INTERIOR

Our DESIGN

Objective
To bring hand-crafted and hand-woven,
sustainable home décor to the households,
adding to it our modern touch

To serve as a symbol of place (it's tradition and

culture) and its aesthetic values

To source locally from country's native craftsmen

and artisans, with each artifact having an exciting
narrative of its origin
Consumer
Insights
People have started taking their home as the reflection of
themselves and so, a lot of people are now spending more on
home decor.

People conceive a sustainable home décor as a way to reduce

negative and increase positive environmental impact

Vintage-look furniture pieces are the new trend in design. If

decorated with a modern touch, it can be a showstopper
 User Personas

Income: 18-20 LPA

Occupation: Working Professional

Delivery timeline, Installation

Pain Points: assistance, space constraints,
Age: 28 Years
theme & design match

New home decoration,

Relationship Newly Married Goals: Establishing a homely setting,
Status: Creating an aesthetic space

Social, outgoing, Ambitious,

Location: Bangalore Personality: Independent, Risk-taker, Energetic
 User Personas
Income: 40-50 LPA

Occupation: Family Business

Personal interaction &

Pain Points: involvement, installation
Age: 40 Years assistance, non-tech savvy

Redecoration, Changing old

Goals:
Relationship furniture and décor
Married with 2 children
Status:
Traditional, Rigid, Prudent, Risk-
Personality:
averse, Social, Hard-working,
Location: Mumbai Family oriented
 User Personas
Income: NA

Occupation: School student

Lack of modern designs

Pain Points: Customisation
Age: 16
Decorating his room with
Goals: trendy designs to bring
Relationship Single positivity in the house
Status:
Outgoing,
Personality:
Tech savvy, Eager to try new
Location: Delhi things
Segmentation

Age
24-60 (Gen Z Millennials, Gen X)
Metropolitan cities
Income Group
Mumbai Upper income
Bengaluru
Kolkata Occupation
Geographic Delhi Demographic Self-employed and professionals

Social Class
Upper class home owners
Lifestyle
Environment enthusiast,
Active on social media, Aspirer
Personality
Rooted, ambitious and social
Psychographic
Benefits sought
Unique elements and creating a
personal space at home
Seeking customization and a high
level of involvement
Fond of traditional handicrafts and
Behavioral supporting local art and craftsman
Marketing Campaign Strategy
 Facebook campaign strategy
Key Message
Brand awareness
Story of Artifacts' origin
Décor contest

Posting Timeline
1 décor idea every alternate day
1 story of artifact weekly
2 Short videos (artisans) in a month

Tone
Enthusiastic informative transactional

Campaign Tag
#Standforhandmade #Makehomespecial

Followers outbound clicks

500k Views monthly
12%
Engagement rate
70 K 9%
 Instagram campaign strategy

Key Message
Information about our products
Brand awareness
DIY

Posting Timeline
1 reel every week - Surbhi Tangri (Influncer)
2 posts a week
1 story every day
Tone
Informative. Friendly. Interactive

Campaign Tag
#Standforhandmade #Makehomespecial

Followers outbound clicks

1 Mn+ Impressions monthly
32%
Engagement rate
50 K 21%
 Twitter campaign strategy
Key Message
Information Bulletins
Promotions and Offers
Greivance and Rederessal

Posting Timeline
2 Informatory Post every week
Promotional posts as per availability
Prompt responses to queries and grievances
Monthly Podcast in Twitter Spaces

Tone
Informative. Transactional. Inspiring

Followers outbound clicks

32% 18%
Engagement rate

10 Mn+
Views monthly
5+ K
 Pinterest Marketing Strategy

273 K 6%
Views monthly Engagement rate

Objective Tone
To utilize the visual search engine Informative
71 K 9%
to expose new potential customers Exciting Followers outbound clicks
to our brand as they're in the In-touch
process of making purchase Relatable
decisions
Pinterest Marketing Strategy
Key message
The Pinterest campaign would focus on :
Increasing brand awareness
Disseminate information about sustainable home
decor products
Provide customers home decor ideas

Posting Timeline
Publish one new "Fresh pin" daily
Write key-word rich for each new pin
Publish pins between 8pm-11pm for maximum user
engagement
Post relevant pins with seasonal designs
www.cozyhomedecor.com

Check saves, profile visits and outbound clicks to

know maximum user engagement
Thank
You!