4.

Marketing Plan

4.1 Targeting Strategy

The primary target that CookieCo will target is those who enjoy sweet and healthful
snacks. Students at Muntinlupa National High School and residents of Southville 3 who enjoy
sweets and are searching for a novel product to satisfy their appetites are our secondary
targets. And the grownups, or those who are at least 18 years old, are our main focus.

AGE GROUP: students 18 years old above

•SEX: male/female

•CIVIL STATUS: single

•LOCATION: MNHS-MAIN(NBP RESERVATION POBLACION MUNT. CITY)

•PSYCHOGRAPHICS: interested in sweet and tummy pleasing snack

•BENEFITS DESIRED: affordability, healthy and keeping hunger away

4.2 Positioning Strategy

The locals and students who enjoy desserts will enjoy CookieCo. This Cookie
is a dessert or snack that is tasty, healthy, and reasonably priced. We will make sure
that buyers will adore our product from the first bite, thus a low price will not reflect
the quality of the product.

4.3 Product/Service Strategy

CookieCo uses only the freshest ingredients to ensure product quality. The
Cookie are freshly made every morning and stay place on a refrigerator to keep the
freshness of the product throughout the day. Our products also comes in different
variety of flavors like ube,chocolate etc. so our customers can satisfy their taste.

We value our customer so much that's why we want to deliver an excellent

service experience. We would like to have a good relationship with our valued
customers and provide a high quality product.
4.4 Pricing Strategy

Cookies from CookieCo utilized the cost-plus or the cost-based pricing for the
price of the baked cookies. Cost-plus pricing involves calculating the cost of the
product and adding a percentage mark-up to determine the price. Our products costs
Php 100 each boxes and has 7 pieces of cookies.

4.5 Distribution Strategy

Stores offer CookieCo for sale. Our product will be distributed by being sold
directly to customers. Orders can be placed online or in person with us. We also
accept supply orders for unique events like birthdays

4.6 Promotion and advertising strategy

We distributed leaflets to the locals and passersby close to the stand to spread
the word about our business. We use a variety of social media sites to advertise our
product. Along with that, we make sure that our product will be popular and easily
advertised to our target area by compiling information and researching the region
where we will be selling our goods.
4.7 Sales Forecasts

The table below shows CookieCo’s estimated sales for its first year of
operation.

MONTHS Total Sales Per Month

MAY 79,582

JUNE 92,761

JULY 105,556

AUGUST 93,890

SEPTEMBER 110,956

OCTOBER 145,853

NOVEMBER 149,998

DECEMBER 153,399

JANUARY 160,739

FEBRUARY 104,931

MARCH 158,030

APRIL 144,305

TOTAL: 1,500,000

5. Organizational Plan

5.1 Organizational Chart

Liza Mhey Acedo

General Manager
 Ella Gapas Lyra Lagera
NIcole Baylon
Finance Manager
Marketing Strategy
Head Cook

Marc Aguilar
Harold Banal
Anna Marie Marketing Staff
Tapolao Assistant Cook

Cashier
Butch Hutamarez

Carlo Patulay
Marketing Staff
Assistant Cook

Charles Tagle

Marketing Staff

5.2 Roles and Responsibilities of Management Team

• General Manager: Liza Mhey Acedo – She is responsible for the overall operations
of the business.

• Finance Manager: Ella Gapas – She is responsible for the financial activities of the
business.
• Marketing Manager: Lyra Lagera – She is responsible for the marketing strategy to
encourage customers to buy our product and she will also lead the selling and
distribution of the product.

• Head Cook: Nicole Baylon – She was responsible for the production of the product.
He is responsible for making it delicious and balance taste of the product.

•Assistant Cook: Harold Banal, and Carlo Patulay– Both of them are responsible for
helping the head cook to prepare and produce the product.

•Cashier: Anna Marie Tapolao– She is responsible for the exchange of product and
money. She is also responsible for giving the right amount of change and sell the
product at the right given price.

•Marketing Staff: Marc Aguilar, Butch Hutamarez and Charles Tagle – All of them
are responsible for the other activities in business like selling and distribution of the
product.