10/15/23, 9:00 AM 2. Fill in the blanks and multiple choice.

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Question 1 ………. rely on both internal and external information to help them arrive at a decision.
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A. Consumers
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Question 2
The ……….. concept is one of the oldest concepts.
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Question 3
…………….memory is responsible for storing information about the world such as facts,
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meanings and concepts.

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10/15/23, 9:00 AM 2. Fill in the blanks and multiple choice.

Question 4 The …………. concept offers highest quality, the best performance, and innovation.
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A. production
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Question 5 The ……………. then represent the three types of value that the company must create in the
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A. value proportions
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B. target market

Question 6
The ………………… must effectively communicate the company’s goal and its proposed course
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of action to relevant stakeholders.

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Question 7
The pace of change and the scale of ……………. achievement can be staggering.
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10/15/23, 9:00 AM 2. Fill in the blanks and multiple choice.

Question 8
A ……………. is someone who seeks a response- attention, a purchase, a vote, a donation-
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from another party.

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Question 9 The seven …………. are product, service, brand, price, incentives, communication and
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A. tactics
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B. strategy

Question 10
………………. recognize and reconcile the scope and complexities of marketing activities
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offered on integrated.

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10/15/23, 9:00 AM 2. Fill in the blanks and multiple choice.

Question 11
Strategy and ………. are fundamentally interviewed.
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Question 12
………… value is the worth of an offering.
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Question 13 The consumer buying process include …….. stage.

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A. four
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Question 14
Consumers utilize ……………. resources for informal purchases, comparing prices and reviews
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globally.

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10/15/23, 9:00 AM 2. Fill in the blanks and multiple choice.

Question 15
…………… planning happens within the context of the organization.
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Question 16
A …………… is a person’s pattern of living in the world, as expressed in activities, interests,
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and opinions.

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Question 17 Selective attention mechanism requires …………and through on the part of the consumer.
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Question 18
A strategic business unit (SBU) has …………. characteristics.
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10/15/23, 9:00 AM 2. Fill in the blanks and multiple choice.

Question 19
The …………. is, in turn, defined by the five Cs: customers, collaborators, company,
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competitors, and context.

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Question 20
The …………… process starts when the buyer recognize a problem or need triggered by
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internal or external stimulus.

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