DR. FILEMON C.

AGUILAR MEMORIAL COLLEGE OF LASPIÑAS

Golden Gate Subd., Talon III, Las Piñas City
Tel No. 403-1985, 478-8671, 519-1960

Vision DFCAMCLP shall be recognized as one of the leading locally-funded higher education institutions in the country
providing quality higher education to financially disadvantaged but deserving students.

Mission To achieve our Vision, we will strive to provide:

● quality and relevant education,

● responsive and adaptive to the changing needs of the city, the nation, and the global environment;

● Integrate instruction,

● innovative research,

● community partnership, and

● Produce industry leaders, productive, and value-laden citizens.

Core Values: Our Core Values shall enliven the essence of institution’s identity, clarify principles, philosophy and commitment for
both personal and professional growth and social progress.
Integrity – consistent with what it says and does – in actions, programs, all activities.
Service – government service calls public servants to dedicate themselves to serve promptly, efficiently and with
1
Course Code& Title Revision Date Prepared by: Checked by: Endorsed by: Program Chair/ Dean Recommending Approval: Approved:
Second
MKP4 Semester,
MARKETING 2021 - 2022
RESEARCH JAMAAL T. VILLAPANA, MBA MARK ANTHONY GUSTO LPT, Ph.D LOREROSE S. ALFONSO, MBM RAYMOND B. MAGNO LPT, Ed.D PROF. EUGENIA V. GUERRA LPT
Faculty Supervisor, Quality Assurance, Research and Extension Department Chair Vice President for Academic Affairs College President
 DR. FILEMON C. AGUILAR MEMORIAL COLLEGE OF LASPIÑAS
Golden Gate Subd., Talon III, Las Piñas City
Tel No. 403-1985, 478-8671, 519-1960

utmost courtesy.
Excellence – commitment to excellent service delivery.

Program Educational Objectives

PROGRAM EDUCATIONAL OBJECTIVES Mission Keywords

A B C D E F
After 4 years of graduation from the Bachelor of Science in Business Administration, the
graduates will:
1. Produce / / / / /
knowledgea
ble and
ethical
skilled
professional
s who will
contribute
positively to
the
profession
2
Course Code& Title Revision Date Prepared by: Checked by: Endorsed by: Program Chair/ Dean Recommending Approval: Approved:
Second
MKP4 Semester,
MARKETING 2021 - 2022
RESEARCH JAMAAL T. VILLAPANA, MBA MARK ANTHONY GUSTO LPT, Ph.D LOREROSE S. ALFONSO, MBM RAYMOND B. MAGNO LPT, Ed.D PROF. EUGENIA V. GUERRA LPT
Faculty Supervisor, Quality Assurance, Research and Extension Department Chair Vice President for Academic Affairs College President
 DR. FILEMON C. AGUILAR MEMORIAL COLLEGE OF LASPIÑAS
Golden Gate Subd., Talon III, Las Piñas City
Tel No. 403-1985, 478-8671, 519-1960

and
community
in which
they work
for the rest
of their
lives.

2. Develop and / /
retain a
learning-to-
learn
mindset in
order to
sustain
their
competent
skills later
as
professional
s.

3
Course Code& Title Revision Date Prepared by: Checked by: Endorsed by: Program Chair/ Dean Recommending Approval: Approved:
Second
MKP4 Semester,
MARKETING 2021 - 2022
RESEARCH JAMAAL T. VILLAPANA, MBA MARK ANTHONY GUSTO LPT, Ph.D LOREROSE S. ALFONSO, MBM RAYMOND B. MAGNO LPT, Ed.D PROF. EUGENIA V. GUERRA LPT
Faculty Supervisor, Quality Assurance, Research and Extension Department Chair Vice President for Academic Affairs College President
 DR. FILEMON C. AGUILAR MEMORIAL COLLEGE OF LASPIÑAS
Golden Gate Subd., Talon III, Las Piñas City
Tel No. 403-1985, 478-8671, 519-1960

3. Establish a /
base of
professional
knowledge,
skills,
values,
ethics, and
attitudes
that will
allow them
to continue
to learn and
adapt to
change in
their
careers.

4. Assist / / / / / /
different
stakeholder
s in making
strategic

4
Course Code& Title Revision Date Prepared by: Checked by: Endorsed by: Program Chair/ Dean Recommending Approval: Approved:
Second
MKP4 Semester,
MARKETING 2021 - 2022
RESEARCH JAMAAL T. VILLAPANA, MBA MARK ANTHONY GUSTO LPT, Ph.D LOREROSE S. ALFONSO, MBM RAYMOND B. MAGNO LPT, Ed.D PROF. EUGENIA V. GUERRA LPT
Faculty Supervisor, Quality Assurance, Research and Extension Department Chair Vice President for Academic Affairs College President
 DR. FILEMON C. AGUILAR MEMORIAL COLLEGE OF LASPIÑAS
Golden Gate Subd., Talon III, Las Piñas City
Tel No. 403-1985, 478-8671, 519-1960

and
operational
decisions by
presenting
and
analyzing
financial
data and
knowledge
derived
from
business
transaction
s while
upholding
the core
values of
integrity,
service and
excellence

5. Provide / /

5
Course Code& Title Revision Date Prepared by: Checked by: Endorsed by: Program Chair/ Dean Recommending Approval: Approved:
Second
MKP4 Semester,
MARKETING 2021 - 2022
RESEARCH JAMAAL T. VILLAPANA, MBA MARK ANTHONY GUSTO LPT, Ph.D LOREROSE S. ALFONSO, MBM RAYMOND B. MAGNO LPT, Ed.D PROF. EUGENIA V. GUERRA LPT
Faculty Supervisor, Quality Assurance, Research and Extension Department Chair Vice President for Academic Affairs College President
 DR. FILEMON C. AGUILAR MEMORIAL COLLEGE OF LASPIÑAS
Golden Gate Subd., Talon III, Las Piñas City
Tel No. 403-1985, 478-8671, 519-1960

important
community
support and
outreach by
means of
research
and variety
of extension
programs.

Program Outcomes and their relation to Program Educational Objectives

PROGRAM OUTCOMES Program Educational Objectives

1 2 3 4 5
Upon completion of the Business Administration Program, graduates should have acquired the
knowledge, skills, competencies and attitude necessary to perform the following:
a. Articulate and discuss the latest developments in the specific field of practice; / / / / /

b. Effectively communicate orally and in writing using both English and Filipino; / / / / /

c. Work effectively and independently in multi-disciplinary and multi-cultural teams; / / / / /

6
Course Code& Title Revision Date Prepared by: Checked by: Endorsed by: Program Chair/ Dean Recommending Approval: Approved:
Second
MKP4 Semester,
MARKETING 2021 - 2022
RESEARCH JAMAAL T. VILLAPANA, MBA MARK ANTHONY GUSTO LPT, Ph.D LOREROSE S. ALFONSO, MBM RAYMOND B. MAGNO LPT, Ed.D PROF. EUGENIA V. GUERRA LPT
Faculty Supervisor, Quality Assurance, Research and Extension Department Chair Vice President for Academic Affairs College President
 DR. FILEMON C. AGUILAR MEMORIAL COLLEGE OF LASPIÑAS
Golden Gate Subd., Talon III, Las Piñas City
Tel No. 403-1985, 478-8671, 519-1960

d. Act in recognition of professional, social, and ethical responsibility; / / / / /

e. Preserve and promote “Filipino historical and cultural heritage”; /

f. Describe the basic functions of management such as planning, organizing, leading, and / / / /
controlling;
/

g. Identify and describe the basic concepts that underline each of the functional areas of / / / / /
business and employ these concepts in various business situations;
h. Select the proper decision-making tools to critically, analytically and creatively solve problems / / / / /
and drive results;
i. Express clearly and communicate technology (ICT) skills as required by the business / / / /
environment;
j. Work effectively with other stakeholders and manage conflict in the workplace; / / /

k. Organize and lead groups to plan and implement business related activities; / / /

l. Demonstrate corporate citizenship and social responsibility; / / /

m. Exercise high personal moral and ethical standards / / /

n. Analyze the business environment for strategic direction. / / / /

7
Course Code& Title Revision Date Prepared by: Checked by: Endorsed by: Program Chair/ Dean Recommending Approval: Approved:
Second
MKP4 Semester,
MARKETING 2021 - 2022
RESEARCH JAMAAL T. VILLAPANA, MBA MARK ANTHONY GUSTO LPT, Ph.D LOREROSE S. ALFONSO, MBM RAYMOND B. MAGNO LPT, Ed.D PROF. EUGENIA V. GUERRA LPT
Faculty Supervisor, Quality Assurance, Research and Extension Department Chair Vice President for Academic Affairs College President
 DR. FILEMON C. AGUILAR MEMORIAL COLLEGE OF LASPIÑAS
Golden Gate Subd., Talon III, Las Piñas City
Tel No. 403-1985, 478-8671, 519-1960

o. Prepare operational plans. / / / /

p. Innovate business ideas on emerging industry. / / / /

q. Manage a strategic business unit for economic sustainability. / / /

r. Conduct business research. / / / / /

s. Participate in any types of employment development activities, and public discourses / / / / /

particularly in response to the needs of the community ones serves.

8
Course Code& Title Revision Date Prepared by: Checked by: Endorsed by: Program Chair/ Dean Recommending Approval: Approved:
Second
MKP4 Semester,
MARKETING 2021 - 2022
RESEARCH JAMAAL T. VILLAPANA, MBA MARK ANTHONY GUSTO LPT, Ph.D LOREROSE S. ALFONSO, MBM RAYMOND B. MAGNO LPT, Ed.D PROF. EUGENIA V. GUERRA LPT
Faculty Supervisor, Quality Assurance, Research and Extension Department Chair Vice President for Academic Affairs College President
 DR. FILEMON C. AGUILAR MEMORIAL COLLEGE OF LASPIÑAS
Golden Gate Subd., Talon III, Las Piñas City
Tel No. 403-1985, 478-8671, 519-1960

COURSE SYLLABUS

Course Code: MKTP4

Course Title: MARKETING RESEARCH

Course Credit: 3

Total Hours: 54

Prerequisite(S): N/A

Course Description: The course will introduce to students the basic principles governing the preparation of Marketing Research
study, scientific investigation and the actual preparation of an actual research study. This course provides hands-on exposure
to warm bodies for research to better understand and appreciate the theory and practice underlying business research writing.

9
Course Code& Title Revision Date Prepared by: Checked by: Endorsed by: Program Chair/ Dean Recommending Approval: Approved:
Second
MKP4 Semester,
MARKETING 2021 - 2022
RESEARCH JAMAAL T. VILLAPANA, MBA MARK ANTHONY GUSTO LPT, Ph.D LOREROSE S. ALFONSO, MBM RAYMOND B. MAGNO LPT, Ed.D PROF. EUGENIA V. GUERRA LPT
Faculty Supervisor, Quality Assurance, Research and Extension Department Chair Vice President for Academic Affairs College President
 DR. FILEMON C. AGUILAR MEMORIAL COLLEGE OF LASPIÑAS
Golden Gate Subd., Talon III, Las Piñas City
Tel No. 403-1985, 478-8671, 519-1960

Course Objectives and their relation to Program Outcome

COURSE OBJECTIVES Program Outcomes

At the end of the semester, the following learning objectives a b c d e f g h i j k l m n o p q r s
will be attained:
1. Comprehend the principles and practices underlying / / / / / / / /
marketing research writing
2. Demonstrate knowledge of the basic aspects of planning / / / / / / / / / / / / /
execution, evaluation and application of research in the broad
field of marketing.
3. Apply appropriate research methodologies and techniques / / / / / / / / / / / / /
to actual projects and in studying the various issues and
problems in the marketing field.
4. Foster the value of making a research paper that is related / / / / / / / / / / / / /
to the marketing field.

10
Course Code& Title Revision Date Prepared by: Checked by: Endorsed by: Program Chair/ Dean Recommending Approval: Approved:
Second
MKP4 Semester,
MARKETING 2021 - 2022
RESEARCH JAMAAL T. VILLAPANA, MBA MARK ANTHONY GUSTO LPT, Ph.D LOREROSE S. ALFONSO, MBM RAYMOND B. MAGNO LPT, Ed.D PROF. EUGENIA V. GUERRA LPT
Faculty Supervisor, Quality Assurance, Research and Extension Department Chair Vice President for Academic Affairs College President
 DR. FILEMON C. AGUILAR MEMORIAL COLLEGE OF LASPIÑAS
Golden Gate Subd., Talon III, Las Piñas City
Tel No. 403-1985, 478-8671, 519-1960

5. Conduct analysis and evaluation of presented data related / / / / / / / / / / / / / / /

to the marketing field.
6. Analyze various situations and apply the concept of / / / / / / / / / /
marketing research.
7. Examine shared concerns that make up the good life in / / / / / / / / / / / / / / / / / /
order to come up with innovative and creative solutions to
problem in the field of marketing.
8. Present confidently a research output related to the / / / / / / / / / / / / / / / / / /
marketing field to a group of panelists.

Course Learning Outcomes in Relation to the Course Objectives/ Program Outcomes

Course Learning Outcomes Course Objectives Program Outcomes

At the end of the semester, the students should be able 1 2 3 4 5 6 7 8 a b c d e f g h i j k l mn o p q r s

to:
1. Describe the core concept of marketing and the / / / / / / / / / / / / /
importance of marketing research.
11
Course Code& Title Revision Date Prepared by: Checked by: Endorsed by: Program Chair/ Dean Recommending Approval: Approved:
Second
MKP4 Semester,
MARKETING 2021 - 2022
RESEARCH JAMAAL T. VILLAPANA, MBA MARK ANTHONY GUSTO LPT, Ph.D LOREROSE S. ALFONSO, MBM RAYMOND B. MAGNO LPT, Ed.D PROF. EUGENIA V. GUERRA LPT
Faculty Supervisor, Quality Assurance, Research and Extension Department Chair Vice President for Academic Affairs College President
 DR. FILEMON C. AGUILAR MEMORIAL COLLEGE OF LASPIÑAS
Golden Gate Subd., Talon III, Las Piñas City
Tel No. 403-1985, 478-8671, 519-1960

2. Be involved in research review, critique and design / / / / / / / / / / / / / / / / / /

Understand different political and legal aspect of
international marketing.
Understand different political and legal aspect of
international marketing.
3. Understand how to source and collect data for / / / / / / / / / / / / / / / / / / /
research
4. Identify methods that can be used properly / / / / / / / / / / / / / / / / / / / / / / / / / /
depending on research topic
5. Expand their understanding on analyzing and / / / / / / / / / / / / / / / /
presenting data
6. Develop a scholarly marketing research prototype / / / / / / / / / / / / / / / / / / / / / / / / / / /

Course Content
Week Objectives Topics Instructional Delivery Mode Assessment Outcomes
Asynchronous Synchronous (Evaluation Tool)

12
Course Code& Title Revision Date Prepared by: Checked by: Endorsed by: Program Chair/ Dean Recommending Approval: Approved:
Second
MKP4 Semester,
MARKETING 2021 - 2022
RESEARCH JAMAAL T. VILLAPANA, MBA MARK ANTHONY GUSTO LPT, Ph.D LOREROSE S. ALFONSO, MBM RAYMOND B. MAGNO LPT, Ed.D PROF. EUGENIA V. GUERRA LPT
Faculty Supervisor, Quality Assurance, Research and Extension Department Chair Vice President for Academic Affairs College President
 DR. FILEMON C. AGUILAR MEMORIAL COLLEGE OF LASPIÑAS
Golden Gate Subd., Talon III, Las Piñas City
Tel No. 403-1985, 478-8671, 519-1960

• Discuss the Class Orientation Develop Discussion of class Demonstrate responsibility

● Class participation
classroom rules and a. Rules and regulation personal goals rules and in accordance to the core
regulations. inside the classroom/ in relation to regulations, course ● Graded recitation values of the institution –
• Interpret the virtual classroom core values in syllabus, and Integrity, Service, and
1
contents of course syllabus. b. Contents of course order to introduction to the Excellence
• Explain the syllabus achieve high subject.
fundamentals of marketing. c. Introduction to the rating for the
course subject.
• Obtain knowledge of The nature and Shared file Identify and discuss
● Active participation
the meaning, Characteristics of Research Title Proposal presentation and information on what
characteristics and - Research for Marketing discussion and recitation particular research output
importance of research. - Characteristics of Research were introduced in the
• Present information research marketing field.
2
on what particular research - Importance of
output were introduced in research
the marketing field. Types of research
• Identify and describe
the types of research.
• Acquire knowledge of The Research Process and Group Activity Active learning thru Able obtain knowledge of
● Quiz about
the stages of research. Problem Formulation class discussion and the research process and
• Obtain knowledge of - Research process Activity to be recitation research process. the factors to consider in
the research process and - Formulating research submitted via choosing a research
the factors to consider in problems google problem.
3-4
choosing a research Stating the research classroom
problem. problems
• Discuss the steps in
formulating research
problems.
13
Course Code& Title Revision Date Prepared by: Checked by: Endorsed by: Program Chair/ Dean Recommending Approval: Approved:
Second
MKP4 Semester,
MARKETING 2021 - 2022
RESEARCH JAMAAL T. VILLAPANA, MBA MARK ANTHONY GUSTO LPT, Ph.D LOREROSE S. ALFONSO, MBM RAYMOND B. MAGNO LPT, Ed.D PROF. EUGENIA V. GUERRA LPT
Faculty Supervisor, Quality Assurance, Research and Extension Department Chair Vice President for Academic Affairs College President
 DR. FILEMON C. AGUILAR MEMORIAL COLLEGE OF LASPIÑAS
Golden Gate Subd., Talon III, Las Piñas City
Tel No. 403-1985, 478-8671, 519-1960

Chapter 1: The Problem and Shared file Active participation The students would know
Its Background presentation and and recitation the structural content of a
• Analyze a research - The Structural Group Activity discussion research.
work. contents of the
• Explain the research format Activity to be
5-6
structural content of a - Chapter 1 outline submitted via
research. Conceptual/theoretical google
• Acquire knowledge framework classroom
on how to start a research
paper.
• Present related Chapter 2: Review of Active learning thru The students would know
● Quiz pertaining to
literature and studies on Related Literature and class discussion and the different classification
the approved research Studies recitation review of related of literature and studies
problem. - Classification of literature and
• Explain the different Group Activity studies.
literature and
classification of literature studies
and studies Activity to be Group proposal
7 - Types of reviews
• Identify types of submitted via
- Sources of related
reviews and sources of google
literature and
related literature and classroom
studies
studies. - Justification of the
study

8 • Develop sense of Group Activity Active learning thru Integrate and application
●
responsibility in Consultation Week class discussion and of knowledge developing
accomplishing required - Presentation of Activity to be recitation Group work draft research chapter’s 1 and
output chapter 1 submitted via 2.
- Presentation of google
14
Course Code& Title Revision Date Prepared by: Checked by: Endorsed by: Program Chair/ Dean Recommending Approval: Approved:
Second
MKP4 Semester,
MARKETING 2021 - 2022
RESEARCH JAMAAL T. VILLAPANA, MBA MARK ANTHONY GUSTO LPT, Ph.D LOREROSE S. ALFONSO, MBM RAYMOND B. MAGNO LPT, Ed.D PROF. EUGENIA V. GUERRA LPT
Faculty Supervisor, Quality Assurance, Research and Extension Department Chair Vice President for Academic Affairs College President
 DR. FILEMON C. AGUILAR MEMORIAL COLLEGE OF LASPIÑAS
Golden Gate Subd., Talon III, Las Piñas City
Tel No. 403-1985, 478-8671, 519-1960

chapter 2 classroom
9 MIDTERM EXAMINATION
• Utilize appropriate Chapter 3: Research Group Activity Shared file Adopt the research
● Active participation
research methodology in Methodology presentation and methodology in the
the approved research - Categories of Activity to be discussion and recitation approved research problem
problem research design submitted via ●
• Apply statistical - Sampling google
10
treatment of data through - Instrumentation classroom ● Group work draft
given situations - Statistical treatment
• Develop a research of data
design for own research
study
• Develop sense of Consultation Week Group Activity Shared file Integrate and application
responsibility in - Presentation of presentation and of knowledge developing
● Group work draft
accomplishing required Data for Chapter 3 Activity to be discussion research chapter 3
11
output submitted via
google
classroom
• Enumerate and Data Gathering Procedure Group Activity Shared file Able to understand and
● Active participation
explain the different ways of - The data gathering presentation and apply the different ways of
collecting research data procedure Activity to be discussion and recitation collecting research data
• Suggest a method of - Methods of collecting submitted via ●
gathering data to be data google
12
employed in their own - Questionnaire classroom ● Group work draft
study Ethical consideration
• Develop a concerning research
questionnaire, survey form, participants
and interview outline.
15
Course Code& Title Revision Date Prepared by: Checked by: Endorsed by: Program Chair/ Dean Recommending Approval: Approved:
Second
MKP4 Semester,
MARKETING 2021 - 2022
RESEARCH JAMAAL T. VILLAPANA, MBA MARK ANTHONY GUSTO LPT, Ph.D LOREROSE S. ALFONSO, MBM RAYMOND B. MAGNO LPT, Ed.D PROF. EUGENIA V. GUERRA LPT
Faculty Supervisor, Quality Assurance, Research and Extension Department Chair Vice President for Academic Affairs College President
 DR. FILEMON C. AGUILAR MEMORIAL COLLEGE OF LASPIÑAS
Golden Gate Subd., Talon III, Las Piñas City
Tel No. 403-1985, 478-8671, 519-1960

• Develop sense of Consultation Week Group Activity Shared file Integrate and application
responsibility in - Checking of presentation and of knowledge developing
● Group work draft
accomplishing required questionnaire and other Activity to be discussion research chapter 3
13
output materials submitted via
google
classroom
• Analyze, classify, Chapter 4 and 5 Group Activity Shared file Able to analyze, classify,
● Active participation
arrange and interpret data - Analysis, presentation and arrange, interpret data
collected presentation and Activity to be discussion and recitation collected, and present
• Present data and interpretation of data submitted via ● research outcome.
identify ways of presenting - Summary, google
it conclusion and classroom ● Group work draft
• Discuss the recommendation
14
implication, interference,
and interpretation of data
• Discuss and explain
the summary of findings,
make appropriate
conclusions, and provide
recommendations.
• Develop sense of Consultation Week Group Activity Shared file Integrate and application
● Active participation
responsibility in - Checking of presentation and of knowledge developing
accomplishing required Chapter 4 & 5 Activity to be discussion and recitation research chapter’s 4 and
15-16 output. submitted via 5.
●
google
classroom ● Group work draft
17 • Submission of Submission of Final Term Group Activity Shared file Demonstrate presentation
● Online discussion
Marketing Research Paper paper presentation skills in the field of
16
Course Code& Title Revision Date Prepared by: Checked by: Endorsed by: Program Chair/ Dean Recommending Approval: Approved:
Second
MKP4 Semester,
MARKETING 2021 - 2022
RESEARCH JAMAAL T. VILLAPANA, MBA MARK ANTHONY GUSTO LPT, Ph.D LOREROSE S. ALFONSO, MBM RAYMOND B. MAGNO LPT, Ed.D PROF. EUGENIA V. GUERRA LPT
Faculty Supervisor, Quality Assurance, Research and Extension Department Chair Vice President for Academic Affairs College President
 DR. FILEMON C. AGUILAR MEMORIAL COLLEGE OF LASPIÑAS
Golden Gate Subd., Talon III, Las Piñas City
Tel No. 403-1985, 478-8671, 519-1960

and the video recorded Activity to be pertaining to marketing.

presentation as Final Exam submitted via submitted output.
google
classroom
18 FINAL EXAMINATION

REFERENCES (APA Style) : Marketing Research 8th edition. (©2017). Alvin C. Burns, Ann Veeck, & Ronald F. Bush,
Pearson Education, Inc.

• Business Research Methods. 12th Edition (2013). Donald R. Cooper & Pamela S. Schindler, McGraw Hill.
• Marketing Research. Eduardo L. Roberto. Manila: LifeCycle Press, 2002.

COURSE GRADING POLICY :

Grade = (Midterm Grade 40%) + (Final Term Grade 60%)
Term Grade
Major Exams: Mid-term and Final Exams: 40%
Class Participation 60%
Quizzes
Recitation
Performance Task
For class participation, please refer to your department’s policy.

PROFESSIONAL CONDUCT :

17
Course Code& Title Revision Date Prepared by: Checked by: Endorsed by: Program Chair/ Dean Recommending Approval: Approved:
Second
MKP4 Semester,
MARKETING 2021 - 2022
RESEARCH JAMAAL T. VILLAPANA, MBA MARK ANTHONY GUSTO LPT, Ph.D LOREROSE S. ALFONSO, MBM RAYMOND B. MAGNO LPT, Ed.D PROF. EUGENIA V. GUERRA LPT
Faculty Supervisor, Quality Assurance, Research and Extension Department Chair Vice President for Academic Affairs College President
 DR. FILEMON C. AGUILAR MEMORIAL COLLEGE OF LASPIÑAS
Golden Gate Subd., Talon III, Las Piñas City
Tel No. 403-1985, 478-8671, 519-1960

The professor has the responsibility for creating in his or her virtual classroom a climate that encourages the student to learn. The professor
should exemplify high standards on their professional ethics according to institutional core values.
The professor welcomes questions, clarifications and other concerns related to the course. If there are concerns about grades, the students can
directly ask the professor. All students enrolled at DFCAMCLP will follow the tenets of common decency and acceptable behavior conducive to a
positive learning environment.

ACADEMIC INTEGRITY :
Academic integrity is the pursuit of scholarly activity free from fraud and deception and is an educational objective of this institution. Academic
dishonesty includes, but is not limited to, cheating, plagiarizing, fabricating of information or citation, facilitating acts of academic dishonesty
by others, having unauthorized possession of examinations, submitting work of another person or work previously used without informing the
instructor, or tampering with the academic work of other students.

I fully understand my duties and responsibilities as an enrolled student in this course.

________________________ __________________________
Course Professor Name of Student

18
Course Code& Title Revision Date Prepared by: Checked by: Endorsed by: Program Chair/ Dean Recommending Approval: Approved:
Second
MKP4 Semester,
MARKETING 2021 - 2022
RESEARCH JAMAAL T. VILLAPANA, MBA MARK ANTHONY GUSTO LPT, Ph.D LOREROSE S. ALFONSO, MBM RAYMOND B. MAGNO LPT, Ed.D PROF. EUGENIA V. GUERRA LPT
Faculty Supervisor, Quality Assurance, Research and Extension Department Chair Vice President for Academic Affairs College President