Radio - Though radio is an old technology, most people like to listen to the

radio while driving. Because of this, advertisements reach people.

Newspaper - It is the traditional form of advertisement. Many people

receive a newspaper at home. Some spaces are reserved for advertisements in it.

Magazine - Generally, magazines are issued weekly or monthly. The

quality of paper used in magazines is superior and colourful so naturally the
advertisement looks very attractive.

Yellow Pages - The business part of the telephone directory is called

the Yellow Pages. The colour of the pages are yellow. In 1883, when a printer in
Cheyenne (US city) was running short of white paper, yellow paper came into use.
The Yellow Pages are arranged topically.

Television – There is a small break in each television programme for

advertisements called “commercial breaks”. There is so much creativity in television
advertisements. There are tele-shopping channels too for the advertisements.

Billboard (Hoarding in UK) - The advertisement is put on a big board.

You can see billboard advertisements on highways, expressways and main roads. The main
purpose of billboard advertisement is to attract drivers, bikers, cyclists or pedestrians. The
message always has a big picture and big letters because these people have less time to see and
read. With the advancement of technology, it has become digital, with flashing lights and
animation.

Internet - Also called the “online advertisement”. We are living in the digital age.
The internet is used worldwide so the advertisement reaches every corner of the
world. You can buy anything online, paying instantly with a credit or debit card.

Flyer - A flyer is also called a leaflet, pamphlet or handbill. It is

distributed in the form of paper with the details of the company, product and services. You
can just throw it in the dustbin after reading it or you can keep it in your pocket if it is
important to you.

Mobile - It is similar to the internet because mobile phones have internet

access too. Advertisements reach you through text messages too.

Telemarketing - It reaches you through an employee over the phone

from the call centre or company office. Sometimes pre-recorded message are used.
 Poster - It is very common to see a poster advertisement in public places. It
can be in various sizes and shapes. Nowadays, silk paper is used with some graphics and
designs printed digitally on it.

Banner - You can see banner advertisements at indoor or outdoor

events. Banners are made of vinyl (a type of plastic cloth) or a fabric like polyester, or
silk. They are very durable, water resistant and easy to hang.

Aerial - Aircraft, balloons or airships are used to create aerial

advertisements. You can see this kind of advertisement mostly on the beaches and at
outdoor air events.

Questions :

0. A _____________________________ advertisement uses only voice and music.

1. A _____________________________ advertisement is both audible and visible.
2. A _____________________________ advertisement can reach people at home who may
have no access to other media.
3. A _____________________________ advertisement is personal and more interactive with
the customers using the phone.
4. A favourite _____________________________, is like a friend and the related
advertisement proves very effective.
5. You can see pop-up ads, text ads and streaming audio and video ads, all on the
_____________________________.
6. If you are walking on the road or driving, you cannot avoid seeing a large
_____________________________ advertisement.
7. _____________________________ are generally distributed in streets. Sometimes you can
get them in your letter box too.
8. Wherever you go, advertisements follow you with your _____________________________.
9. You can see a _____________________________ advertisement on streets, trains and buses.
10. _____________________________ are made from different materials or cloth.
11. An advertisement stays for an entire year in the _____________________________.
12. It is a novelty to see advertisements on balloons in the sky which are called
_____________________________ advertisements.