FACULTY OF HOTEL AND TOURISM MANAGEMENT

UNIVERSITI TEKNOLOGI MARA

KOTA KINABALU, SABAH

INTRODUCTION TO HOSPITALITY AND TOURISM INDUSTRY (HTM130)

TITLE OF REPORT:

DANUM VALLEY, SABAH

NAME STUDENTS’ ID
DYLAN JOSHUA TAY 2020881242
HYDER SHAHIMS BIN HYDER SHAHROL 2020827308
MERYIEL YONG YUN JIE 2020613508
PUTERI QHAIRUNNAS BINTI MOHD KHAIRUL NIZAM 2020248432
RENEE CRYSTAL ROGER KOMILUS 2020874574

LECTURER:
MR. ALVIN GATU

DATE OF SUBMISSION:
8 JANUARY 2021

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 CONTENT
Page
1. Introduction ………………………………………………………………………………….3
2. Internal and external factors ………………………………………………………………4
I. Internal Factors
II. External Factors
3. Current and future trends adopted by Danum Valley……………………………………7
I. System
II. Facilities
III. Promotion
4. Conclusion ………………………………………………………………………………….10
5. Appendices …………………………………………………………………………………11

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Introduction
Danum Valley Conservation Area is located about 80km from Lahad Datu city. It is
considered as one of the world’s most complex ecosystem and classified at Class 1
(Protection) Forest Reserve under the Sabah Forestry Enactment 1968. The enchanted
forest serves as a natural home for the numbers of plants and wildlife species such as
banteng, clouded leopard, orang utan, slow loris, proboscis monkey including the
endangered Bornean pygmy elephant.
Among the activities that were offered to the visitors are guided trails, bird watching and
night drive. Visitors have recorded a lot of remarkable sightings just by being around the
places. Among the famous previous visitors include the Duke and Duchess of Cambridge
Prince William and his wife Catherine Middleton, Sir David Attenborough, Dame Judi Dench
and Martha Stewart. Visitors also get the chance to visit an ancient Kadazan Dusun burial
site, complete with belian coffins and ceramic spirit jars. Three burial sites have been
discovered in Danum Valley. Two near the field centre and one below the cliff, overlooking
Borneo Rainforest Lodge.
Prior to May 1995, Danum Valley Conservation Area (DVCA) was an informal protected area
in the Ulu Segama Forest Reserve of primary, undisturbed, predominantly lowland rainforest
with an outstanding complement of Borneo flora and fauna. It was part of the almost one
million forest concession assigned to Yayasan Sabah. In 1976, WWF-Malaysia suggested
that the area is to be declared as a national park. The Danum Valley Conservation Area
(DVCA) is a 438 sq. km tract. However, Yayasan Sabah Board of Trustess resolved on
November 28, 1980, to leave the area within Yayasan Sabah concession but shall leave it
unlogged for the purpose of conservation. Thereafter, it is known as Danum Valley
Conservation Area.
The Danum Valley Field Centre (DVFC) is among the top tropical biodiversity research
centre in the world. DVFC is a testament for the long-standing partnership established since
1984, between The Royal Society of United Kingdom’s South East Asia Rainforest Research
Programme (SEARRP) and Danum Valley Management Committee. Previously reserve for
researchers only, the facilities are now extended to visitors looking for a basic stay while
exploring Danum Valley. The area would be administered informally as Conservation Area in
recognition of its outstanding biodiversity value. To help justify forgoing such a large financial
opportunity, the Yayasan Sabah Board of Trustees resolved to make use of Danum Valley for
purposes of research and education, which are in line with its charitable mission.

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2. INTERNAL AND EXTERNAL FACTORS

INTERNAL FACTORS
Internal factors are the decisions, emotions, attitudes, personality and lifestyle.
Sabah’s Danum Valley is one of the world’s oldest rainforest and contains some richest
concentrations of biodiversity. The 130-million-year-old landscape is made up of endemic
fauna and flora that would leave you awe-inspired by any context of pristine primary lowland
forests. Danum Valley is an excellent location to visit the rainforest of Borneo, to discover the
rare biodiversity that exists in the area and to trek through the towering ancient forest that is
also home to the highest trees in the tropics.
As for internal factors, there is some reason why the traveller should spend their time at
Danum Valley, Sabah.
Rest or Relaxation
Most people travel not just for fun but they also need some rest from their daily activities
such as work, study etc. Danum Valley is a perfect place if you want to rest from your tiring
daily activities. Since it is full of nature, you can feel more relaxed and fresh after spending
your day at Danum Valley. It is also could give positive energy so you can start your day with
positive vibes.
Stress Relieve
The specialities of Danum Valley is you can release your stress by enjoying nature. One of
the activities that can make you feel so much better is watching the sunrise. The Global
Atmospheric Watch (GAW) tower at Bukit Atur is not far from the Field Centre (Atur Hill). The
Field centre offers trips to the tall wooden tower for early morning risers, which has sweeping
views of the nearby 43,800 hectares of protected and is the best location to catch the sun
rising over the jungle of Borneo. This activities will help you to release your stress and
makes you feel way better than before.
Adventure
Danum Valley is the place that you could explore all of the habitats in the forest. In pursuit of
the legendary animals of the island, tourist flock to Borneo and the Danum Valley has
become one of the best destinations for accurate wildlife sightings. As species have grown
used to human presence and are not so timid, Danum Valley Field Center is an especially
unique place to see wildlife. Though we can never guarantee the sighting, the guide is well
qualified to ensure that you get the best possible opportunity to see the iconic wildlife of
Borneo.

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EXTERNAL FACTORS
External factors is the decisions, emotions, attitudes, personality and lifestyle. They are
different, and the external influences can also change them. It is what makes people want to
go that place.
Danum Valley Conservation Area, a large dominantly primary forest area found within
Sabah's central forest block, shown to be largely unsuitable for elephants, with suitability
restricted to the peripheries and major waterways. This figure highlights the importance of a
range of habitat types within protected area networks.
There are a lot of activities that we can do at the Danum Valley, Sabah. It is very interesting
to venture with friends and family.

Top 10 Things to Do in Danum Valley, Malaysia

• Trek through Borneo's oldest rainforest.
• Discover almost forgotten pagan burial sites.
• Embrace the buzzing nocturnal jungle on night safaris.
• Experience Danum Valley's vast biodiversity.
• Unleash your inner twitter.
• Spy on wildfile from the rainforest canopies.
• Admire the spectacular sunrise over an ancient rainforest.

Go for a night jungle exploration

Once the sun goes down, one part of the jungle goes to sleep as another come to life.
Joining a four-wheel night safari drive will reward you with a unique sight of nocturnal wildlife
coming out in the dark, including civets, sambar deer and insects. Make sure not to miss this
rare chance as it is definitely one of the top things to do in Danum Valley.

Explore the nature trails in the company of a guide

The guides at Danum Valley have decades of experience and are the best people to ask
questions about the history of the forest. The trek involves long hiking trails through the
dense forest, waterfalls, canopies, and to places with the best view in the valley.
This place did not limited to only one activities, there are a lot of activities, adventure and
fun in this place makes a lot of tourist want to go there.

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They were preparing us a beautiful accommodation place to sleep and rest incase we want
to have fun more than one day :
One of the most famous accommodation at the Danum Valley is Danum Valley Field Center.
This hotel is only 10KM from the danum valley conservation area and they have prepared for
us car services to the attraction area in case we did not get any taxi or busses. The price of
this accommodation is affordable and it is very nice to go with friends and family.
Danum Valley, situated within the tropics, usually experiences high humidity and rain all year
round.
The dry season begins from March to October, and you are likely to experience just a short
showers of rain. Also, this is the peak time to watch the orangutans and many other wildlife
roam-free around the jungle.
Low peak season usually falls between December and February where there is a high
chance of heavy rainfall. And this condition might not be favourable for wildlife as they
usually hide when it rains.

It is best to visit Danum Valley in the middle of the year. It will be no problem because some
student will have a break in the middle of the year or some school will be having mid year
holiday, in case you did not have plan, Danum Valley is one of the best place to visit at that
time.
A lot of other internal factors that makes you absolutely should visit this place like local food
attraction, celebration event, local performance and others.

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3. CURRENT AND FUTURE TRENDS ADOPTED BY DANUM VALLEY
3.1 System
⮚ The system that Danum Valley centre uses is the tourist attraction system. A
tourist attraction system is defined as an empirical connection of tourist,
nucleus, and marker. Tourists are travelers or visitors seeking leisure-related
experiences, which involve nuclear and marker elements. Nuclei are
discussed in terms of a hierarchy, clusters, and their inviolate zones. Markers
are analyzed in reference to an earlier model of tourism systems, and nine
roles or functions of markers in attraction systems are identified. An
explanation of how places “attract” tourists is proposed. Suggestions are
made for future research and practical applications of the theory.
3.2 Facilities
a) Danum Valley Borneo Rainforest Lodge consists of:
1. The Lobby
2. Halls
3. Stairs
4. Premices
5. Ice and Vending Areas
6. Guest rooms
7. Guest restrooms
8. Lighting
9. Hot water heating requirement

b) Danum Valley Centre consists of :

1. Laboratories
2. A conference room
3. Researcher living quarters
4. Dorms
5. Camp grounds
6. A cafeteria

c) Danum Valley Conservation Area consists of:

1. The Lobby
2. Stairs
3. Jungle treks
4. Canopy trees
5. Bridges
6. Restrooms
3.3 Promotion
Terms & Conditions for Promo:
● Promotion is applicable for all market.
● Hotel stay can be redeemed within 15 days before or after your tour dates.
● Accommodation type is pre-determined by Amazing Borneo Tours. Should you wish
to upgrade to other hotels of a higher value, you will need to top up the difference.
● Promotion is non-refundable and cannot be exchanged for cash.
ALL MARKET

Categories Price Per Person

STANDARD CHALET
Twin Sharing
MYR 6,350
4,430

STANDARD CHALET
Triple Sharing
MYR 5,450
3,790

STANDARD CHALET
Triple Sharing with Child (6-12 Years)
MYR 4,850
3,380

STANDARD CHALET
Single Occupancy
MYR 6,770
4,740
I am Travelling Alone

● Note
● Announcement
● Rate Per Person is based on Join-In Tour Basis (shared guide & vehicle).
● All rates displayed are quoted in Ringgit Malaysia (MYR).
● All rates are inclusive of 0% Goods and Services Tax (GST).
CHILD POLICY
● No charge for child 5 years old and below, sharing room with parent
PEAK SEASON: Additional of MYR 120 per person
● 1st March - 30 April 2019
● 15th July - 15 October 2019
Scheduled Transfer Timing as Follows :
● 09:30 Hrs : Depart LDU-BRL for Flight MH3010 06:05 / 07:05 hrs
● 13:30 Hrs : Depart BRL-LDU for Flight MH3023 17:40 / 18:35 hrs
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Unscheduled Transfer/ Private Transfer Charges (for guests who do not follow the
above scheduled transfer timing) :
● MYR 70 per pax - unscheduled transfer between 0800hrs -1800hrs
● MYR 90 per pax - transfer between 1800hrs - 0600hrs / One way
● MYR 510 per way - private transfer LDU-BRL - 1 to 3 pax per 4x4 vehicle / One way
● MYR 675 per way - private transfer LDU-BRL - 4 to 6 pax per van / One way
● MYR 900 per way - Outstation transfers Sukau/SMM-LHD - 1 to 3 Pax per 4x4
vehicle / One way
● MYR 1,020 per way - Outstation transfers Sukau/SMM-LHD - 4 to 6 Pax per van /
One way
● MYR 205 per day - private guide, maximum 1 guide to 8 guests (per day charge -
Minimum 2 days are required)
PRIVATE TOUR SERVICE
● Request for Private Tour at a reasonable fee (private guide & vehicle).
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4. CONCLUSION
As a conclusion, Danum Valley Conservation Area is located about 80km from Lahad Datu
city. It is considered as one of the world’s most complex ecosystem and classified at Class 1
(Protection) Forest Reserve under the Sabah Forestry Enactment 1968. The enchanted
forest serves as a natural home for the numbers of plants and wildlife species. Internal
factors are the decisions, emotions, attitudes, personality and lifestyle. The internal factors of
Danum Valley is this place can give relaxation to travellers through its environment that full
of nature and positive vibes. Not only that, this place also can help the travellers to relieve
stress by watching sunrise at The Global Atmospheric Watch (GAW) tower at Bukit Atur.
Adventure also the one of the Danum Valley internal factors which is the travellers could
explore all of the habitats in the forest. The place guide is well qualified to ensure that you
get the best possible opportunity to see the iconic wildlife of Borneo. Next, external factors is
the decisions, emotions, attitudes, personality and lifestyle. They are different, and the
external influences can also change them that makes people want to go that place. There
also a lot of activities that the travellers can do with their family and friends. The external
factors of Danum Valley is travellers can go for a night jungle exploration with joining a
four-wheel night safari drive. Besides, travellers also can explore the nature trails in the
company of a guide. The guide will bring the travellers walk around the forest and guide
them to do activities at the place. The current and future trends that adopted by Danum
Valley is this place use the tourist attraction system that is defined as an empirical
connection of tourist, nucleus, and marker. With the system, the suggestions are made for
future research and practical applications of the theory. Danum Valley also provide facilities
like Danum Valley Borneo Rainforest Lodge, Danum Valley Centre and Danum Valley
Conservation Area. The promotion of this place is based on terms and conditions that have
been made. All market categories and price per person have been set up. Not only that, the
rate per person is based on Join-In Tour Basis and all rates displayed in Ringgit Malaysia
and inclusive of 0% Goods and Services Tax. There also child policy that there is no charge
for child 5 years old and below. Danum Valley also have Peak Season on 1st March – 30
April 2019 and 15th July – 15 October 2019 with adding MYR120 per person. Therefore,
Danum Valley have set time for travellers which is Scheduled Transfer Timing and
Unscheduled Transfer or Private Transfer Charges for the travellers that do not follow the
Scheduled Transfer Timing that need to be follow by the travellers. Lastly, this place also
provide Private Tour Service for the travellers that request for Private Tour at a reasonable
fee with providing private guide and vehicle for the travellers. Finally, The Sabah Danum
Valley indeed a place that can attract travellers to visit the place with the unique nature
whether during the day or night and with the activities, adventure and fun and the place.

5. APPENDICES

Danum Valley Borneo Rainforest Lodge

Danum Valley Centre

Danum Valley Conservation Area

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