PRESENTED BY: GROUP 3

Media and
Information
Literacy
Definition, Importance,
Fundamental Elements, and Critical
Thinking
MEDIA LITERACY (PART 1)
 KEY TOPICS DISCUSSED IN THIS
PRESENTATIONS

I. Media Literacy

A. Definition
B. Fundamental Elements of Media Literacy
C. Critical Thinking
1. Definition
2. Importance in Media Literacy
3. Fallacies of Thinking
Objectives:
Define media literacy
Discuss and value the importance of
media literacy ;
Explain the fundamental elements of
media literacy
Value the importance of critical
thinking in media literacy; and
Apply critical thinking by identifying
fallacies in arguments.
Investigate the following
controversial events that
became viral in the
Philippines.
"The Naked Truth", Bench
Philippines fashion show in
2014
What issue was raised
against this event?
Sexist/Sexism
Result: Bench made a public
apology on Facebook, Coco
Martin issued a public
apology through an official
statement .
 T-Shirt at SM Store, SM
Megamall (2014) The issue
was raised by Karen
Kunawicz in her post on
Facebook.

What issue was raised against?

Trivialization of Rape, Promoting Rape Culture Result: SM
respond to the issue via Twitter account @smsupermalls,
immediately pulled out all the t-shirts of the consignor that
distributes them.
VIDEO PRESENTATION
WHAT IS MEDIA LITERACY?
It is the ability to decode, analyze, evaluate
and produce communication in a variety of
forms.

(UNESCO MIL CURRICULUM for Teachers)

Provides a framework to access, analyze, evaluate and create

messages in a variety of forms - from print to video to the Internet

(www.medialit.org)
 WHAT IS MEDIA LITERACY?
We define media literacy as the ability to:

Decode media messages (including the

systems in which they exist);
Assess the influence of those messages
on thoughts, feelings, and behaviors;
and
Create media thoughtfully and
conscientiously.
 FUNDAMENTAL ELEMENTS OF
MEDIA LITERACY (ART
SILVERBLATT, 1995)

1. An awareness of the impact of

media.
2. An understanding of the
process of mass communication.
3. Strategies for analyzing and
discussing media messages.
The Need for Media Literacy Education
Media literacy education provides us with
the tools and skills needed to be confident
and competent media consumers.

Media literacy:
Expands the concept of literacy, as
today’s messages come in many forms
and literacy can no longer refer simply
to the ability to read and write.
Offers a solution to public health
issues, such as body image issues and
substance use, exacerbated by toxic
media messages.
Empowers all people to engage in a
global media environment.
 FUNDAMENTAL ELEMENTS OF
MEDIA LITERACY (ART
SILVERBLATT, 1995)
4. An understanding of media
content as a text that provides
insight into our culture and our
lives.
5. The ability to enjoy,
understand and appreciate
media content.
 FUNDAMENTAL ELEMENTS OF
MEDIA LITERACY (ART
SILVERBLATT, 1995)
6. An understanding of the ethical
and moral obligations of media
practitioners.
7. Development of appropriate and
effective production skills.
8. Critical thinking skills enabling the
development of independent
judgements about media content.
WHAT IS CRITICAL
THINKING?
VIDEO PRESENTATION
THIS IS NOT CRITICAL
THINKING!
 According to Michael Scriven
and Richard Paul (1987)

WHAT IS Critical thinking is the intellectually

disciplined process of actively and skillfully
CRITICAL conceptualizing, applying, analyzing,
THINKING? synthesizing, and/or evaluating
information gathered from, or generated
by, observation, experience, reflection,
reasoning, or communication, as a guide to
belief and action.
 Paul-Elder Critical Thinking
Framework

Critical thinking is that mode of thinking –

about any subject, content, or problem —
in which the thinker improves the quality
of his or her thinking by skillfully taking
charge of the structures inherent in
thinking and imposing intellectual
standards upon them. (Paul and Elder,
2001).
 The Paul-Elder
framework has three
components:
1. The elements of thought
(reasoning)
2. The intellectual standards
that should be applied to the
elements of reasoning.
 The Paul-Elder
framework has three
components:
3. The intellectual traits
associated with a cultivated
critical thinker that result
from the consistent and
disciplined application of the
intellectual standards to the
elements of thought
WHY IS CRITICAL THINKING
IMPORTANT?
 https://louisville.edu/ideastoaction/about/criticalthinking/what

https://louisville.edu/ideastoaction/about/criticalthinking/framew
ork/

https://www.youtube.com/watch?v=AD9jhj6tM50&t=58s

REFERENCES
https://medialiteracynow.org/challenge/what-is-media-literacy/