Subject: Media and Information Literacy

Republic of the Philippines Grade: 12-SHS

Region VI-Western Visayas
ANTIQUE VOCATIONAL SCHOOL
Bugasong, Antique
Teachers: Ms. Connie O. Lam-an
-refers
Media simply to
Literacy- The ability to access, analyze, evaluate, and communicate information in a news reported and distributed by citizens, rather than by professional journalists and
variety of forms, including print and non-print messages. for-profit news organizations.

Information Literacy- a set of abilities requiring individuals to ‘recognize when the Internet - It changes the way the news was reported in a way that news became
information is needed and have the ability to locate, evaluate, and use the needed more accessible. It allows the people to have a better access to news and information
information effectively’. through the use of internet.
Literacy- The ability to identify, understand, interpret, create, communicate
MEDIA LITERACY AND ITS IMPACT and compute using printed and written materials associated with varying
contexts.
“Media and Information Literacy recognizes the primary role of media  Computer Addiction
in everyday  Computer addiction means the inability to control the desire of using
lives. It lies at the core of freedom of expression and information- since technology (like computers, smartphones, and the internet) or extreme
it empowers use of the computer which makes the person uneasy or feel anxiety in the
absence of the gadgets. It affects the daily routine in life like work, eating,
citizens to understand the functions of media and other information
or sleep affected which could lead to social problems, behavior change,
providers to relationships, and thought processes.
critically evaluate their content, and to make informed decisions as
users and  Reasons why computer addiction exists:
producers of information and media content.” (UNESCO) 1. Depression
2. Loneliness
Cybercrime -Criminal activity or a crime that involves the internet, a computer 3. Social acceptance
system, or computer technology.
Illegal Content – a type of content that could be damaging the young people,
including: real or simulated violence sexually explicit content illegal images of child
sexual abuse content promoting hate based on race, religion or sexual preference  Types of Computer Addiction

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 Information Overload
is an excessive online surfing which results to efficiency at
Copyright Infringement - It is the use of works protected by copyright law without work and less family interconnection.
permission, infringing certain exclusive rights granted to the copyright holder, such as  Compulsion
the right to reproduce, distribute, display or perform the protected work, or to make is more time spent in online activities like gaming, bartering of
derivative works. stocks and gambling which cause problem at works.
 Cybersex addiction
Citizen Journalism- journalism that is conducted by people who are not professional is excessive time spent in surfing porn sites that could interfere
journalists but who disseminate information using Web sites, blogs, and social media.
with one's relationship.

 Cyber Relationship
 is excessive time spent in social networking sites to make
relationship online than spending time with real persons like
family and friends.
 Different Symptoms of a Computer Addict Person
 Emotional Symptoms - These are feelings of guilt, anxiety,
depression, dishonesty, feeling of great happiness or excitement
(euphoric) in front of the computer, defensive, distress, escaping of
work, isolation and cannot follow schedule.
 Physical Symptoms - These include back pain, headache, increase or
decrease of weight, sleep disorder, carpal tunnel syndrome, blurred
or strained vision.
 Ways to prevent Computer Addiction
 Set limit in using computers and doing online activities
 Talk to your family and friends and mingle with them most of the
time
 Organize a non-computer related activity like sports
 Place your gadgets away from you when they are not needed.
Cyber Bullying
 A type bullying done online with the use of technology like computers,
laptops, and cellphone that can destroy the physical and emotional aspect
of the victim (called as bullied) by the one who does the act (referred as
bully).
 This may involve exposing embarrassing content about someone or
sending messages with the intention of hurting the receiver emotionally or
mentally.
 Bullying happens in face to face while cyber bullying happens in
cyberspace (means interconnected digital technology).
 R.A No. 10627- Anti-Bullying Act
Cyberbullying can be prevented by doing the following:
1. Be optimistic.
2. Share the problem with the person whom you can trust.
3. Keep your password to yourself. Don’t share it.
4. Always check the content before posting or sharing it.
5. Always log out your account after using.
6. Respect and love other people and yourself.
Defamation- a statement that injures third party’s reputation. The civil
wrong of defamation includes both libel (written statements) and slander
(spoken statements)
Privacy – Freedom from unauthorized intrusion. Also called as one’s right
to privacy, it refers to the concept that one’s personal information is
protected from public scrutiny.
Obscenity and pornography- Obscenity and Pornography although
related, are not the same. Pornography is the term used to refer to any
material that uses the elements of nudity to cause sexual arousal among
the audience. A pornographic material is considered obscene when it
crosses the line to a point that may be offensive.
Copyright - A literal sense means right to copy. The owner of a
copyright has the exclusive right to reproduce, distribute, perform,
display ‘license, and to prepare derivative works based on the
copyrighted works. This protection is for “original works of authorship”.
Plagiarism- Taking text, ideas, images, sound recordings, or other
creative expressions that belong to someone else and representing them
as your own.
Basic Ethical Representation
 refers to the ethical perception of an individual. It is the reasoning
behind his or her moral judgments and ethical practices.
Types of Basic Ethical Orientation
1. Divine Command Theories
2. The Ethics of Conscience
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3. Ethical Egoism
4. The Ethics of Duty
5. The Ethics of Respect
6. Utilitarianism
7. The Ethics of Justice
8. Virtue Ethics
Netiquette – Netiquette or network etiquette is a set of rules for
behaving properly online. (Shea, 1997)
Guidelines to Cover the Bases of Netiquette
Rule 1. Remember the Human
 Rule 2. Adhere to the same standards of behavior online that one
follows in real life.
Rule 3. Know where you are in cyberspace
Rule 4. Respect other people’s time
Rule 5. Make oneself look good online
 Evolution of Media
Pre-Historic - Prehistoric refers to the time before the existence of
written or recorded history. According to archaeologists, the
Prehistoric Age occurred some 4.5 million years ago or
approximately 30,000 years ago.
Prehistoric Categorized in Three Archaeological periods:
1. Stone Age-
Periods of Stone Age
a. Paleolithic (Old Stone Age)
b. Mesolithic (Middle Stone Age)
c. Neolithic (New Stone Age) - humans have knowledge about farming
and developed style in hunting
2. Bronze Age
3. Iron Age
Prehistoric age, people discovered fire, developed paper from plants, and
forge weapons and tools with stone, bronze, copper and iron. As the tool
were relatively crude, archeologists believe that a system of writing not yet
existed in this era.
 Prehistoric men learned how to sharpen their tools for their day to
day survival such as knives and spears for hunting. They also
acquired the knowledge on how to use these materials in carving
stones. Eventually, this paved the way for them to create a system
for writing which marked the start of the historic period.
 During PreHistoric Age at least two types of Homo sapiens lived
side by side- early Homo Sapiens (The Neanderthals) and a
subspecies, Homo Sapiens Sapiens, who looked more like modern
human being. The Neanderthals were much larger and lacked a
chin. They used simple tools and had probably developed a
Rule 6. Share expert knowledge
Rule 7. Help keep flame wars under control
Rule 8. Respect other people’s privacy
Rule 9. Don’t abuse one’s power
Rule 10. Be forgiving of other people’s mistakes.
language to speak to one another. For some reason, The
Neanderthals died out, leaving our species as the only human on
Earth.
 The surviving people-such as the Cro-Magnons- lived all over
Europe during the stone age period.
 These prehistoric people built simple wooden huts, fished and
hunted deer and wild cattle, moving on in search of food. They
began to express themselves through art, drawing pictures on cave
walls and carving stones into human shapes.
Media and Information were being shared or relayed through:
 Cave Paintings
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also known as (parietal art) are painted drawings on cave walls or
ceilings. mainly of historic descent, to some 40,000years ago
(around 38,000 BCE) in both Asia and Europe. Paintings are
exceptionally identical and around the world and with animals
being the subjects that give the most dramatic images.
The cave was discovered by a hunter in 1868, It was visited in
1876 by Marcelino Sanz de Sautuola, a local nobleman. He
returned in 1879 to excavate the floor of the cave’s entrance
chamber, unearthing animal bones and stone tools. On one visit in
the late summer, he was accompanied by his eight - year old
 daughter, Maria, who was first noticed the painting of bison on the
ceiling of a side chamber.
 Clay Tablets- Clay tablets were used as a writing medium,
especially for writing in cuneiform, throughout the Bronze Age and
well into the Iron Age. Cuneiform characters were imprinted on a
wet clay tablet with a stylus often made of reed (reed pen).
Text on clay tablets took the forms of myths, fables, essays, hymns,
proverbs, epic poetry, laws, plants, and animals. Clay tablet used
by the individual to record who and what was significant.
 Papyrus – it is a plant material similar to thick paper that was
used in ancient times as a writing surface.
 The English word ‘paper’ comes from the word ‘papyrus’ – but the
Egyptians found many uses for the plant other than a writing
surface for documents and texts. Papyrus was a chunky, paper –
like matter produced from the core of the Cyperus papyrus plants
which was used in ancient Egypt and other Mediterranean
cultures for writing way before the paper making in China. Also,
papyrus was used as a food source, to make rope, for sandals, for
boxes and baskets and mats, as window shades, material for toys
such as dolls, as amulets to ward off throat diseases, and even to
make small fishing boats.
 Acta Diurna in Rome – It is the daily Roman official notices, a
sort of daily gazette. They were carved on stone or metal and
presented in message boards in public places like the Forum of
Rome. They were also called simply Acta. The first form of Acta
appeared around 131 BC during the Roman Republic.
 Dibao in China- A type of publication issued by central and local
governments in imperial China. They have been called "palace
reports" or "imperial bulletins". Dibao were important because
they were used as media for regulation and circulation of
government’s official reports and announcements to masses.
 Codex in the Mayan Region – A folding books stemming from the
pre-Columbian Maya civilization, written in Maya hieroglyphic
script on Mesoamerican paper, made from the inner bark of
certain trees, the main being the wild fig tree or Amate (Ficus
Glabrata), this paper was named by the Mayas Huun, and
contained many Glyph and paintings.
 Printing Press using Woodblocks – A technique for printing text,
images or patterns used widely throughout East Asia and
originating in China in antiquity as a method of printing on
textiles and later paper. As a method of printing on cloth, the
earliest surviving examples from China date to before 220 AD, and
woodblock printing remained the most common East Asian
method of printing books and other texts, as well as images, until
the 19th century.
Ukiyo-e is best known type of Japanese woodblock art print. Most
European uses of the technique for printing images on paper are
covered by the art term woodcut, except for the block-books
produced mainly in the 15th century.
Industrial Age
 People used the power of steam and developed power-driven
machine tools to replace hand tools, established iron
production and the manufacturing of various products
including books through the printing press. Media and
information were being shared or relayed through:
1. Printing press for mass production (19th Century)
 a device for applying pressure to an inked surface resting upon a
print medium (such as paper or cloth), thereby transferring the
ink. Typically used for texts, the invention and spread of the
printing press was one of the most influential events in the second
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millennium.
 The printing press was invented in the Holy Roman Empire by the
German Johannes Gutenberg around 1440, based in existing
screw presses. Gutenberg, a goldsmith by profession, developed a
printing system, by adapting existing technologies to printing
purposes, as well as making inventions of his own.
2. Newspaper – The London Gazette (1640)
 It is a serial publication containing news about current events,
other informative articles about politics, sports, arts, and
advertising.
  Is usually, but not exclusively printed on relatively inexpensive,
low grade paper such as newsprint.
 The London Gazette is one of the official journals of record of the
British government. It claims to be the oldest surviving English
newspaper and the oldest continuously published newspaper in
the UK
3. Typewriter (1800)
 A typewriter is a mechanical or electromechanical machine for
writing characters similar to those produced by printer’s
movable type. It operates by means of keys that strike a ribbon
to transmit ink or carbon impressions onto paper.
 Christopher Latham Sholes- The Father of the modern
typewriter. The man behind the QWERTY typewriter keyboard.
4. Telephone
 It is derived from the Greek: τῆλε, tēle, “far” and φωνή, phōnē,
“voice”, together meaning “distant voice”.
 A system for transmitting messages from a distance along a
wire, especially one creating signals by making and breaking
electrical signals.
 The first telecommunication device was introduced by
Alexander Graham Bell in 1876.
It is a system for transmitting messages from a distance along a
wire, especially one creating signals by making and breaking an
electrical connection. And through the telephone, people began
to communicate even from a distance
5. Motion Picture Photography/Projection (1890) also called film
or movie, series of still photographs on film, projected in rapid
succession onto a screen by means of light.
 . Motion pictures “moving pictures” included the adoption
of synchronized motion picture sound, color motion picture
film, and the adoption of digital film technologies to replace
physical film stock at both ends of the production chain by
digital image sensors and projectors.
6. Commercial Motion Pictures (1913)
 The Kinetoscope is an early motion picture exhibition device.
It was designed for films to be viewed by one individual at a
time through a peephole viewer window at the top of the
device. The Kinetoscope was not a movie projector, but
introduced the basic approach that would become the
standard for all cinematic projection before the advent of
video, by creating the illusion
7. Motion Picture with sound (1926)
 A sound film is a motion picture with synchronized sound, or
sound technologically coupled to image, as opposed to a
silent film.
8. Telegraph
 A Telegraph is a communication system that sends
information by making and breaking an electrical connection.
 It worked by transmitting electrical signals over a wire laid
between stations.
 It is most associated with sending electrical current pulses
along wire with Morse code coding
9. Punch Cards
 A punched card or punch card is a piece of stiff paper that can
be used to contain digital information represented by the
presence or absence of holes in predefined positions.
Electronic Age (1930’s- 1980’s)
 The invention of the transistor ushered during this time. People
harnessed the power of transistors that led to the transistor
radio, electronic circuits and the early computers. In this age,
Long distance communication became more efficient. The era was
dubbed as “Age of Implosion”
1. Transistor Radio- It is a small portable receiver that uses
transistor-based circuitry. It is a pocket - sized device that is used
mainly for information dissemination, and later on for broadcasting,
and entertainment like music, etc. It can be cheap and used a very
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little electric power.
 Regency TR-1- was the first commercially manufactured
transistor radio, that released in 1954.
 Sony TR-55- this radio, Sony became the 1st company to
manufactured the transistor and other components they
used to construct the radio. The TR-55 was also the 1st
transistor radio to utilize all miniature components was
released in 1955.
 Sony TR-63- it was the first "pocket-sized" transistor radio
ever made, was released in 1957.
2. Television – a system of transmitting a visual images and sound
that are reproduced on screens, chiefly used to broadcast programs
for entertainment, information, and education.
3. EDSAC- (Electronic Delay Storage Automatic System Calculator)
 A large -scale electronic calculating machine in which
Ultrasonic delay units are used for storage of orders and
numbers.
 EDSAC was developed by Maurice Wilkes and his team.
4. ENIAC (Electronic Numerical Integrator and Computer)
 The first programmable electronic, general - purpose digital
computer, completed in 1945.
 able to solve “a large class numerical problem” through
reprogramming
5. UNIVAC (Universal Automatic Computer)
 One of the most commercial computers designed as a
commercial data-processing computer intended to replace
the punched-card accounting machines of the day. It could
read 7,200 decimal digits per second.
6. Mainframe Computers- Referred to as “big iron” computers used
primarily by large organization for critical applications, bulk data
processing such as census, industry, statistics, enterprise resource
planning and transaction processing.
7. Personal Computers – a multi-purpose micro computer whose size,
capabilities, and price make it feasible for individual use.
Examples of Personal Computers:
1. Hewlett-Packard 9100A
The Hewlett-Packard 9100A is an early programmable calculator,
first appearing in 1968. Early computers were meant to be used
only for calculations. Simple manual instruments like the abacus
have aided people in doing calculations during ancient times.
 The 9100A was the first scientific calculator by the modern
definition, i.e., capable of trigonometric, logarithmic (log/ln),
and exponential functions.
2. Apple 1 (1976)- The Apple Computer 1, originally released as the
Apple Computer and known later as the Apple I, or Apple-1, is an
8-bit desktop computer released by the Apple Computer Company
(now Apple Inc.) in 1976.
8. OHP LCD Projectors- (Overhead Projector)
 An overhead projector is made up of a base with a clear glass
top housing an interior light and an adjustable arm with a
lens and a mirror. A transparent sheet is placed over the
glass top, and the machine “projects” the sheet’s written
material onto whatever surface the lens is facing.
9. LCD (Liquid Crystal Display)
 LCD projector is a type of video projector for displaying
video, images or computer data on a screen or other flat
surface. It is a modern equivalent of the slide projector or
overhead projector.
 To display images, LCD (liquid-crystal display) projectors
typically send light from a metal-halide lamp through a
prism or series of dichroic filters that separates light to three
polysilicon panels – one each for the red, green and blue
components of the video signal
Information Age
The internet paved the way for faster communication and the
creation of the social network such as Facebook. People have used
microelectronics to invent personal computers, smartphones, and
wearable technology. People easily share images, videos, voice and
data which are now digitalized.
Examples:
 Web browsers: Mosaic (1993), Internet Explorer (1995)
 Blogs: Blogspot (1999), Livejournal (1999), Wordpress 2003
 Social networks: Friendster (2002), Multiply (2003),
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Facebook (2004)
 Microblogs: Twitter (2006), Tumblr (2007)
 Video: Youtube (2005)
 Augmented Reality/ Virtual Reality
 Video chat: Skype (2003), Google Hangouts (2013)
 Search Engine: Yahoo (1995), Google (1996)
 Portable computers: laptops (1980), Netbooks (2008), tablets
(1993)
 Smart phones
 Wearable technology
 Traditional Media vs New Media Advantages:
Large volume of readers- According to the surveys conducted by the Pew
Traditional media includes: Research Center, the data from 2018 indicates that 16% of adults go their
 printed media such as books, magazine, and journal. news from a daily newspaper.
 Broadcast media such as TV, films and radio.
High Frequency – Most national and local newspaper organizations deliver
 Static web pages
daily.
You can only rad the contents of print media and static
web pages but you cannot interact or provide feedback right Inexpensive –
away. In the same way, you can only listen and watch
broadcast media but you cannot interact with them. High level of reader engagement – Readers must decide to purchase a
newspaper and when they read it. increasing their level of engagement with
New media – includes the use of social media like Facebook, the content.
blogging such as Wordpress, microblogs sites such as Twitter,
and media sharing sites like Youtube, among others. With these Geographic specificity – Ads can target a local or national audience.
platforms, users interact with other users by posting comments,
images, and videos.
Traditional Media New Media
Types of Media
 Media experience is limited  Media experience is
 Types of media are the different channels through which
 One – directional more interactive
information and entertainment are reach an audience.
 Sense Receptors used are very  Audience is more
specific (i.e. print media like books involved and can send
Three Types of Media
and newspapers make use of the feedback
1. Print Media
sense of sight, broadcast media simultaneously
2. Broadcast Media
3. Internet media or New media like radio users sense of hearing,  integrates all the
while TV and film use sense of aspects of old media.
sight and hearing.
1. Print media - refers to the print materials, such as books, newspapers,
Disadvantages:
and magazines, journals, newsletter and other materials that are
physically printed on paper that can contain words and images. Possibility of becoming ruined- Printers use inexpensive, low-quality

Different types on print media along with corresponding
advantages and disadvantages.
Books- Refers to the reading material that can either be fictional or
nonfictional
Newspaper- Contains a wide range of articles which appear on the different
sections; such news, business, lifestyle, sports, and entertainment
sections. Newspaper can include several ad types, such as classified ads,
and display ads.
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paper that becomes discolored and brittle
Inability to target specific demographics or lifestyles: - Newspaper
readers are a diverse population. Ads in newspapers cannot target specific
genders, ages, hobbies or economic class.
Short period of relevance- Most newspapers contain daily events and
news that lose relevance within a day or two
Audience must be able to read- Newspapers are only available for those
who can read and those who have access to shops or delivery
3. Magazine- Magazines can be consumer-related or business-related. - The first radio is attributed to the Italian inventor, Guillermo Marconi,
Consumer magazines include those focused in glamour, lifestyles, entertainment when he made the wireless telegraph in 1895.
and special interests.
Television- Equipped with electronic system capable of sending images and sound
Advantages: by a wire through space.
1. Higher quality physical product- Magazine printers use glossy,
higher quality paper than newsprint. - it provides audiences with audio and visual stimuli to deliver information
2. Targeted lifestyle and demographic - Because magazine and entertainment, latest news, both local and international in real time
readership is segmented by gender, interest or industry, while the news is happening.
advertisers can choose the most relevant publications.
3. Long period of relevance and usefulness -Magazines contain Advantages:
information and articles that can be useful for months or years,
such as recipes, research and informational pieces.  High viewer rates: Millions of viewers watch popular
Disadvantages: television shows or live events, like sports.
1. Low Frequency- magazine subscription often reach readers
monthly1  Ads appear automatically: Viewers see ads without making
2. Expensive- advertising in magazines can be more expensive than
any extra effort
advertising in newspaper
3. Competition – many magazines have similar audiences, which  Highly targeted to key demographics - Advertisers can use
leads to the increased competition for reader attention ad space.
market research for times block, channel and type of program
Journals -are scholarly periodicals aimed at researches or specialists. to target their desired audience.
Flyers - Is a handbill or advertising sheet handed out to people on the
street. Because it is designed to go far, it gained the name flyer.
 Flexibility – Television advertising allows for creative, emotional
or shocking methods of gaining viewer attention
- Printed on a page or in a leaflet intended for wide distribution
like a product for advertising purposes.

2. Broadcast media- media that reach target audience using airwaves as

transmission medium. It consists of entertaining information shared by

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the different methods like television, radio, films or movies.

 Contrary to print media, broadcast media consists of audio and video

materials for public information, interest or leisure.
Examples of Broadcast Media.

Radio- It is more popular in rural areas because they are battery-operated radio
that people can be carried anywhere and even to the field to listen to news,
music and dramas.