Bachelor of Science in

Industrial Engineering for the Subject

ERGONOMICS

Researchers:
Brosoto, Hannah Mae A.
Majada, Donna Marie M.
Zoleta, Wendy F.

May 2019
 APPROVAL SHEET

In partial fulfillment of the requirements for the degree of Bachelor of Science in Industrial
Engineering, this Project Feasibility Study with the title “Application of Ishikawa Diagram for the
Improvement of Services in Laundry Shop”, prepared and submitted by Brosoto, Hannah Mae.,
Majadas, Donna Marie., Zoleta, Wendy is hereby examined and recommended for acceptance and
approval.

Engr. Loreta L. Froyalde

Adviser

PANEL OF EXAMINERS

Dr. Lalaine V. Manalo

Chairman

Engr. Sherryl M. Gevaña, PECE Engr. Loreta L. Froyalde, MS ManE

Member Member

Accepted and approved in partial fulfillment of the requirements for the degree of Bachelor of
Science in Industrial Engineering.
Engr. Alfredo M. Reodica
Dean, College of Engineering
 ABSTRACT

Title : Up-Down Sampayan

Researchers : Brosoto, Hannah Mae A.

Majadas, Donna Marie
Zoleta, Wendy F.

Advisers : Engr. Loreta F. Froyalde, MS ManE, CIE, AAE

Degree : Bachelor of Science in Industrial Engineering

School : First Asia Institute of Technology and Humanities

No. Of Pages : SECRET HAHA

Date Completed : May 2019

Generally, HANG-IN product was mainly to reduce numbness and fatigue of arms

experienced by people in hanging clothes at high clothesline. Throughout this study, the

researchers will show how the HANG-IN product made possible improvements in the way of

hanging clothes and reduced the numbness and fatigue of arms of its users.

The study sought to determine; (1) to identify the difficulties experienced by the users

in hanging clothes; (2) to determine the reasons why it takes time to hang clothes; (3) to

know if clothes lingerie is helpful enough to hang clothes; (4) to determine the benefits that

consumer obtains in using HANG-IN product; (5) to identify the prospective market for this

proposal.
 The study involves quantitative, qualitative and empirical research which utilized the

observation, interviews and survey questionnaires as the data gathering instrument.

Interviews were used to determine the difficulties of people from different household in

hanging clothes with or without the use of clothing lingerie at high clothesline while survey

were used to identify the improvements that people from different household wants in their

clothesline and to find out if the customers are willing to purchase the proposed product of the

researchers.
 DEDICATION

After the struggle and hardships encountered, we would like to dedicate the study to the

following:

To our dear parents who serve as our inspiration and who never failed as to give financial

and moral support.

To our beloved school, First Asia Institute of Technology and Humanities, that helps us

in a way of developing our personality.

And most of all, to our ALMIGHTY GOD, who guides us in everything that we do and for

providing us the knowledge to finish this study.

 ACKNOWLEDEGEMENT

This thesis would not have been possible without the support of people whose

contribution helps the researcher indeed, deserve special mention.

First and for most, the researchers would like to thank our Almighty God for giving

them ability to finish these paper and come up with their own product.

Engr. Loreta F. Froyalde for for allowing researchers proposed product and all the

considerations given to the researcher to pursue this research.

Above all, the researcher would like to extend their deepest gratitude to her beloved

adviser
 TABLE OF CONTENTS

Page No.

Title Page

Approval Sheet

Abstract

Dedication

Acknowledgement

Table of Contents

List of Tables

List of Figures

List of Appendices

CHAPTER

I THE PROBLEM AND ITS SETTING

Introduction

Background of the Study

 Statement of the Problem

Scope and Limitation of the Study

Significance of the Study

Objectives of the Study

Definition of Terms

II THEORETICAL FRAMEWORK

Introduction

Review of Related Literature and Studies

Conceptual Framework

III METHODS OF RESEARCH AND PROCEDURE

Research Design

Research Instruments

Data Gathering Procedure

Data Analysis and Procedures

IV RESULTS, ANALYSIS, AND INTERPRETATION

V SUMMARY, CONCLUSIONS, AND RECOMMENDATIONS

 Summary

Conclusions

Recommendations

References

Appendices

Curriculum Vitae
 CHAPTER I

BACKGROUND OF THE STUDY

Introduction

In our modern days, washing clothes are still part of our daily routine where we still

encounter clotheslines. Clotheslines are common part of inside and outside houses. Clothesline

let clothes to be hold be dry for a short period of time. There are numerous innovation of

clothesline in fact most of it were DIYs and are just made of extra wires or cables. There are

seldom clothesline which has an ergonomically purpose and fit with the users desired

outcome. Given that, this gave way for the researcher to come up with the idea of proposing

their Hang-In clotheslines.

The Hang-In clothesline is generally an off-the-shelf product purchased and could be

installed in the yard, laundry room, or bathroom or in simply called terrace where houses commonly

hang their clothes. Installation of Hang-In clotheslines could be apply necessarily in common

houses. Most consumers, specifically mothers, complaint about the height of the clotheslines

which is too high and sometimes risky for those living in high story building and also the

process of hanging clothes which makes their biceps numb because of too much repetition of

hanging clothes. With this issue the researchers came up with the product of designing a

clothesline, the so called “HANG-IN”, which addressed concerns or even complaints of the
consumers when it comes on hanging clothes. With this product concept, only small force

within a short time would be apply in order to reach clothesline whenever hanging clothes and

ensure an ergonomically purpose for the users.

STATEMENT OF THE PROBLEM

The main problem of this study is to understand how effectively and at the same time

efficiently the product would addressed concerns of the users. In order to gather information,

the researchers formulate the following questions that can lead to as solution to solve the

problem.

Specifically, this study aims to answer the following questions:

1. What are the difficulties experienced by the users in hanging clothes?

2. Why it takes time to hang clothes?

3. Is clothes lingerie helpful enough to hang clothes?

4. What are the benefits that consumer obtains in using HANG-IN product?

5. Who will be then prospective market for this proposal?

Objective of the Study

The primary objective of this study is to produce a clothesline where the users can easily

hang clothes without experiencing numbness and fatigue in their arms. The objectives in this

study are:

1. To identify the difficulties experienced by the users in hanging clothes

 2. To determine the reasons why it takes time to hang clothes

3. To know if clothes lingerie is helpful enough to hang clothes

4. To determine the benefits that consumer obtains in using HANG-IN product

5. To identify the prospective market for this proposal

Importance of the Study

The significance of the study contains a discussion of the relevance of the study and

includes also the explanation of who will benefit from the study and how will they benefit.

There are factors that determine how the said product is beneficial:

House owners

This would be valuable in common houses which usually makes DIY clotheslines in front

of their houses. In could benefit common houses in way that they have their own clotheslines

within their house and hang clothes without too much exposure from the sun.

To those living in high story building

This product is evenly more reliable for those user living in apartment, condos or any
high story building because through this this they would not tend to go up to rooftop to dry
clothes and another good thing it could lessen the risk when hanging clothes in the balcony, in
a way that it avoid accidents from falling in high, tight, and crowded balcony.

To the Future Researchers

This study would be beneficial to students as it would serve as reference in their future

research and other related studies. They would be exposed to new innovations and potential

products that can be used as substitutes and other resources.

To Health

Upon the development of the study, this will lessen the exposure to of the user under

the skin which can might cause skin health issues.

Community

Through this study, people of the community would be aware of having their own
ergonomically clothing line and thus lessen wires outside or in front of houses which affect
parking lots or ways where vehicles pass.

Research Methodology

The researchers used the following methodologies in gathering data:

Interviews

The researchers used interview to seek information on how people hang their clothes at

high clothesline. Also, this helps to identify difficulties experienced by people from different

household.

Survey

It is a method used by the researchers to collect primary information for their proposed

product. The purpose of the survey is to acquire objective and/or subjective (opinions,

attitudes) information on how people hang their clothes, what are the difficulties they have

experienced in doing it and what are the improvements they want in their clothesline.
 CHAPTER II

Introduction

Market Study

This Section presents the marketing research wherein potential consumers and possible

competitors were examined. The evaluation of the current marketing strategies, the technique

used in marketing campaigns, and information to support the marketing activities were also

presented.

This part of study helped the researchers to determine the nature, size and growth of

the demand as well as the supply situation for the proposed product. The factors affecting the

market as well as the competitive position of the proposed project and its potential market

share were likewise studied. This will give deep analysis of the present market standing of the

product and competition among companies of the same field. This chapter will evaluate the

strengths, weaknesses, opportunities and threats that the business might encounter as it

enters the industry, and formulate possible strategies to implement.

General Market Information

This part of the study determines and classifies the size and nature of the present and

potential customers of the proposed product. It will analyze the gathered data to identify the
competitive position of the product. The target market area of the study is the household of the

City of Tanauan, Batangas.They choose it as market as they were tasked and assigned to

conduct survey as much as possible within the city near at FAITH.

Market Description

The target customer for Hang-In product are household concerned especially those

mothers wherein hanging clothes had been part of their concerned when washing clothes. The

researchers introduced the proposed product particularly in Tanauan area because of

availability and the factor of being near.

Demand

Demand is an economic principle referring to a consumer's desire to purchase

goods and services and willingness to pay a price for a specific good or service. Also, it

is the total amount of funds which individuals or organizations want to commit for

spending on goods or services over a specific period.

The researchers prepared a survey questionnaire to collect information with

regards to the nature of competition on the product. The data that was used by the

proponents were the results gathered from the conducted survey. By using the Slovin’s

Formula, the sample size was determined.

CALCULATIONS FOR THE NUMBER OF RESPONDENTS

Here are the survey questionnaire that the researchers gave and the results:

Table 1. Results of Survey

Statements Percentage of Percentage of Total

Yes No

1. Do you % yes % no Total %

hang
clothes?

(PIE GRAPH RESULTS EXAMPLE REPRESENTATION)

Figure 1. Respondents who hang clothes
Based on the surveys that gathered, on the Statement number 1, (how

Sample size = N / (1+Ne2)

Whereas:

N = total population
 N = no. of samples

E = margin of error / error margin 0.05

The proponents calculated the sample size as follows:

Supply

Supply is a fundamental economic concept that describes the total amount of a specific

good or service that is available to consumers. Supply can relate to the amount available at a

specific price or the amount available across a range of prices if displayed on a graph.

Demand and Supply Analysis

In this chapter, the researchers had to analyze the number of respondents who would

patronize the product based on the survey conducted. This part of the study is the most

important part of the marketing aspect. If the demand of a particular product is greater than its

supply, there would be shortage while if the demand of a product is less than its supply, there

would be a surplus.

SWOT Analysis

SWOT analysis is a structured planning method used to evaluate the Strengths, Weaknesses,

Opportunities and Threats involved in a project of in a business venture. It involved specifying

the objective of the business venture or project and identifying the internal and external

factors that were favorable and unfavorable in achieving those objectives.

Strengths

 HANG-In is designed to eliminate numbness in users’ arm whenever hanging clothes.

 It lessen the risk of accidents when users tend to hop in on high surface just to put

clothes on high clothesline.

 Its uniqueness made it as strength because of its rolling style

 Applicable on any type of houses

Weaknesses

 The limit of clothes that could be hang

 Does not undergo professional quality testing

 Insufficient presence of the product in the market

 Product is new and is not well known by consumers

Opportunities

 In demand to public market due to consumers desires

Threats

 Similar products in cheaper price as well as better designs

 Customers hesitation in buying product

 COMPANY NAME

In establishing such name for a company, the proponents consider the main objective

and goal of Industrial Engineers, "innovation", by which new idea, creative thoughts and new

imaginations are generated and converted into useful products. Innovative works are the

outcome of thinking out-of-the-box and making decisions that satisfy the current needs of

others with extraordinary solutions. The proponents are working together to provide users an

innovative product that is of high quality and is also low in cost. Corporation is added to the

company name to indicate the group of people acting together as single entity.

Brand Name

With the introduction of a new product in highly competitive market, a catchy brand

name must be planned. The researchers of the study came up with a great idea and named

the product "Hang-In Clothesline". There are meanings behind the words that are involved. To

"hang" the clothes in an easier way is the main reason why the researchers came up with this

innovated clothesline. The second word "in" has a double meaning that is also related to the

product. The first meaning being "in" is also shortened word for indoors where the uniqueness

and purpose of the product is defined. The second meaning of the word "in" would be to

describe the product as if it would be trending on the market or more specifically, in fashion.

Competitve Position
 Hang-In clothesline has an affordable price and more improve features compared to

other simple clotheslines. It is also produce locally. This makes the product edge against the

other existing simple products.The product can be considered DIY or simply can be made by

houses owners if there’s enough availability if the materials and this may lead to the

satisfaction of the customers.

Proposed Marketing Strategies

The current marketing strategies of the existing business competitors are as follows:

Advertisement. It is a form of communication designed to persuade potential customers

choose the product or service over that of a competitor. The product will be advertised by

giving flyers, posting of signage and tarpaulin.

Promotion. It is the face of marketing where it reaches out to nask customer for a business.

Because the product is newly introduced in the market, promotion starts at brochures with a

pleasant and true advertisements.Having a good of service especially installation on houses is

also strategy to catch one’s attention. The students made their process in a “made-to-order”

strategy due to the capacity of the production.

Marketing Cost and Expense

Promotional Quantity Cost per unit Total

Material
Total Expenses:

CHAPTER III
 Technical Aspect

Introduction

Product description is the view of the consumer to the product when it comes to physical

properties, characteristics, uses and packaging. This part includes the advantages, benefits and

persuasive reasons why to purchase the proposed product. The strategies underlying the

development of the product will lead to the optimal market acceptance of the new product.

These aims to assist the customer in making an informed purchase decision.

Product Description

Although there were many technological innovation beneficial for washing clothes, still

hanging clothes can’t be avoided in Filipino’s daily routine. The advantage of having your own

clothesline plus within your area or house support the idea of this proposal research. Another

fact is that Filipino’s common height are not enough to hang clothes on their own without

using helpful tool such as clothes lingerie. Thus Hang-In provides useful responds for these

people. The point that ever houses have their own balcony, terrace or even space in front of

their house, the researchers came up with the idea that one can hang clothes by their desire

height plus avoiding some risk and health issue when hanging clothes. This may addressed

one of the part in household concerns.

Physical Properties
The design of the Hang-In product is structured with a hand roller, ropes, and pulleys.

Polyester rope compromised the structure of the Hang-In clotheslines. The advantage

properties of polyester ropes can be see when compared with nylon ropes. Although nylon is

considered as the most strongest rope to be use but then it has a characteristics which is not

suitable for clotheslines, in general, when compared with nylon, polyester rope have:

 Retains its strength when wet

 Very strong

 Little to no stretch

 UV resistant

 Excellent abrasion resistance

 Nonconductive to electricity

Structure of the Product

Characteristics

The Hang-In Clothesline is designed to reduce the numbness of arms or biceps while

hanging clothes from a height. Unlike other clothesline, it has a hand roller that can be

controlled by the users at their desired height. Raw matetials parts are carefully decided and

chosen to ensure the quality and to lengthen the useful life of the product.

Uses
 The Hang-In Clothesline is specifically designed to ease your work while hanging the

clothes. It is a typical clothesline that is adjustable by using the hand roller. It is generally

designed for the people who have difficulties hanging or removing their clothes. It can eliminate

problems such as stiff neck and shoulder and arm numbness.

Packaging

CHAPTER IV

Environmental Study

Results and Discussion

CHAPTER V

SUMMARY OF FINDINGS, CONCLUSION AND RECOMMENDATIONS

Summary of Findings
 Conclusions

Recommendations