English

Name : Aya Gamal Elsayed Rafeek .

Group: A .

Department of decoration and interior architecture.

Task 1
Colour

1- Why is it impossible to be objective about colour?

Because we all use colour in a subjective way.

2- “White light” “day light” can be split up into …….

Seven colors.

3- What are the colors of the spectrum?

Violet, indigo, blue, green, yellow, orange, red.

4- What does the colour of an object depend on?

Depend on how much of the “spectrum colors.” Is absorbed or
reflected by the surface of the object.

5- What are the primary colors?

Red, Yellow, Blue.
 6- What are the three secondary colors made from?
From maxing any two of primary colors together
“green= blue+ yellow” “orange= red + yellow”
“violet = red+ blue”.

7- What are the complementary colors?

The primary and secondary colors that contrast with each other
most strongly “ green –red ” “ orange—blue” “ violet – yellow”.

8- What will work with colour mean for a designer?

Mean choosing colour which are made up out of the four basic
colors.

9- What are the four basic colors of printing?

Yellow, magenta, cyan, black.” CMYK”.

10- What is colour modified by? How?

By light, the quality and density of colour will change if we look
at any colour in two different types of light.
 11- What should a designer do when he is choosing
colour?
The best when choosing colour to look at them in daylight.

Task2
“Creative process.”

1- Define creative?
As the ability to produce new, useful ideas, originality,
imagination, the capacity for joining. two are more elements. to
form a new unity.

2- What must advertise creativity produce?

must not only produce unique and interesting results. Must also
produce useful solutions to real problems.

3- What is creativity in advertising?

Is a special form of applied decision making, and just as there
are steps to be defined in the decision making. process. There is
a logical approach that can be described. in the creative
process.
 4- How many stages does the creative process have?
Describe?
Four 4 stages.

Preparation: the stage takes the longest, the creative process

actually begins when the first facts are gathered the problem is
studied in all its aspects and consideration is given. to similar
problems and solutions.
-Incubation: In this stage frustration begins and creative mulls
over data, for after the individual has tried out various angles
and combinations be he may become so confused so he is.
engaged to routine tasks sleeps while unconscious mental
activities are applied to the problem and tries to solve it.
Illumination: It is the stage where the new idea illuminates.
the designer’s mind and it comes suddenly and at an
unexpected time or place.
Verification: The great new idea must be tested. This can be
done through getting the opinions of a group.

5- What is the brain storming process?

Is the method for developing creative ideas it was first used in
the year 1939. the process of brainstorming- is while men work
on a according to four "4" rules
 6- what is the four basic rules of brainstorming?
1. No ideas are criticized.
2. "Freewheeling is encouraged, the more farfetched and wilder
an idea. is the best.
3. The larger the number of ideas, the greater the probability
of getting a winner.
4. "Hitachi king" is encouraged. Participants are urged to
improve the ideas of others and combine the ideas to form new
and more complex ones.

Task3
The communication processes.

1- What is communication?
Is the process of conveying a massage person or group of
people to another.

2-What does the model in the passage do?

The major parts of communication and how they go together.
3-state the basic parts of the communication process?
Source, Need, Massage, vehicle, Receiver, feedback.

4- What do we call the one who initiates the communication

process?
We call it the source.
5- why does the source initiate the process?
Because there is a need to communicate, the need or purpose
may be to: inform, influence. stimulating question. Or entertain.

6- state five examples for the purpose of Communication?

Inform, influence, stimulate, question, entertain.

7- Define a message in the communication process.

It is the information transmitted from a source to a receiver,
the massage consists of an organized sequence of symbols and
signals, when signals or symbols are arranged to convey desired
information. they from a code.
8- what are the components of a message?
The massage consists of an organized sequence of Symbols and
signals when signals or cymbals are. arranged to convey desired
information, they form. a code.

9- what is a vehicle?
Information in the form of a coded message is. transmitted
from source to receiver.
The vehicle is simply the carrier of the information. It is the link
between source and receiver.

10- State four examples of a vehicle?

Air, wire, space paper. tape.

11- who is the receiver?

The person or audience receiving the message.

12- De Fine Feedback

The way in which the receiver reacts to the message which lets
the sources know whether or not this Communication was
successful, we call the receiver's. reaction feedback because it is
fed back to the source.