Professional Documents
Culture Documents
Expected Skills
1. Explain the basic concepts and underlying theories in Photo Editing.
2. Identify and explain the basic principles of graphics and layout.
3. Explain the vital use of principles of graphics and layout in communication industry.
4. Assess the effectiveness of images and infographics to communicate a visual message in an online environment.
5. Identify and Explore career opportunities that require Photo Editing skills.
6. Practice photo manipulation and editing, use of layers and layer adjustments
7. Apply Typographic design, text mask and type manipulation
8. Identify appropriate design for a specific client and targeted audience
9. Identify and explore the different image formats
10. Apply copyright laws/intellectual property/Fair-use
CONTENT STANDARD
PERFORMANCE
Tarpaulin advertisement or STANDARD
The learner will be able to
an invitation design. independently use image
manipulation techniques and
applications to create original
content or enhance existing
images.
21st Century Skills Creativity |Critical Thinking Skills | Digital | Technology skills and digital literacy
Core Values EXCELLENCE: Critical thinking
Before we can produce a high-quality design project whether designing a website, designing a tarpaulin, creating banners
or logos, we need to know and follow the basic principles and elements of design. As you go on to compete the activities
Explore: Let’s begin the module by performing the activity below in order to check your prior knowledge
about the lesson.
What is it?
Design is one of the most important factors when building a brand. If you don't put time, effort and even money into this,
it may result in an unsuccessful business. The design is what will set you apart from your competition and help you garner
the desired emotion or feeling from customers.
End of Explore
The Design elements and principles of design are the guidelines used by the artist to organize the visual elements of an
artwork. On the next activity we will explore and identify the different design elements and principles of design.
Firm Up: Your goal in this section is to learn and understand the key terms and concepts of Design elements and
principles.
What is it?
The elements of design are the parts that define the visual, the tools and components that a person uses to create a
composition. In other words, they represent the base of graphic design. The principles of design, on the other hand, are all
about how a person uses the elements to create a visual and convey a message. The most significant difference between
design principles and elements is that the principles of design can be labeled as rules, while elements are the components
that are going to help you follow those rules for the best design outcome.
End of FIRM UP
On the next activity, let deepen our understanding of the different principles and elements. Let find out if you can
distinguish the principles from the elements.
Deepen: Your goal in this section is to intensify your knowledge and understanding of Elements of design
and principles of design.
What is it?
The elements and principles of art and design are the foundation of the language we use to talk about art. The elements of
art are the visual tools that the artist uses to create a composition. Knowing how to use the E’s and P’s of art and design
helps us to create ICT content to communicate and exchange ideas through platforms like social networking sites, video
conferencing and instant messaging apps.
Process Questions:
1. What is the meaning of principle of design, why does it matter?
End of DEEPEN
Websites
1. https://www.toptal.com/designers/ui/principles-of-design#:~:text=The%20elements%2C%20or
%20principles%2C%20of,and%20optimizes%20the%20user%20experience.
2. https://medialoot.com/blog/the-elements-and-principles-of-design/
3. https://www.canva.com/learn/design-elements-principles/
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It is user friendly or is it easy to navigate through this website? If yes why, if no why not?
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ELEMENTS OF
DESIGN
PRICIPLES OF
DESIGN
Pattern Description