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Where is AI leading the industry?

Scriptwriting: AI can help the writing of screenplays by developing better ideas


whilst reducing costs and time. However, can also steal existing jobs because of
this and leave many people unemployed. One of the most important and
helpful aspects of AI in scriptwriting is that it can automate some repetitive
sections of production.
Pre-production: AI is set to revolutionise the pre-production process of
filmmaking. This allows us to automate tasks such as risk analysis and
scriptwriting, saving both time and money in production, allowing more time
and freedom to work on creative vision in pre-production.
Special effects: AI can support special effects greatly, by auto-generation. This
can create a quicker, cheaper and more realistic/ advanced scene. AI offers
animators new tools that change the way animated films and special effects are
made, playing a crucial role in their creation.
Audience analysis: AI is progressing audience analysis in film by using
advanced data analytics and machine learning techniques. It helps filmmakers
understand their audience’s preferences and tailer content to maximise
engagement.
Distribution: AI is transforming film distribution by using data to help
filmmakers find the right audience and promote their films effectively. To do
this, AI uses data to reach viewers with similar personalised recommendations
and targeted marketing.
What do you think of AI and the impact of the TV industry?
I believe that AI is a cheap, quick and helpful alternative to physical jobs such as
scriptwriting, however, this could also eventually lead to a domination of AI
within industry – therefore causing many jobs to be lost. AI can also strip the
creativity and originality from an idea within a production as there is only so far
it can go, not always following the imaginative plot of the production.

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