CASE 2: FAKE NEWS IN SOCIAL MEDIA (FACEBOOK)

SIX LENSES 1ST SCENARIO 2ND SCENARIO 3RD SCENARIO

The rise of fake news has Many considered The society of

reached unprecedented Facebook as professional journalists
levels and has raised “influential” by having has a code of ethics
serious concerns about a higher engagement with 4 principles:
how citizens receive their rate to the public like 1. seek truth and
news and form opinions. the leading newspapers report it
Social Media platforms such as the New York 2. minimize harm
such as Facebook can be Times and Wall Street 3. act
the source of this fake Journal. This was taken independently
news. One serious seriously by CEO Mark 4. be accountable
scenario was how the fake Zuckerberg as he warns and
news influence the the public to be “very transparent
outcomes of the 2016 cautious about But the transition to
Presidential Election becoming arbiters of online platforms has
truth”. He introduced fundamentally changed
efforts to help users journalism.
spot fake news and
inject indicators of
trust

THE RIGHT LENS √ √

THE JUSTICE LENS √

√
THE UTILITARIAN
LENS √ √ √
THE COMMON
GOOD LENS √ √ √
THE VIRTUE LENS
√ √
THE CARE ETHICS
LENS √
Prepared by: Submitted to:

RONALDO B. CONVENTO Dr. RAMONITO MESINA

MBA 511 – MBA 12 BUSINESS ETHICS WITH CSR