CURRICULUM VITAE

Family name: RUIZ GUTIÉRREZ

First name: Valeria
Date/Place of birth: 25 Jan. 1991 / Cochabamba, Bolivia
Place of residence: Cochabamba, Bolivia
Nationalities: Bolivian
Contact details: val3.rg@gmail.com
Education:
Institution / Date Degree(s) or Diploma(s) obtained
Universidad Mayor de San Simón (2022) Higher Education Teaching Certificate
Universidad Privada Boliviana (2009- 2013) Bachelor's Degree in Graphic Design

Present position: Graphic designer

Key qualifications:
●
● More than 15 years of working experience planning and executing communication and marketing plans in multicultural
environments.
● More than 7 years of working experience in the field of international cooperation and development.
● More than 500 hours as a facilitator of communication and marketing workshops. Lecturer at Universidad Privada de
Bolivia.
● Senior expertise in digital communication and business strategy.
● Solid experience working with Intergovernmental organizations and NGOs in the field (Africa, Asia, Europe and the
Americas) on communication, visibility and brand positioning.
● Broad experience managing multiple dissemination and positioning techniques. I.e. Recurrent real-time coverage via press
releases, blogs, social media, etc, content production and curation, website optimisation, human-interest stories,
multimedia branded content, etc.

Language competence (UN Language Framework: Level I Foundational, Level II Intermediate, Level III Advanced, Level IV Expert )
Language Reading Speaking Writing
Spanish (mother tongue) Level IV Level IV Level IV
English Level IV Level III Level III

International working experience:

Country Date from - Date to
Bolivia 2012 - Present
Equador November 2020 – May 2021, June 2021 – December 2022, February 2022 -
Present
Germany September 2021 - April 2022, November – December 2022, February 2022
- Present
Spain 2017 – September 2019, 2020 - Present

Professional experience:

- Hivos casos de estudio

- Hivos programa TOA
- Colmena DW
- Puentes de comunicación I y III
- Connaxis
- Jalasoft
- Un cuarto Propio

Date Location Company / Project Position / Rol Description

Dec 2019 Based in Connaxis Communication Development, execution and optimisation of marketing and
- Present Bolivia References: Mr Consultant communication plans.
 Creation, supervision and implementation of holistic digital
Peter Van Griensven.
strategies.
Connaxis Managing
Content production and content curation focused on social
Director.
networks.
peter.van.grinsven@
Design and development of workshops and trainings.
connaxis.com
Analytics, results measurement and reporting.

Based in RIVER-EU project

Conceptualisation, design and implementation of the
Spain. funded by the
communication plan for community mobilization.
Fieldwork in European Union’s
Project management for the implementation of the
Greece, Horizon 2020
communication plan in underserved communities in the target
Poland, research and
countries: Refugees in Greece, Turkish and Moroccan females
Slovakia, innovation
Apr 2021 in the Netherlands, Ukrainian minority in Poland and Roma
The programme under Communication
– Apr community in Slovakia.
Netherlands grant agreement No. Consultant
2026 Creation of communication campaigns and its dissemination to
964353.
increase vaccine uptake in these communities.
References: Ms
Analytics, monitoring, measurement of results and optimisation
Danielle Jansen.
of digital advertising campaigns, website and social media
Project coordinator.
Organization and coordination of workshops to define
d.e.m.c.jansen@umc
community mobilization strategies and action plans.
g.nl

Based in PRESCRIP-TEC Conceptualisation, design and implementation of the

Spain. project funded by communication plan for community mobilization and for
Fieldwork in the European dissemination and exploitation of results.
Bangladesh, Union’s Horizon Project management for the execution of the communication
India, 2020 research and plan in the target countries: Bangladesh, India, Slovakia and
Feb 2021 Slovakia and innovation Uganda.
Communication
– Jan Uganda. programme under Definition of goals, strategies and key performance indicators.
Consultant
2024 grant agreement No. Supervision and optimization of the action plan.
964270. Management of multiple dissemination and positioning
References: Mr Jaap techniques. (Recurrent real-time coverage via press releases,
Koot Project blogs, social media, etc, content production and curation,
coordinator. website optimisation, human-interest stories, multimedia
j.a.r.koot@umcg.nl branded content, etc.)

Based in GFA Consulting

Spain. Group. Website optimization for strengthening the communication
Fieldwork in References: Ms. capacity of the Public Health Center of the Ministry of Health of
Senior Ukraine (UPHC).
Ukraine Mariia Shenenko,
Aug International Based in Barcelona, Spain. Fieldwork in Ukraine.
Project
2022 - Non-Key Expert Assistance to the UPHC in revision and update of their website.
Communications &
Oct 2022 in Information architecture.
Administrative
Communication User experience (UX) and Search Engine Optimisation (SEO)
Manager
Mariia.Shenenko@gf
a-group.de

Design of the marketing plan for the tourism promotion of the

Based in
Jesuit Missions in Argentina, Bolivia, Brazil, Paraguay and
Spain. Inter-American
Uruguay.
Fieldwork in Development Bank
Analytical diagnosis to identify target markets
Jan 2020 Argentina, (IDB). Digital
Goal setting, definition of action lines and implementation plan.
- Jan Bolivia, References: Ms. Marketing
Search Engine Optimisation (SEO) and user experience (UX) for
2021 Brazil, Adela Mora, project Consultant
the development of the website.
Paraguay manager:
Analytics, monitoring, measurement of results and optimisation
and adelamm@iadb.org
of digital advertising campaigns, website and social media.
Uruguay
Trainings in digital marketing and social media optimization.

March Based in Hivos Graphic designer Conceptualisation, design and production of communicational
2017 – Bolivia material for digital and printed media.
May References: Ms.
2018 Consuelo Mora.
Communications
manager for Hivos in
Latin America and
 the Caribbean
cmora@hivos.org,

Delivered workshop together with the communication officers

Connaxis client: of UNFPA that led to the development of the communication
United Nations strategy plan.
Population Fund Implementation of the plan through concrete actions in social
April
References: Ms. media and digital advertising campaigns.
2016 - Marketing and
Daniela Villarpando. Monitorisation and optimisation of the communication
Septemb Bolivia Communication
Project Manager at campaigns according to the response of the target audience.
er 2016 Consultant
UNFPA Bolivia Providing support to their Community Managers to ensure that
villarpando@unfpa.o all the interactions with users follow the guidelines of the
rg communication plan.
Training in digital communication strategies for the UNFPA
communication team in Bolivia.

Universidad Privada
Boliviana
References: Dr. Postgraduate courses in marketing and communications:
January
Martin Arandia.
2014
Bolivia Director of the Lecturer ● Brand positioning
Decemb
marketing and ● Digital Marketing
er 2015
communication area ● Intercultural Communication
arandia_martin@hot
mail.com

Development, execution and optimization of marketing and

communication plans.
October
Marketing and Creation, supervision and implementation of holistic digital
2013 Bolivia, Perú
Glocaliza Communication strategies.
Decemb & Argentina
Consultant Management and optimization of digital advertising campaigns.
er 2014
Content generation and social media management.
Conversion rate optimization on websites.

Minerex
Responsibility areas:
January References: Sr.
● Conceptualizing the marketing and brand strategy.
2012 Daviz Paz. Marketing
Bolivia ● Implementing and controlling the marketing plan.
Septemb Former CEO Manager
● Meeting annual sales goals.
er 2013 david.paz@incerpaz.
● Analysis and development of new markets.
com

Definition of on-line communications strategy.

Universidad Europea Responsible for the corporate website.
References: Ms. Corporate identity, brand engagement in Social Media and e-
October Estibaliz Barranco reputation.
Digital On-line media planning: Display Campaign, Search Engine
2008 Vice-President
Spain communications Marketing, Social Media Marketing.
October Marketing and
specialist Search Engine Optimisation.
2011 Communications.
estibaliz.barranco@ Web metrics and web analytics.
uem.es Workflow processes creation

European Project management for the promotion of R&D within the

Commission European Union.
March Publications Office Blue Book
Social Media Optimisation.
2008 - Luxembourg CORDIS Unit Trainee in
HCI (Human Computer Interaction).
July 2008 Communications
International Search Engine Optimisation.
Corporate image in CORDIS website and Research*eu magazine

January France Groupe PSA After-sales Commercial Technician After-sale service

2007 service assistant Administration, negotiation and resolution of complaints.
Decemb Development of marketing and communication strategies to
er 2007 keep customer loyalty.
Email marketing.
 Database management.

Volunteer
Decemb Organization of courses and workshops for children and
teacher of
er 2005 European Voluntary teenagers (from 8 to 18 ) in social residences in Marseille.
France Internet and
Decemb Service Action 2, Youth Programme: European Voluntary Service
new
er 2006 (European Commission).
technologies

Other relevant skills:

● Intercultural project management abilities acquired working with international organizations (Especially the United Nations
and the European Commission).
● Broad experience in strategic analysis, goals setting, design of communication strategies and implementation of roadmaps.
● Excellent computer skills for editing communication materials:
○ Graphic design (Adobe Creative Suite)
■ Graphic Design course of 480 hours at IFES (Madrid, Spain)
○ Web design (WordPress)
■ Web Design course of 175 hours at CTI Formation (Lyon, France)
○ Professional competence in Microsoft Office (Word, Excel, Power Point, Outlook…) and Google Drive
● Specific training in international cooperation in Latin America HORIZONTES PARA UNA REFORMULACIÓN DE LA
COOPERACIÓN EN AMÉRICA LATINA. La Casa Encendida (Oct. 2019).
● Traditional and digital illustration.
● Skilled in conceptualization processes and creativity techniques.