Media and information

literacy (MIL)
1. Introduction To Media and
Information Literacy (Part 3):
Fundamental Elements of Media Literacy
Critical Thinking
 Learning competencies
Learners will be able to…
•
discuss the fundamental elements of media literacy
(SSHS);
•
relate critical thinking with media and information
literacy in the production, consumption, and transfer
of media and information products by the society
(SSHS); and
•
continuously develop their critical thinking skills
(SSHS).
 Topic outline

I- Fundamental Elements of Media Literacy

II- Critical Thinking
A. Definition
B. Fallacies of Thinking
C. Importance of Critical Thinking
III- Formative Assessments
 WARNING
Images and videos may be disturbing. UTMOST
CARE and SENSIBILITY
are needed.
 Video presentation

What is Media Literacy?

by Center for Media Freedom & Responsibility, Philippines
 fundamental elements of media literacy
(Art Silverblatt, 1995)

1. An awareness of the impact of media.

2. An understanding of the process of mass communication.
3. Strategies for analyzing and discussing media messages.
4. An understanding of media content as a text that provides
insight into our culture and our lives.
5. The ability to enjoy, understand, and appreciate media
content.
 fundamental elements of media literacy
(added to Silverblatt’s 5 elements)

6. An understanding of the ethical and moral obligations of

media practitioners.
7. Development of appropriate and effective production
skills.
8. Critical thinking skills enabling the development of
independent judgments about media content
•
Relate the fundamental
elements of media literacy
in the following
controversial and viral
events/ issues:
Controversial and viral
•
FHM Philippines, Cover of
March Issue, 2012
•
Uploaded on FHM official
Facebook page on Feb. 25, 2012
•
Issue: Racist
•
Result: FHM recalls 'racist'
cover of March issue and
apologized, Bella Padilla
apologized on Twitter
Controversial and viral
•
"The Naked Truth“, Bench
Philippines fashion show in 2014
•
Issue: Sexist
•
Result: Bench made a public
apology on Facebook, Coco
Martin issued a public apology
through an official statement
Controversial and viral
•
T- Shirt at SM Store, SM Megamall
(2014)
•
The issue was posted on Facebook by
Karen Kunawicz
•
Issue: Trivialization of Rape,
Promoting Rape Culture
•
Result: SM respond to the issue via
Twitter account @smsupermalls,
immediately pulled out all the t-
shirts of the consignor that
distributes them.
What is Critical thinking?
this is not Critical thinking!
What is Critical thinking?
•
Critical thinking is the intellectually
disciplined process of actively and
skillfully conceptualizing, applying,
analyzing, synthesizing, and/or
evaluating information gathered from,
or generated by, observation,
experience, reflection, reasoning, or
communication, as a guide to belief and
action ( Scriven and Paul, 1987)
What is Critical thinking?

•
Critical thinking is thinking about
your thinking while you're thinking
in order to make your thinking
better (Paul, 1992)
Why is critical
thinking very
important?
The ability to recognize fallacies of thinking is one of
the fundamentals of critical thinking.
Give an example of this fallacy of thinking.
Give an example of this fallacy of thinking.
Give an example of this fallacy of thinking.
Give an example of this fallacy of thinking.
Give an example of this fallacy of thinking.
Give an example of this fallacy of thinking.
Give an example of this fallacy of thinking.
Give an example of this fallacy of thinking.
Give an example of this fallacy of thinking.
Give an example of this fallacy of thinking.
 Fallacies of thinking

You can learn more about fallacies by visiting these

sites:
Applying Critical Thinking

•
What message or
argument is presented
in this poster?
•
Do you agree with the
message or argument?
Why or why not?
 Video presentation
Current events

WATCH: 10 Biggest Scams in PH

by ABS-CBN News

How can media and information literacy save

Filipinos from investment scams?
FORMATIVE ASSESSMENT:
recitation
•
Why is it important for students to
develop their critical thinking
skills?
•
How is critical thinking related to
media and information literacy?
References
•
Media and Information Literacy by Boots C. Liquigan,
Diwa Learning Systems Inc.
ASSIGNMENT