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 Fast Track Video Game Lounge

Business Plan

2022

Executive Summary

Fast Track Video Game Lounge shall be a well-equipped video game center that will be located
in one of the busiest streets in Kwa Vonza town. I have been able to secure a standard facility in
a central location. I am equipped to service the whole of the community as well as visitors and
tourists.
Fast Track Video Game Lounge is going to become the number one destination for gamers in the
whole of Kwa Vonza town. I am well equipped to operate a licensed video game lounge with a
wide range of video games from top flight video games companies like Microsoft Corporation,
GameStop Corp., Sony Corporation and Electronic Arts Inc.
I conducted a thorough market research and I came to the conclusion that Kwa Vonza is the right
place to start my video game lounge. Our client’s best interest would always come first, and
everything I do will be guided by our values and professional ethics.
Company & Business Description

Company Purpose

We are optimistic that everyone who makes use of our video game lounge will definitely derive
huge value for their money.

Mission/Vision Statement

 Our Vision of starting Fast Track Video Game Lounge is to build a world – class video
game lounge that can compete with leading brands in the industry.
 Our mission for establishing Fast Track Video Game Lounge is to contribute our quota in
promoting video game activities in Kwa Vonza town and also to make profits from the
Industry; we want to become the leading video game lounge in the country.

Core Values

Community: Our company exists because we want to emphasize community and promote local
businesses while also helping local restaurants get amazing ingredients.

Sustainability: By keeping our food sourcing in the Rhode Island area, we’re reducing the
carbon footprint it takes to ship food worldwide.

Authenticity: We work with farmers and providers who value producing ingredients naturally
and with care. We want our customers to use only the very best products in their kitchens.
Products and Services

Product Offering

Fast Track Video Game Lounge is in the Video Games Industry to provide standard video game
lounges for residents of Kwa Vonza which is why I have been able to put up a facility that can
help us achieve this goal.
I am optimistic that everyone who makes use of our video game lounge will definitely derive
huge value for their money. These are the services and amenities that will be made available to
our clients;

 A wide range of video games from top flight video games companies like Microsoft
Corporation, Nintendo Co. Ltd., Activision Blizzard Inc., GameStop Corp., Sony
Corporation and Electronic Arts Inc.
 Video games renting.
 Sale of beverages.
Market & Clients

Target Market

Aside from teenagers and children, the target market for video game lounges cuts across people
of different walks of life. The fact that people visit video games centers for various reasons
makes marketing the business interesting. These are the category of people that we intend
marketing our business to;

 Campus Students
 High school students
 Adults
 Applicants/School Leavers
 Sports Men and Women

Location

Our location is in a busy street in Kwa Vonza town which gives us easy access to all of our most
the traffic coming to the town.
Business Operations and Organizations

Fast Track Video Game Lounge will be open 14 hours in a day during weekends (Fridays to
Sundays) and from 8:00 am to 8.00 pm from Mondays to Thursdays in order for us to
accommodate people with different time preferences. This will also ensure that I accommodate
various customers throughout.

Each day immediately after opening of the premises, I will do cleaning which involves mopping
of the floor and also dusting the electronic devices. This should only take less than 30 minutes
after opening.

After that; the business is ready to receive its first customers.

Human Resources

Financial Planning

Startup Costs

Description Cost

Marketing $50,000

Real Estate and Storage $400,000

Inventory $20,000

Delivery Trucks $80,000

Hiring Costs $200,000

Total $750,000

Sales Forecasts

We’re projecting $2.5 million in annual revenue by the end of the year, assuming a 4% month-
over-month growth attainment.
Funding Requirements

To help us fuel our growth, we’re seeking $1,000,000 to supplement our $250,000 of self-
invested funds.

Sales Plan

Sales Methodology

Our strategy will be a part inbound, part outbound strategy. Inbound will be enacted using the
acquisition channels listed above in the Marketing Plan Section.

For our outbound work, we will work on account-based sales. We want to build relationships
with Rhode Island’s most prominent restaurants, and to do that, we need to take an active role in
forming these connections.

Sales Organization Structure

We have two in-house BDRs to work out inbound and outbound funnel from the office. We also
have three outbound sales reps to actively form connections and respond to in-person inquiries.
The team is headed up by our VP of Sales, who reports to our CRO.

Tools and Technology

We will utilize HubSpot Sales Software to manage our prospects’ sales cycle and information.
This software also builds our sales reports, tracks revenue, and analyzes our goal analysis.
Legal Framework/ Environmental/ Social factors

Legal Structure

Providence Food Provides is an LLC and a fully licensed business.

Legal Considerations

Our biggest considerations come from the FDA. We work closely with local professionals to
ensure our sourcing, storage, and delivery is safe and compliant with these restrictions. We’re
also fully compliant with restrictions for states in all of New England + New York to cover our
bases as we expand.

Exit strategy
The future of a business lies in the number of loyal customers that they have, the capacity and
competence of their employees, their investment strategy and the business structure. If all of
these factors are missing from a business, then it won’t be too long before the business closes
shop.