ENTREPRENEURSHIP

Business Plan (Group 1)

1.1 Executive Summary

A. An Outline of the Business Idea
"ONEDER'S FRUITSWEETS" is a small business that offers a very affordable price of ready to eat Fruit
mix, dessert, and beverage. It was built as an alternative food stall that is within the students'
budget.
B. Objectives of the Business
• Profit Maximization
• Provide Customers Satisfaction
• Provide opportunities for teams to improve leadership skills.
C. Mission Statement
This business will benefits the following:
• Students/Teachers/Customers - This will serve as their budget store wherein through the products
we offers they can save money because of its low cost.
• Entrepreneurs - The business we will build will serve as our trial and errors wherein we are
expecting to learn and adapt many business lessons and strategies.
D. Keys to success of the business
In order to achieve the business goals as we are starting from a scratch, the business personnel
decided to post on Facebook regarding our business opening, we also use flyers and infographics
which indicated our business information and lastly we promotes our business using a word from
mouth.
What does our business have that no one else has? It's simple; First, the price of our products is
affordable that anyone can avail. Second, our business personnel have the unity and tenacity to run
a business, whether big or small. And lastly, we have unity, and strong faith in our ability.
E. Key points from the Business Plan
• Provide affordable price of foods
• Become Productive and Creative
• Experience to run a small business
• Learn and adapt business lessons and tactics.
1.2 Company Information
A. Chosen legal form of business, and the rationale for this choice
We chose to build this type of business because first, we considered the capital we would use to
start the business, second, because we also thought carefully about our target customers and
considered their daily allowance if they can buy the product we will sell just in case. And lastly, we
also studied the products that students often buy.
B. Pop Up Store Name
We chose the name "ONEDER'S FRUITSWEETS" because we considers the group we belongs which is
group 1, and the product we offers which is Fruit mix, Dessert and Sweet Beverage.
C. Location
Our business is located in Aurora State College of Technology (ASCOT), In Education Department,
Lower lobby (Left Side). It will officially open on May 18, 2023. From 8am to 5pm.

1.3 Products/Service
A. Description
Since we are just planning to build a small business, we decided to sell Fruits like Mango and
Singkamas, Dessert like Graham Ball, and Beverage like Buko Juice, because those are the fruit that
is abundant today ok the maket.
B. Resources Required to Produce a Product
For Fruits
• 8 kls. Mango (Unriped)
• 3 tails Singkamas (Bigger size)
• 5 pcs Buko (Bigger Size)
• 2 packs Alamang
• 1 pack Red Chili
• 1 bottle Vinegar
• 1/2 kls. White Sugar (For Buko Juice and sweetened alamang)
For Dessert
• 3 pcs Graham Powder
• 1 can Condensed Milk
• 1 pack Marshmallow
• 1 pack Graham ball container
For Equipments needed
• Knife
• Long table
• Chairs
• Water
• Extra Linens
• Garbage Bag/s

C. Planned Prototyping
Logo

Planned Pop Up Store

1.4 Strategy and Implementation
A. Key Target Dates and Milestone
The business will officially open on May 18, 2023 at Aurora State College of Technology, Education
Department, Lower lobby (Left side). From 8 am to 5 pm.
B. Marketing Strategy
The business personnels decided to post on their respective Facebook accounts regarding our
business opening and information, we also use words from mouth promotion, and posting flyers on
Education Building. Below is our business flyer.

C. Sales Strategy
We have decided to set up our food stall or Pop Up store in the Lower lobby of the Education
Department, so that as soon as students arrived and enter they can see our products, we will open
from 8 am, right at the regular entry time of students and teachers, until 5 pm, as well as the regular
home time of students and school's staffs.

D. Pricing Options/Menu
E. Competitive Advantage
As an entrepreneur, one of the advantages we see in having competitors is the motivation to
improve and innovate our products even more. Because of this, we have a reason to work hard and
improve sales because we have rivals and competitors in the business, which if we don't take care of
the customers who come to our store, they can move to another store anytime.

1.5 Human Resources Plan

A. Key Personnel

B. Staffing Plan with Rationale

We have decided to increase our sales personnel to six because of that, to attract more customers
and because sales personnel are more needed when it comes to a business because they serve as
the backbone of a store without them, there is no one to deal with and entertain customers.
Our cashier/treasurer also served as the digital editor of our business where he created the logo,
menu and flyers of our business.