Executive Summary

The Gaming Ground Station is a premium internet café within the city that offers
a high-end computer unit with a competitive price that comprehends the services and
customers satisfaction. Then also by giving customers benefits that they can avail if
they are able to qualify to the requirements.

The gaming ground station provides an exclusive shower and locker room to
provide a high-quality hygienic service with a variety of gaming services. The gaming
ground outstands other high end premium internet shop in Davao’s vicinity by giving
them a free access of shower and locker room once they have registered their accounts
in gaming ground station.

The business plan mandates after six years that we will be the outstanding
internet café within Davao city and plans to expand our branches in major cities in
Mindanao specifically Cagayan, Gensan and Cotabato City. These said branches will be
starting to be constructed once we have reached the target year.

One of the co-founders of the Gaming Ground Station which is Mr. Graham
Alexis V. Cosain is highly qualified to choose the latest and budget friendly (connections
from distributors) computer specs. Phillip Justin Delos Reyes to be our very own
financial consultant and bookkeeping leader. For Mr. Jecho Palicte and Mr. Billy
Jimenez are the main investors of the business-.

For our business to be able to achieve we do have to invest a huge amount of

capital that expectedly cost for at least 8 million pesos this includes the permits and
licenses, appliances, building rental fee and renovation, the computer units itself, and
other accessories. This amount of capital ensures us too able to attain our plan to build
the business and be the standard of premium internet shop in Mindanao. This will
separate us from other internet shop in the city and Mindanao.

We really want to be the dominant internet shop in Mindanao that is why the
business was created and will be established in the future. We want to bring premium
internet gaming experience from different international such as in South Korea, Japan,
China, and Vietnam. Then also from local such as in metro manila where most of the
famous premium internet shop are situated such as the High Grounds Café by TNC.

Vision:

Gaming Ground Station aims to attain dominance over other computer shops
and become a well-known establishment of e-sports friendly community not just in
Davao City but also in Mindanao region after six years.

Mission:

1. To provide a better gaming experience and quality of life to customers.

2. To develop a healthy environment by giving an affordable price, easy
accessibility as well as unique strategies.
3. To promote equal diversity (avoid racism) (gender inequality) and friendly
accommodation for all customers.
4. To provide an exclusivity experiences and services that can only be mumbled
within GGS premises.
5. To establish our eSports organization by inquiring and conducting sponsored
tournaments during holidays and special occasions in the city.

Company History

In today's time, the people of this generation are very reliant in the usage of
technology such as computers for their work, leisure time, communications as well as
other activities that can be performed with the use of computers. The founders of this
business through their analysis in the effectiveness and self-sufficiency of various
businesses, they concluded that the business of running a premium internet cafe can be
financially productive in generating income and is also sustainable due to the
affordability of maintenance and repairs of the units, another thing is that the
uniqueness of this business will also contribute to the affordability of the expenses
because we have visualize that the demands of this business would be high.
The founders of this business also came up with this idea because the founders
themselves are also gamers and they have experienced the struggle of fellow gamers
when Playing on a low-end computer unit, and the fact that most are unable to afford in
purchasing the high-end models of computers or even just the previous models where
their digital activities can be ensured to run smoothly. The existence of a premium
internet cafe with facilities that additionally provides the use of lockers for their
customers and a bathroom (with showers) for the die-hard and too busy customers so
that they can refresh themselves and prolong their stay and use of the internet station
without the need of going to their homes.

Business Profile

The Gaming Ground Station is in Emilio Jacinto Street, Roxas Avenue, Davao
City where the business district located and major schools in the city surrounded it
where the students is one of our business target customers. The business primary
operation is a premium internet/computer shop that provides another type of gaming
experience within the metro. By offering high end experience, uniqueness, and a non-
stop service for all customers. The customers will feel the GGS as their second home to
have some time to relax and fun by their own or along with their friends to play with. The
GGS customers will feel that they really spent their time and that it was worth it for their
money. The scope of our business is not only about providing a gaming establishment
for the customers but also to be participative in major esports event in Davao city so
that we will be able to promote esports scene locally and to showcase the skills of
Mindanao people.
Industry Profile

Cyber Café, also known as Internet Café, is a well-known and successful entertainment
industry in the world market. It is a location where customers can connect to the Internet
through Personal computers. People in some nations, particularly those in Africa, regard
Internet Cafés as a place to work, email, and search for information on the Internet.
However, Some people typically see internet cafés as an entertainment sector, with
people playing online games there.

Source: https://www.statista.com/statistics/490522/global-esports-market-revenue/

Discuss processes sa global down to domestic

BUSINESS STRATEGY

The gaming ground station (GGS) offers an exclusive experience of gaming in an

affordable and competitive price. GGS doesn’t only offer exclusive experiences but
other benefits if you are a premium subscriber in our services and establishments. One
of the exclusive advantages that we have is to have your own locker rooms with free
padlock and to have an exclusive access in our private comfort room that has a shower
and much larger space to offer comfortability and privacy on top of that these
advantages could be gained by accessing our monthly premium offer which costs 150
PHP that also gives an additional exclusive 5% discount in every top up that a premium
customer pays.

Normal hour rate (60 PHP Hour rate for premium memberships (5% discount)
per hour) for non-
premium
240 PHP 228 PHP
600 PHP 570 PHP
1200 PHP 1140 PHP
2400 PHP 2280 PHP

Goals:

The definite goal of the Gaming Ground Station is to provide home and being a
dominant premium high end internet café in Davao city as well as in the Mindanao
region, moreover one of the primary actions that we must focus is by acquiring the latest
specs of the computer units in a friendly and discounted price. In order to maintain our
dominance in gaming community Gaming Ground Station organization and family will
continue to research and adapt the changing gaming community and needs of our
beloved customers, on top of that in order to increase and maintain sales and income
revenues, in every weekend we will have a special offering depends on the varying
weather and to conduct monthly feedback from our customers. Monthly tournaments
every starting of the first week are also being conducted in the most played game in
Gaming Ground Station on the previous month with a free entrance team fee.

Strategy

To attain the definite goal the first action that we will implement is to create our
social media information and accounts specifically in Facebook platform and Tiktoks.
These said pages are being boosted by the facebook and tiktok community in a
specified amount of money. Davao city is one of the widest and well-known gaming
community in the Philippines, some of the well-known influential persons in Davao City
is Japoy Ferrer also known as YOPAJ in Dota 2 who is currently playing for BOOM E
SPORTS and we are considering to have a collaboration and partnership with him to
boost the publicity image and expecting to have an increasing sale with his outstanding
reputation and image in Davao gaming community. We will look for suppliers for our
computer to be able have sufficient spare parts for our computer units for monthly
maintenance and we’ll hire employees that have enough background that is related to
the position will be given to them so that we have a capable employee to cater
immediately to any troubleshoot that the customers may encounter. By reading and
accepting feedbacks from our customers so that we can improved our service.
References:

https://www.businesswire.com/news/home/20110325005234/en/Research-and-Markets-
InternetCyber-Cafes-in-Asia

https://theculturetrip.com/asia/vietnam/articles/best-gaming-cafes-ho-chi-minh-city-
vietnam?
fbclid=IwAR2mSF38okuPxPDl0VFnO63Ci18N3WxjalL8TAWIU9Cstg28IDk6Rus3wio

https://www.tsunagujapan.com/there-when-you-need-them-how-to-use-japanese-
internet-cafes/?
fbclid=IwAR07XwuR20kGtjn6LxCplV8v1TAlaOSwXSCOsugU_H4jZu3bTEiuux9jXKw

https://thesoulofseoul.net/korean-pc-bang/?
fbclid=IwAR1p9phbhWGml7zDdhhcZHDMk_XJFWlC74J5dhva6Ve06vZuKGXR5jdKEH
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