Lesson 1:

Introduction to Media &

Information Literacy
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 LET’S PLAY A GAME!

PASS THE MESSAGE

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 COMMUNICATION
Is a process by which information is
exchanged between individuals
through a common system of symbols,
signs, or behavior.
(Merriam Webster Dictionary)
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 2 Types of Communication
VERBAL NON-VERBAL
Involves the use of This is where
language and messages are
words for the relayed without the
purpose of passing transfer of words,
of the intended or wordless
message messages
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 Examples of
Non-verbal
Communication
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Signs
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Symbols
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Colors
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Gestures
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 Facial Expressions
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 Examples of Verbal
Communication
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 Elements of
Communication
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Sender
The sender also known as the Elements of
encoder decides on the Communication
message to be sent, the most
effective way that it can be
sent. All of this is done bearing
the receiver in mind.
Medium
The immediate form which a Elements of
message takes. For example, a Communication
message may be
communicated in the form of a
letter, in the form of an email or
face to face in the form of a
speech.
Channel
The channel is responsible Elements of
for the delivery of the Communication
chosen message form. For
example, post office,
internet, radio.
Receiver
The receiver or the decoder is Elements of
responsible for decoding Communication
meaning from the message. The
receiver is also responsible for
providing feedback to the
sender. In a word, it is his/her
job to INTERPRET.
Receiver
“Galit ka? Kasalanan ko?” Elements of
Communication

“Sige, never mind.”

Feedback
This is important as it Elements of
determines whether or not Communication
the decoder grasped the
intended meaning and
whether communication was
successful.
Formative Question
How is communication
affected by media and
information?
(Abrahams, 2009)
Media & Information
Literacy
 Media
The physical objects used to
communicate with, or the mass
communication through physical
objects such as radio, television,
computers, film, etc. It also refers to
any physical object used to
communicate messages.
 Information
A broad term that covers
processed data, knowledge
derived from study, experience,
instruction, signals or symbols.
 Literacy
The ability to identify, understand, interpret,
create, communicate and compute, using
printed and written materials associated with
varying contexts. Literacy involves a
continuum of learning, wherein individuals are
able to achieve their goals, develop their
knowledge and potential, and participate fully
in their community and wider society.
 Media & Information Literacy
Media and Information Literacy consists of the
knowledge, the attitudes, and the sum of the
skills needed to know when and what
information is needed; where and how to
obtain that information; how to evaluate it
critically and organise it once it is found; and
how to use it in an ethical way.
https://www.ifla.org/files/assets/information-literacy/publications/media-info-lit-recommend-en.pdf