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    The document discusses Cult.Fit, a fitness subscription service. It summarizes that Cult.Fit's user retention rate is low, with only 25-30% of subscribers continuing to use it. The goal is to increase retention through gamification features in the app that encourage community and track progress. Potential solutions presented include introducing badges that reward consistency and can be redeemed for rewards, along with targeted marketing notifications and A/B testing to evaluate new features and their impact on different customer segments.

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    The document discusses Cult.Fit, a fitness subscription service. It summarizes that Cult.Fit's user retention rate is low, with only 25-30% of subscribers continuing to use it. The goal is to increase retention through gamification features in the app that encourage community and track progress. Potential solutions presented include introducing badges that reward consistency and can be redeemed for rewards, along with targeted marketing notifications and A/B testing to evaluate new features and their impact on different customer segments.

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    © All Rights Reserved
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    13 views24 pages

    CULT

    Uploaded by

    riyagupta10122000
    The document discusses Cult.Fit, a fitness subscription service. It summarizes that Cult.Fit's user retention rate is low, with only 25-30% of subscribers continuing to use it. The goal is to increase retention through gamification features in the app that encourage community and track progress. Potential solutions presented include introducing badges that reward consistency and can be redeemed for rewards, along with targeted marketing notifications and A/B testing to evaluate new features and their impact on different customer segments.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 24

    Is your summer body ready yet?

    Are you ready to become the best version of yourself both mentally
    and physically ?

    Are you lacking the motivation start your fitness journey?


    Understand CULT.FIT
    Market size 161 M

    01 Total Addressable Market 21.2 M

    02 Serviceable Addressable Market


    10.1M
    03 Servicable obtainable Market
    Competitive landscape

    evisnepxE
    The Problem
    Retention rate of cult.fit is low and people you buy the subscription only 25%-30% end
    up using it.
    The Mission 🚀
    Increase the user retention through community based gamification features and
    increase user retention in the app and attendence in the centres.
    Prioritizing the ICPs
    Job title PM at an early stage start-up

    Location Bangalore

    Income range 10L-40L

    Himanshi Fitness Goal Stay active, lose weight


    Need
    Low High
    Time spent on apps Instagram, LinkedIn, Whatsapp,
    Youtube
    Awareness
    Low High
    No motivation to go to gym
    Pain points alone. Wants to work out with
    Willingness to pay famility and friends.
    Low High Bragging is the social goal.
    Job title Marketing team at a content
    agency

    Location Mumbai

    Income range 4L-10L

    Fitness Goal Improve self confidence by


    improving body image
    Amit Time spent on apps Instagram, Bumble, LinkedIn,
    Whatsapp, Twitter
    Need
    Low High
    Busy with work and has lost
    motivation and stopped using
    Awareness Pain points cult.fit app.
    Low High Gets bored with same routine
    and seeks new challenges and
    progress
    Willingness to pay
    Low High
    RFM Analysis
    🤓
    Possible Solutions Prioritization
    🦾LIT
    Introducing CULT
    New User Journey
    WIREFRAMES July 2024
    July 2024

    Badges 🏆
    POWER COLLECTION 🔋
    Be Consistent & Earn your favourite Badges , redeem badge for cult rewards ✨
    GO TO MARKET

    In App
    For now we will notification A/B testing
    be targeting and email should be
    Casual and core marketing done to
    users according should be evaluate the
    to the RFM used to feature
    segmentation target the
    customer
    Sample In- app notification

    ENCOURAGEMENT BY INDUCING FOMO


    Metric to Track
    Thank You

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