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Launching New Ventures An Entrepreneurial Approach 7th Edition Allen Test Bank 1
Launching New Ventures An Entrepreneurial Approach 7th Edition Allen Test Bank 1
1. Drucker's five questions are the basis for the development of the business concept.
a. True
b. False
ANSWER: False
POINTS: 1
REFERENCES: Developing and Testing a Business Model, Intro
2. Business concepts are developed quickly and can be funded and operational within two days.
a. True
b. False
ANSWER: False
POINTS: 1
REFERENCES: 5.1 Understanding the Business Model
3. A business concept is a concise description of an opportunity that contains seven essential elements.
a. True
b. False
ANSWER: False
POINTS: 1
REFERENCES: 5.1 Understanding the Business Model
4. Business models are doomed to failure when the underlying logic about the future is incorrect.
a. True
b. False
ANSWER: True
POINTS: 1
REFERENCES: 5.1 Understanding the Business Model
5. The value proposition is the benefit that the company derives from the product or service it will producein other
words, it is the reason for the company to be in business.
a. True
b. False
ANSWER: False
POINTS: 1
REFERENCES: 5.1 Understanding the Business Model
7. How to deliver the benefit to the customer is the issue addressed by the distribution channel element of the business
concept.
a. True
b. False
ANSWER: True
POINTS: 1
REFERENCES: 5.1 Understanding the Business Model
8. Uncertainty can be eliminated from the future by use of a solid business plan.
a. True
b. False
ANSWER: False
POINTS: 1
REFERENCES: 5.1 Understanding the Business Model
9. Once created, a properly constructed and researched business model will not need to change.
a. True
b. False
ANSWER: False
POINTS: 1
REFERENCES: 5.2 Testing and Validating Business Model Feasibility
10. It is not possible to innovate with business models; one must create the plan and stick to it.
a. True
b. False
ANSWER: False
POINTS: 1
REFERENCES: 5.3 Innovating with Business Models
Multiple Choice
11. The two fundamental activities that comprise a/an ____ are creating and capturing value.
a. business model
b. business plan
c. action plan
d. business concept
e. value network
ANSWER: a
POINTS: 1
REFERENCES: Developing and Testing a Business Model, Intro
Cengage Learning Testing, Powered by Cognero Page 2
12. A ____ is the community of partners, suppliers, and other members of the value chain with which the venture does
business.
a. customer network
b. value network
c. business network
d. shareholder network
e. None of these choices
ANSWER: b
POINTS: 1
REFERENCES: 5.1 Understanding the Business Model
14. The strategic choices that a business model addresses should reflect both the ____ and the ____ processes.
a. business concept / business plan
b. value chain / action plan
c. action plan / value capture
d. value creation / value capture
e. value creation / business concept
ANSWER: d
POINTS: 1
REFERENCES: 5.1 Understanding the Business Model
18. Among the reasons business models fail are all of these except:
a. Flawed logic
b. Insufficient capital
c. Limited strategic choices
d. Imperfect value creation and capture assumptions
e. Incorrect assumptions about the value chain
ANSWER: b
POINTS: 1
REFERENCES: 5.1 Understanding the Business Model
19. A precise ____ increases the chances that the business concept will meet the customers' needs.
a. customer definition
b. distribution channel
c. value proposition
d. customer benefit
e. elevator pitch
ANSWER: a
POINTS: 1
REFERENCES: 5.1 Understanding the Business Model
20. What of the following components of the business concept is least likely to ensure the success of the venture?
a. Customer demand
b. An effective business model
c. Money
d. A broad distribution channel
e. Value proposition
ANSWER: c
POINTS: 1
REFERENCES: 5.1 Understanding the Business Model
22. The first two steps in building a business model involve ____ and ____.
a. identifying position in the value chain / developing competitive advantage
b. identifying position in the value chain / creating customer value
c. identifying investors / identifying competition.
d. creating customer value / identifying sources of revenue
e. developing competitive advantage / determining cost drivers
ANSWER: b
POINTS: 1
REFERENCES: 5.1 Understanding the Business Model
23. In a/an ____ cost structure, the primary costs of the business come from customer acquisition.
a. marketing
b. retail space
c. support centered
d. direct
e. inventory
ANSWER: a
POINTS: 1
REFERENCES: 5.1 Understanding the Business Model
24. The more information an entrepreneur acquires through ____, the higher the chance that his or her predictions will be
close to the mark, risk will be reduced and uncertainty managed.
a. market research
b. feasibility analysis
c. business concepting
d. concept analysis
e. value creation
ANSWER: b
POINTS: 1
REFERENCES: 5.2 Testing and Validating Business Model Feasibility
ALSO IN:
J. H. Burton,
History of Scotland,
chapter 15 (volume 2).
NORMANS: A. D. 1000-1063.
The Northmen in France become French.
NORMANS: A. D. 1000-1194.
Conquests and settlement in Southern Italy and Sicily.
NORMANS: A. D. 1016-1042.
The reign of the Danish kings in England.
NORMANS: A. D. 1066-1071.
Conquest of England by Duke William of Normandy.
NORMANS: A. D. 1081-1085.
Attempted conquest of the Byzantine Empire.
NORMANS: A. D. 1084.
The sack and burning of Rome.
See ROME: A. D. 1081-1084.
NORMANS: A. D. 1146.
Ravages in Greece.
NORMANS: A. D. 1504.
Early enterprise on the Newfoundland fishing banks.
----------NORMANS: End--------
NORTH CAROLINA:
The aboriginal inhabitants.
H. C. Lodge,
Short History of the English Colonies,
chapter 5.
ALSO IN:
J. W. Moore,
History of North Carolina,
volume 1, chapter 2.
"On the 24th March, 1663, King Charles II. granted to Edward,
Earl of Clarendon; George [Monk], Duke of Albemarle; William,
Earl of Craven; John, Lord Berkeley; Anthony, Lord Ashley
[Earl of Shaftesbury]; Sir George Carteret, Sir John Colleton,
and Sir William Berkeley, all the country between the Pacific
and Atlantic Oceans, between 31° and 36° parallels of
latitude, called Carolina, in honor of Charles. [The grant
embraced the present States of Georgia, Alabama and
Mississippi, as well as the two Carolinas.] In 1663, Sir
William Berkeley, Governor of the Colony of Virginia, visited
the province, and appointed William Drummond Governor of the
Colony of Carolina. … Drummond, at his death in 1667, was
succeeded by Stevens as governor. … The first assembly that
made laws for Carolina, assembled in the fall of 1669. … A
form of government, magnificent in design, and labored in
detail, called 'The fundamental constitutions of Carolina,'
were drawn up by the celebrated author of the Essay on the
Human Understanding, John Locke. … On the death of Governor
Stevens, who died in the colony full of years and wealth, the
assembly chose Carteret for their governor, and on his return
to England soon after, Eastchurch, who then was in Eng]and,
was appointed governor, and Miller secretary."
J. H. Wheeler,
Historical Sketches of North Carolina,
chapter 4.
F. L. Hawks,
History of North Carolina,
volume 2, pages 441-462.
ALSO IN:
W. C. Bryant and S. H. Gay,
Popular History of thee United States,
volume 2, chapter 12.
W. G. Simms,
History of South Carolina,
book 2, chapter 1.
G. Bancroft,
History of the United States
(Author's last revision),
part 2, chapter 7 (volume 1).
R. Hildreth,
History of the United States,
chapter 21 (volume 2).
J. A. Doyle,
The English in America:
Virginia, Maryland and the Carolinas,
chapter 12.
See PALATINES.
{2375}
R. Hildreth,
History of the United States,
chapter 29 (volume 2).
ALSO IN:
F. X. Martin,
History of North Carolina,
chapters 7-8.
J. H. Wheeler,
History of North Carolina,
chapter 8.
F. L. Hawks,
Battle of the Alamance
(Revised History of North Carolina).
J. Winsor,
Note in Narrative and Critical History of America,
volume 6, page 256.
H. S. Randall,
Life of Jefferson,
volume 3, appendix 2.
ALSO IN:
W. A. Graham,
Address on the Mecklenburg Declaration, 1875.
F. L. Hawks,
The Mecklenburg Declaration
(Revised History of Georgia).
R. Frothingham,
The Rise of the Republic,
chapter 11.
ALSO IN:
J. W. Moore,
History of North Carolina,
volume 1, chapter 10.
D. L. Swain,
British Invasion of North Carolina in 1776
(Revised History of North Carolina).
S. S. Cox,
Three Decades of Federal Legislation,
pages 119-120.
ALSO IN:
J. W. Moore,
History of North Carolina,
volume 2, chapter 5.
{2377}
NORTH DAKOTA:
Admission to the Union (1889).
NORTHMEN.
See NORMANS.
----------NORTHUMBRIA: Start--------
----------NORTHUMBRIA: End--------
J. E. C. Munro,
The Constitution of Canada,
chapter 2.
T. Roosevelt,
The Winning of the West,
volume 1, pages 32-33.
{2378}
R. King,
Ohio,
chapter 5.
Force's
American Archives,
series 4, volume 1, page 172.