Barangay Guihing, Hagonoy Davao Del Sur

Financy treats

@Financytreats10

09749471936
 TABLE OF CONTENTS

Cover Page --------------------------------------------------------------- i

Table of contents --------------------------------------------------------- ii

I. Business description -------------------------------------------------- 1

Product Description --------------------------------------------------- 2
Vision Statement ------------------------------------------------------- 2
Mission Statement ----------------------------------------------------- 3
Objectives --------------------------------------------------------------- 3
Marketing Strategy ---------------------------------------------------- 3

II. 7p’s
Product ----------------------------------------------------------------4
Price --------------------------------------------------------------- 4
Place --------------------------------------------------------------- 5
People --------------------------------------------------------------- 6 & 7
Packaging ------------------------------------------------------------- 8
Promotion ------------------------------------------------------------- 8
Positioning ------------------------------------------------------------ 8

III. Financy Managereal Sweet’s

Organizational Structure ----------------------------------------------- 9
IV. Financy Managereal Sweet’s
Vicinity map ---------------------------------------------------------- 10
V. Target Market --------------------------------------------------------- 11
VI. SWOT analysis ------------------------------------------------------- 12
 FINANCY MANAGEREAL SWEETS

Financy Managereal Sweets is the first treats and student-friendly

shop located in small town of Guihing, Hagonoy Davao del Sur, owned by

several owners namely Karyl Gramor, Cutielyn Borembao, Rona Gel

Manapat, Ruby Anne Belmoro, Jebie Divebar, Allan Bandoquillo, Carol

Clyde Reponte, Jhonrey Cabigas and Divine Grace Tolentino whom equally

run the business. This business was the product of their observations from

small businesses in their town, by virtue of this observation they come up

with a plan to put something that is known by people yet will bring new

vision in their systems. Financy delivered pasalubong vibes of home-made

products made from modified Filipino treats, they aim to serve pastries in

the town unique than the regular sweets that was already existed. Financy’s

unique ability are; they serve products for all ages either for kids, teenager

and elders they have also space for studies, the nature of the store does not

leave Filipino culture they provide service like home also they are open 24/7

in favor for customers and the owners inside the business is driven by

informal group as well. In addition, the business was created because the

team thought to put easy access for treats and study place as the location

was prone of balikbayans and students. The first ever product they made is

the YEMA-NEY. Yema filling inspired in tart style can be bought in just

₱10.00 each and ₱90.OO per box.

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 PRODUCT DESCRIPTION

YEMA-NEY of Financy Managereal sweets is a creamy condensed milk

custard filling in a munchkin with ube or chocolate flavours inside that

gotten from traditional Filipino sweets Yema. The brains of the plan had

decided to make Yema filling instead of a candy, also suggested to inspire

the style also from Filipino treat tart. Tart was like a pie style which have

baked dough and fillings on, the team collided the two ideas into one, the

twist is that instead of baked dough they made it a munchkin dough.

Another twist added is they also put some additive flavours inside

the product it is either chocolate or Ube Halaya just to add more fun in the

tongue the price also is not that expensive and do not create hole in

consumer’s pocket it is only ₱10.00 each and ₱90.00 per box, the shelf life of

YEMA-NEY is 3 days, YEMA-NEY can be either be chilled or room

temperature. And look at the package it is simple built transparent so

consumers can easily see what is inside.

Vision Statement

To be the known as a leading delicacy shop that served high quality

modified Filipino treats products and be the most loved shop delicacy

products producers in the Philippines.

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Mission Statement

To serve new taste in every Filipino's tongue like never before and

bring Filipino treats in their home.

Objectives

 To help the development of the community

 Provide innovative products and meeting the customer’s needs

 Put new trademark for the community

 Help to increase the socioeconomic status of the community

Marketing Strategy

Marketing of Financy's products will begin in local place around

Barangay Guihing, Hagonoy, Davao Del Sur. As they are going to market a

food product, local marketing will be effective foremost strategy it starts in

opening the store downtown and posting posters, using the persuading

skills of the team and offering discounts for first customers. In order to meet

their goal, they performs delivery service, promos for large orders, offers

catering services, online promotions across different social media platforms

(i.e. Facebook and twitter). For instance, they planned when the business

expand they will engage advertisement to radio outlets and selling in malls

and transportation terminals.

 3
7’Ps of Marketing

Product

Financy Yema-nagereal produce an innovative product inspired from

Filipinos pie style called YEMA-NEY which is made up of dough munchkin

and Yema filling with chocolate and Ube Halaya as additive flavors. The

munchkin dough was made of ace biscuit and condense milk, the biscuits

was crushed thoroughly using manual crushing and mix with condensed

milk and manually molded t into different shapes. For the Yema filling it is a

mixture of egg yolk, condensed milk, bit of salt and sugar. Boiled in medium

heat stirred constantly and then added cut in portion unsweetened butter

constantly stirred until it gets into filling. Afterwards put the additive flavors

in each munchkin one for chocolate and one for Ube halaya and then put

the Yema filling and chilled for 2 hours. YEMA-NEY was offered by set and

also one by one; six pieces each package contains different shapes in a box.

YEMA-NEY does not needed a long period of time process and had only to be

chilled or room temperature than baked.

Price

The pricing of YEMA-NEY product was based on the ingredients it was

made from. Its munchkin dough cost ₱288.00, ₱208.00 for the biscuit and
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₱72.00 for the 2 pieces canned condensed milk. The additive flavor

cost ₱140.00; ₱92.00 for ube halaya, ₱48.00 for chocolate, and for the Yema

filling ₱108.00 for condensed milk, ₱40.00 for eggs, and 5 pesos for sugar

total of

₱153.00. The team aims to make 60 pieces and sell it to ₱10.00 each

and ₱90.00 per box consist of 6 pieces. The price for box was got from the

cost of ingredients and the packaging for package it cost ₱95.00, ₱63.00 for

plastic food box and ₱9.00 for cupcake cups and 25 for paper towel. The

team expect to sell 5 boxes that will equal to ₱450 profit, and 30 pieces

equal to ₱300.00 profit compared to ₱676.00 expenses by that we could earn

₱750.00 profit and will have ₱74.00 pesos revenue.

Place

Financy's products and store can be found in Barangay of Guihing as

where their main store was based, also it might be found malls,

transportation terminals (bus terminals or near airports). for online

shoppers the products of Financy can be browse online by searching the

@Financy treats on Facebook and @Financytreats10 on Twitter.

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People

NAME POSITION DUTIES AND RESPONSIBILITIES

KARYL E. GRAMOR General Manager

 sets policies and processes

 maintains and checks the

budget and optimize
expenses

 checks every management

and production

CUTIELYN B. Financial Manager

BOREMBAO  projects profit

 directs investments

 make financial forecast and

budget

RONA GEL G. Financial Assistant  assist the financial manager

MANAPAT
 reports to the manager and
implements word , as when
directed.

 books the accounts,

prepares cash memos,
cheque and bills.

RUBY ANNE M. Marketing Manager  Brain storm ideas

BELMORO
 Collaborates or connects
with media organization

 Coordinates the marketing

and creative staff
 DIVEBAR, JEBIE Public Relation Officer  reports to the marketing
manager

 responsible for all

communications, public
relations, and public affairs
in an organization.

 runs a team that will work

on setting the right image
for the company's brand
among its audience.

ALLAN Operation Manager  improves performance of the

BANDOQUILLO staff

JHON REY  checks performance or

CABIGAS evaluates the staff and the
outcomes of product

 procures material and

resources and secures
compliance
CAROL CLYDE Production Manager  ensures the products and
REPONTE cleanliness

DIVINE GRACE  ensures that the health and

TOLENTINO, safety regulations are met

 plans and organize

production schedules

7
Packaging

Financy offer their products by set and one by one, for by set they

have plastic food box with the sticker of the their product logo in the center ,

inside the box is a six pieces of different forms of the product and a paper

towel as mat of the and also for one by one they put it simply in a cupcake

cups.

Promotion

The team saw online platforms and radio broadcast as the perfect spot

for promoting the product posting and sharing every product they made and

aired in radio advertisement as the province where this business located has

a lot of radio listeners that are avid traditional sweets buyers, to give an idea

the elders. Also, online promoting for new generation consumers; the

students and millennials and online to reach out to far potential customers.

Positioning
Financy's goal is to make consumers remember and identify their

products easily, the way it is formed and styles, the team assured to be

simple yet unique so that once a consumer sees it anywhere they can

recognize that it is Financy's.

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 Financy Managereal Sweet’s Vicinity Map

Iglesia Ni
Cristo ADA’S
HARDWARE

Financy Sweet’s Store

OMPH CATHOLIC
MARJUNS BAKESHOP
CHURCH

10
Target Market

Financy’s store is located near school area and that it is also prone of

balikbayans. Financy’s target customer are the students, balikbayans and

locals since students are often look for affordable and quick option and

sweets are best help for studies and balikbayans and locals because as what

we have seen their attention are most likely to grabbed by this kind of

businesses.

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 SWOT Analysis
STRENGTHS
 Unique: Because the
product was done with
unique style and unique
process the design ideas
were own innovations of the
team. The store also
provides study space.
 Budget Friendly: We sell
our product with the price
that fits well in the budget
of all buyers.
 Available for all times: Our
store is available any
season.
OPPORTUNITIES
 Different in gaining the
trust of customers: Since,
we are starting our business
gaining our customer’s trust
became our weakness and
hurdle.
 Unknown by people: People
or customers merely draw
attention in our business.
 Recommendations: If the
stores serve right to the
customers and might
recommend us to their
fellow consumer
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WEAKNESSES
 Different in gaining the
trust of customers: Since,
we are starting our business
gaining our customer’s trust
became our weakness and
hurdle.
 Unknown by people: People
or customers merely draw
attention in our business.
 Product’s additives: The
product flavours may not be
advisable for person with
allergies on a certain flavour
THREATS
 Inflation: Increase inflation
may affect the pricing of our
products.
 Does not have permanent
place: The place of the store
is not our officially owned and
threats that the real owner
might get back the place.
 Competitors: A lot of existing
business that almost the
same as ours.