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  • KERANGKA

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    Mimi Kece
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    The document discusses the linguistic and semiotic features used in skin care advertisements. It will analyze the advertisement at the clause, word, and semiotic levels to understand how language and images are used to manipulate viewers. This analysis will examine the interdiscursive and social implications of how the advertisement represents itself and is represented in society.

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    The document discusses the linguistic and semiotic features used in skin care advertisements. It will analyze the advertisement at the clause, word, and semiotic levels to understand how language and images are used to manipulate viewers. This analysis will examine the interdiscursive and social implications of how the advertisement represents itself and is represented in society.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    9 views1 page

    KERANGKA

    Uploaded by

    Mimi Kece
    The document discusses the linguistic and semiotic features used in skin care advertisements. It will analyze the advertisement at the clause, word, and semiotic levels to understand how language and images are used to manipulate viewers. This analysis will examine the interdiscursive and social implications of how the advertisement represents itself and is represented in society.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    of 1

    SKIN CARE ADVERTISEMENT

    LINGUISTIC FEATURES IMAGE (PICTURE OR VIDEO)

    CDA FAIRCLOUGH
    (Interactional Analysis)

    Linguistic-Semiotic Analysis Interdiscursive Analysis Social Analysis


    (Halliday – Kress & Van
    Leeuwen)

    1.-Whole text organization


    - Clauses combination level Representation of text in
    - Clauses level (short Genre the Society
    sentences, and grammar & Type
    semantic aspect of clauses) Style
    - Words level (Choice of
    vocabulary, semantic
    relation,
    denotative/connotative,
    and collocation)
    2. Semiotic Aspect (picture,
    sounds, colors, etc.)

    LINGUISTIC AND SEMIOTIC MANIPULATION ASPECT IN SKINCARE


    ADVERTISMENT

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