Ministry of

Ministry of Women and

Women and
Child Development
Child Development

POSHAN Abhiyaan
POSHAN Abhiyaan
e-Bulletin
e-Bulletin
September 2022
September 2022 || Issue
Issue 1
1
Message from Hon’ble
Message from Hon’ble Minister
Minister
Dear Readers,
Dear Readers,

The POSHAN
The POSHAN e-Bulletin
e-Bulletin is
is being
being brought
brought out
out at
at a
a time
time when
when we are celebrating
we are celebrating thethe 88°th Jan
Jan Andolan movement
Andolan movement
through the
through the Rashtriya
Rashtriya Poshan
Poshan Pakhwadas
Pakhwadas and and Rashtriya
Rashtriya Poshan
Poshan Maahs.
Maahs. TheThe newsletter
newsletter serves
serves asas a a reminder
reminder of of the
the
pace this mission-mode scheme has gained over the years. Since the inception of Poshan Abhiyan in 2018, we have
pace this mission-mode scheme has gained over the years. Since the inception of Poshan Abhiyan in 2018, we have
striven to
striven to increase
increase the
the engagement
engagement and and awareness
awareness of of not
not just targeted beneficiaries
just targeted beneficiaries butbut society
society atat large,
large, through
through a a
variety of
variety of community-based
community-based processes
processes exclusively
exclusively focusing
focusing on on nutrition
nutrition and
and good
good health.
health. Through
Through behaviour
behaviour change
change
communication, we
communication, we have
have successfully
successfully made
made the
the agenda
agenda of of nutrition
nutrition one
one ofof Jan
Jan Bhagidari
Bhagidari ,, thus
thus contributing
contributing to to
Hon‟ble Prime Minister‟s
Hon’ble Prime Minister’s vision of „Suposhit
vision of ‘Suposhit Bharat.‟
Bharat.’

The Abhiyan
The Abhiyan was
was launched
launched with
with the
the aim
aim of
of improving
improving nutritional
nutritional outcomes
outcomes forfor children,
children, adolescents,
adolescents, pregnant
pregnant women
women
& lactating
& lactating mothers.
mothers. One
One ofof the
the key
key methods
methods of of addressing
addressing thethe same
same hashas been
been the
the focus
focus on
on mass-awareness
mass-awareness and and
engagement on
engagement on the
the essential
essential practices
practices for nutrition and
for nutrition and good
good health,
health, especially
especially forfor women
women andand children
children in
in the
the
community.
community.

As you
As you are
are aware,
aware, in in the
the ongoing
ongoing 1515"th finance commission period,
finance commission period, the
the Abhiyan
Abhiyan has
has been
been re-aligned
re-aligned asas part
part of
of an
an
Umbrella Mission
Umbrella Mission toto strengthen
strengthen nutritional
nutritional content,
content, delivery
delivery and
and outcomes.
outcomes. POSHAN
POSHAN Abhiyaan
Abhiyaan is is therefore
therefore one
one of
of the
the
key components
key components under
under Saksham
Saksham Anganwadi
Anganwadi and and POSHAN
POSHAN 2.0 2.0 (Mission
(Mission Poshan
Poshan 2.0)
2.0) besides
besides Anganwadi Services
Anganwadi Services
Scheme and
Scheme and the
the revised
revised Scheme
Scheme forfor Adolescent
Adolescent Girls.
Girls. Poshan
Poshan 2.0 2.0 aims
aims toto promote
promote andand develop
develop practices
practices that
that
nurture health,
nurture health, wellness
wellness & & immunity
immunity ofof target
target beneficiaries
beneficiaries thereby
thereby making
making a a concerted
concerted effort
effort towards
towards addressing
addressing the the
challenges of
challenges of malnutrition.
malnutrition.

Today, through
Today, through 13.9
13.9 lakh
lakh operational
operational Anganwadi
Anganwadi Centers
Centers (AWC),
(AWC), we we directly
directly reach
reach out
out to
to close
close to
to 10
10 crore
crore eligible
eligible
beneficiaries across
beneficiaries across all
all 36
36 States/UTs.
States/UTs. WeWe have
have undertaken
undertaken efforts
efforts to
to ascertain
ascertain that
that the
the services
services under
under the
the Mission
Mission
reach the
reach the targeted
targeted beneficiaries
beneficiaries byby ensuring
ensuring Aadhar authentication of
Aadhar authentication of the
the beneficiaries
beneficiaries on on the
the ICT
ICT application,
application,
Poshan Tracker,
Poshan Tracker, which
which has
has emerged
emerged asas aa game-changer
game-changer inin the
the fight
fight against
against malnutrition.
malnutrition.

The community
The community centric
centric Jan
Jan Andolans
Andolans around
around nutrition
nutrition sensitization
sensitization are
are designed
designed in in a
a way
way to
to ensure
ensure participation
participation and
and
ownership of stakeholders at the grassroots level. In the Poshan Maah (Sep 2022), “Gram Panchayats” were
ownership of stakeholders at the grassroots level. In the Poshan Maah (Sep 2022), “Gram Panchayats” were
triggered to
triggered to act
act as
as the
the nucleus
nucleus ofof all
all celebrations,
celebrations, while conducting activities
while conducting activities around
around themes
themes that included „Gender
that included ‘Gender
Sensitive Water Management,‟ „Bachcha
Sensitive Water Management,’ ‘Bachcha aur Shikha - Poshan Bhi, Padhai Bhi’ etc.
aur Shikha - Poshan Bhi, Padhai Bhi‟ etc.

Over the
Over the years,
years, themes
themes of of Jan
Jan Andolan
Andolan have
have included
included overall
overall nutrition,
nutrition, hygiene,
hygiene, water
water and
and sanitation,
sanitation, anemia
anemia
prevention, importance
prevention, importance of of breast-feeding,
breast-feeding, growth
growth monitoring,
monitoring, AYUSH
AYUSH for for Well-being,
Well-being, Yoga
Yoga for
for Health,
Health, importance
importance of
of
Poshan Vatikas
Poshan Vatikas for
for cultivation
cultivation of
of local
local vegetables,
vegetables, medicinal
medicinal plants/herbs
plants/herbs andand fruits
fruits at
at the
the community
community level,
level, Poshan
Poshan
ke Paanch
ke Paanch Sutra
Sutra etc.
etc.

However, in
However, in this
this Rashtriya
Rashtriya Poshan
Poshan Maah
Maah we
we have
have gone
gone beyond
beyond the
the traditional
traditional themes
themes and
and striven
striven to
to ensure
ensure focus
focus onon
generating awareness
generating awareness on on the
the importance
importance of
of rainwater
rainwater harvesting
harvesting and
and water conservation by
water conservation by sensitizing
sensitizing women
women inin the
the
community through
community through the
the network
network of of Anganwadi
Anganwadi Centres.
Centres. Several activities
Several activities around
around installing
installing rainwater
rainwater harvesting
harvesting
structures in
structures in AWCs,
AWCs, sensitization
sensitization workshops
workshops onon water conservation in
water conservation in the
the AWCs
AWCs as as well
well asas communities
communities areare being
being
undertaken.
undertaken.
Further, moving
Further, moving beyond
beyond the the perception
perception of of Anganwadi
Anganwadi CentresCentres as as only
only points
points for nutrition delivery,
for nutrition delivery, we have sought
we have sought to to
drive the idea of Anganwadi as centres of early childhood learning by making “Poshan
drive the idea of Anganwadi as centres of early childhood learning by making “Poshan bhi Padhai bhi’, one of the bhi Padhai bhi’, one of the
key themes
key themes of of the
the Poshan
Poshan Maah.Maah. In In this
this spirit,
spirit, as
as part
part of
of the
the important
important component
component of of Early
Early Childhood
Childhood Care Care andand
Education (ECCE),
Education (ECCE), Ministry
Ministry hashas placed
placed lotlot of
of importance
importance on on the
the development
development and and useuse of
of indigenous
indigenous toys
toys for learning
for learning
at Anganwadi
at centres. All
Anganwadi centres. All 36 States/ UT‟s
36 States/ UT’s havehave been
been paired
paired toto facilitate
facilitate exchange
exchange of of indigenous
indigenous toys/folklores
toys/folklores as as part
part
of the
of the vision
vision for
for EkEk Bharat
Bharat Sreshth
Sreshth Bharat.
Bharat. Detailed
Detailed guidelines
guidelines havehave been
been drafted
drafted andand shared
shared with
with all
all States
States on on
creation of
creation of DIY
DIY toy
toy kits
kits as
as part
part of
of Teaching
Teaching Learning
Learning Material
Material creation
creation workshops
workshops

In this
In this regard,
regard, a
a National
National Seminar on „Indigenous
Seminar on ‘Indigenous Toys
Toys for
for Nurturing
Nurturing Early Childhood Development‟
Early Childhood Development’ was also
was also
organized in New Delhi, wherein Anganwadi workers were given live demonstration of indigenous toy making as part
organized in New Delhi, wherein Anganwadi workers were given live demonstration of indigenous toy making as part
of ECCE.
of ECCE.

Some of
Some of our
our ongoing
ongoing initiatives
initiatives aimed
aimed atat sustainable
sustainable nutrition
nutrition and
and health
health benefits
benefits for
for all
all and
and ensuring
ensuring last
last mile
mile service
service
delivery include,
delivery include, leveraging
leveraging geo-spatial
geo-spatial technology
technology toto map
map infrastructure
infrastructure that
that will
will help
help toto streamline
streamline aa variety
variety of
of critical
critical
services; promoting Ayush based practices for healthy lifestyle; using ICT to facilitate better program monitoring;
services; promoting Ayush based practices for healthy lifestyle; using ICT to facilitate better program monitoring;
promoting green
promoting green eco-systems
eco-systems through
through plantation
plantation of
of Poshan
Poshan Vatikas
Vatikas toto provision
provision locally
locally available
available wholesome produce
wholesome produce
to cater
to cater toto local
local needs
needs inin aa cost
cost effective
effective way;
way; focusing
focusing on on Shree
Shree Anna/Millets
Anna/Millets for incorporation in
for incorporation in supplementary
supplementary
nutrition etc.
nutrition etc.

I| sincerely
sincerely believe
believe that
that engagement
engagement andand ownership
ownership of of the
the community
community and
and grassroot
grassroot stakeholders
stakeholders is
is the
the touchstone
touchstone
for the
for the success
success ofof this
this Mission.
Mission. This
This first
first e-bulletin
e-bulletin to
to be
be released
released after
after the
the roll
roll out
out of
of Mission
Mission Poshan
Poshan 2.0,
2.0, gives
gives a
a
snapshot of the various endeavours of this Ministry in this regard.
snapshot of the various endeavours of this Ministry in this regard.

Jai Hind!
Jai Hind!

Smt. Smriti
Smt. Smriti Zubin
Zubin Irani
Irani
Minister for
Minister for Women
Women and
and Child
Child Development
Development
Government of
Government of India
Message from Hon’ble
Message from Hon’ble Minister
Minister of
of State
State
Dear Readers,
Dear Readers,

As Minister
As Minister ofof State
State (MoS)
(MoS) for the Ministry
for the Ministry of
of Women
Women & & Child
Child Development
Development and
and Ministry
Ministry of
of Ayush,
Ayush, I| feel
feel
fortunate to
fortunate to recognize
recognize the the outcomes
outcomes for for nutrition
nutrition and
and holistic
holistic health
health and
and well-being
well-being ofof our
our targeted
targeted
beneficiaries, namely
beneficiaries, namely women, children and
women, children and adolescent
adolescent girls
girls which
which we have achieved
we have achieved byby convergence
convergence between
between
the two
the two Ministries,
Ministries, since
since the
the launch
launch ofof Poshan
Poshan Abhiyan.
Abhiyan.

Under Poshan
Under Poshan Abhiyan,
Abhiyan, focus
focus has
has been
been laid
laid on
on ensuring
ensuring suitable
suitable integration
integration ofof Ayush systems for
Ayush systems for addressing
addressing
the scourge of malnutrition. Over the years, Ayush for well-being, Yoga for All, and plantation of medicinal
the scourge of malnutrition. Over the years, Ayush for well-being, Yoga for All, and plantation of medicinal
plants in
plants in Poshan
Poshan Vatikas
Vatikas have
have been
been part
part of
of Jan
Jan Andolan activities. In
Andolan activities. In one
one ofof the
the Jan
Jan Andolans,
Andolans, close
close to
to 1.10
1.10
lakh medicinal
lakh medicinal plants
plants were planted at
were planted at Anganwadi
Anganwadi Centres.
Centres. Today,
Today, around
around 4 4 lakh
lakh Anganwadi
Anganwadi Centres
Centres are
are now
now
equipped with Poshan Vatikas of their own.
equipped with Poshan Vatikas of their own.

Prior to
Prior to 2014,
2014, the
the main
main focus
focus of
of the
the nutrition
nutrition programmes
programmes was was calorie
calorie intake.
intake. The
The whole
whole system
system was
was attuned
attuned to
to
react to
react to the
the occurrence
occurrence of of disease
disease andand not
not create
create conditions
conditions which
which can
can resist
resist disease
disease with
with community
community food
food
habits that
habits that build
build immunity
immunity andand prevent
prevent malnutrition.
malnutrition. However,
However, under
under Mission
Mission Poshan
Poshan 2.0,
2.0, we
we have
have moved
moved
away from
away from that
that narrow
narrow definition
definition and
and are
are seeking
seeking toto build
build wellness
wellness through
through healthy,
healthy, traditional
traditional and
and wholesome
wholesome
community food habits that focus on micro-nutrients, diet diversity and local produce.
community food habits that focus on micro-nutrients, diet diversity and local produce.

Under Mission
Under Mission Poshan
Poshan 2.0,
2.0, we
we have
have one
one of
of the
the most
most robust
robust ICT platforms –
ICT platforms — the
the Poshan
Poshan Tracker
Tracker -- that
that allows
allows
near real
near real time
time monitoring
monitoring and
and facilitates
facilitates improved
improved and
and transparent
transparent governance
governance signaling
signaling a
a strategic
strategic shift
shift in
in the
the
nutrition-delivery paradigm.
nutrition-delivery paradigm.

In order
In order to to address
address the the challenge
challenge of of malnutrition,
malnutrition, there
there isis need
need to to substantially
substantially increase
increase thethe engagement
engagement level level
by all
by all concerned
concerned -- field field functionaries,
functionaries, beneficiaries,
beneficiaries, communities
communities and and policy
policy makers
makers at large. Hon‟ble
at large. Hon’ble PM PM has has
opined during
opined during his his Mann
Mann Ki Ki Baat, that “Nation
Baat, that “Nation and
and Nutrition
Nutrition are
are very
very closely
closely interrelated.
interrelated. We We havehave a a maxim,
maxim,
Yatha Annam,
Yatha Annam, tatha tatha mannam,
mannam, which which means
means ourour mental
mental and and intellectual
intellectual development,
development, is is directly
directly related
related toto the
the
of our food intake. In this movement pertaining to nutrition, people‟s
quality of our food intake. In this movement pertaining to nutrition, people’s participation is also very crucial”.
quality participation is also very crucial”.
Under the
Under the Jan
Jan Andolan,
Andolan, identification
identification and and celebration
celebration ofof healthy
healthy children
children in in the
the age
age group
group of of 0-6
0-6 years
years under
under
Swasth Balak
Swasth Balak Spardha
Spardha have have been
been organised
organised to to promote
promote the the value
value of of nutrition
nutrition with
with focus
focus on the “Healthy
on the “Healthy Child”.
Child”.
In the Poshan e-bulletin, we have included video-links of recipes for healthy meals. While readers may like
In the Poshan e-bulletin, we have included video-links of recipes for healthy meals. While readers may like to
to
enjoy some
enjoy some of of the
the recipes
recipes in in this
this bulletin,
bulletin, they
they may
may also
also refer
refer to
to the
the Ayush Dietary Advisory
Ayush Dietary Advisory for for Kuposhan
Kuposhan Mukt Mukt
Bharat, which
Bharat, which was was also
also circulated
circulated by by this
this Ministry.
Ministry.

Jai Hind!
Jai Hind!

Dr. Munjpara
Dr. Munjpara Mahendrabhai
Mahendrabhai Kalubhai
Kalubhai
Minister of
Minister of State
State
Ministry of
Ministry of Women
Women and
and Child
Child Development
Development
Government of
Government of India
India
Message From
Message From Secretary
Secretary
Dear
Dear Readers,
Readers,

As you
As you are
are aware,
aware, the
the vision
vision and
and future of „New
future of ‘New India‟
India’ has
has to
to be
be built
built around
around our
our children
children and
and mothers
mothers on
on whom the
whom the
family is
family is anchored
anchored for
for inclusive
inclusive and
and sustainable
sustainable development
development of
of the
the country.
country. POSHAN
POSHAN Abhiyaan,
Abhiyaan, an
an important
important
flagship
flagship program
program launched
launched by Hon‟ble
by Hon’ble Prime Minister
Prime Minister on
on 8th
8th March
March 2018,
2018, has sought
has sought to
to achieve
achieve
improvement in
improvement in nutritional
nutritional status
status of
of Children
Children from
from 0-6
0-6 years
years by
by adopting
adopting a
a synergised
synergised and
and result-oriented
result-oriented
approach.
approach.

The network
The network of
of Anganwadi
Anganwadi Centres
Centres (AWC)
(AWC) and
and Anganwadi
Anganwadi workers
workers (AWW),
(AWW), Accredited
Accredited Social
Social Health
Health Activist
Activist
(ASHA) workers
(ASHA) workers and
and Auxiliary
Auxiliary Nurse
Nurse Midwives
Midwives (ANM),
(ANM), are
are discharging
discharging frontline
frontline roles
roles in
in nutrition
nutrition and
and health
health
delivery under
delivery under the
the Abhiyaan.
Abhiyaan. For the first
For the first time,
time, the
the Anganwadi
Anganwadi workers
workers and
and Lady
Lady Supervisors
Supervisors have
have been
been digitally
digitally
empowered under
empowered under the
the Abhiyaan
Abhiyaan with
with Smart
Smart phones
phones and
and Growth
Growth Monitoring
Monitoring Devices.
Devices.

During the
During the COVID-19
COVID-19 Pandemic,
Pandemic, Anganwadi
Anganwadi Centres
Centres were
were closed
closed to
to avoid
avoid spread
spread of
of the
the disease.
disease. However,
However,
recognizing the
recognizing the pivotal
pivotal role
role of
of Anganwadi
Anganwadi Centres
Centres in
in the
the rural
rural setup,
setup, MoWCD
MoWCD ensured that
ensured that the
the staff
staff of
of
Anganwadi services
Anganwadi services were available throughout
were available throughout the
the pandemic.
pandemic. The
The Ministry
Ministry issued
issued directions
directions to
to all
all States/UTs
States/UTs
to ensure
to ensure distribution
distribution of
of food
food items
items and
and nutrition
nutrition once
once in
in 15
15 days
days at
at the
the doorsteps of beneficiaries,
doorsteps of beneficiaries, i.e.,
i.e.,
children, women
children, women and
and lactating
lactating mothers.
mothers. Besides, States
Besides, States were
were advised
advised to
to distribute
distribute medicines
medicines and
and give
give
special attention
special attention and
and timely
timely medical
medical interventions
interventions for
for SAM
SAM children.
children.

Mission
Mission Saksham
Saksham Anganwadi and
Anganwadi and Poshan
Poshan 2.0, an
2.0, an integrated
integrated nutrition support
nutrition support programme
programme subsumes
subsumes
Supplementary Nutrition
Supplementary Nutrition Programme,
Programme, POSHAN
POSHAN Abhiyaan
Abhiyaan and
and the
the Scheme
Scheme for
for Adolescent
Adolescent Girls
Girls .. A
A paradigm
paradigm
shift has
shift has been
been undertaken
undertaken for the first
for the first time
time under
under this
this Mission
Mission by
by the
the Ministry
Ministry of
of Women
Women and Child
and Child
Development for
Development for improving
improving nutritional
nutritional norms
norms and
and standards,
standards, quality
quality and
and testing
testing of
of Take-Home
Take-Home Ration
Ration (not
(not
raw ration),
raw ration), promoting
promoting greater
greater stakeholder
stakeholder participation,
participation, re-enforcing
re-enforcing practices
practices that
that nurture
nurture health,
health, wellness
wellness and
and
immunity around
immunity around traditional
traditional community
community food
food habits
habits and
and by
by improving
improving digital
digital infrastructure
infrastructure support
support for
for last-mile
last-mile
tracking
tracking and
and monitoring
monitoring of nutrition
of nutrition delivery through
delivery through ‘Poshan
'Poshan Tracker’
Tracker' transparency, efficiency
for transparency,
for efficiency and
and
accountability in
accountability in delivery
delivery of
of Supplementary
Supplementary Nutrition.
Nutrition.
As part
As part of the Ministry‟s
of the Ministry’s outreach
outreach strategy,
strategy, Zonal
Zonal and
and sub-zonal
sub-zonal conferences
conferences have
have been
been held
held all
all over
over the
the country
country to
to
sensitize State
sensitize State Govts/UT
Govts/UT Administrations, civil society
Administrations, civil society and
and international
international organizations
organizations about
about the
the Umbrella
Umbrella Missions
Missions
initiated by
initiated by the
the Ministry
Ministry for Women and
for Women and Children
Children and
and obtain
obtain their
their feedback
feedback for further fine-tuning
for further fine-tuning programmatic
programmatic
design. The
design. The conferences
conferences have
have also
also highlighted
highlighted the
the achievements
achievements of
of the
the Ministry
Ministry in
in the
the last
last 8
8 years.
years.

The importance
The importance of
of innovation
innovation and
and the
the need
need for
for replication
replication of
of Best
Best Practices
Practices is
is a
a key
key strategy
strategy for
for addressing
addressing the
the
challenge of
challenge of malnutrition.
malnutrition. In
In this
this regard,
regard, a
a workshop
workshop was
was organised
organised by
by the
the Ministry
Ministry on
on 21st
21st May
May 2022
2022 with
with all
all
States/UTs to
States/UTs to disseminate
disseminate the
the Best
Best Practices
Practices from
from the
the districts
districts of
of Datia
Datia (Madhya
(Madhya Pradesh),
Pradesh), Asifabad
Asifabad (Telengana)
(Telengana)
and Bongaigaon
and Bongaigaon (Assam)
(Assam) which have been
which have been recognised
recognised for
for their
their pioneering
pioneering work
work in
in the
the area
area of
of nutrition
nutrition under
under the
the PM
PM
Awards for
Awards for Excellence
Excellence in
in POSHAN
POSHAN Abhiyaan.
Abhiyaan.

Going forward, I| would

Going forward, would urge
urge all
all States/UTs
States/UTs to
to ensure
ensure Aadhar
Aadhar seeding
seeding of all beneficiaries
of all beneficiaries on
on the
the Anganwadi
Anganwadi platform
platform
to ensure
to ensure good
good governance
governance through
through last-mile
last-mile delivery
delivery of
of services
services including
including Supplementary
Supplementary Nutrition
Nutrition under
under Mission
Mission
Poshan 2.0.
Poshan 2.0. I| would like to
would like to emphasize
emphasize the
the importance
importance of
of integrating
integrating millets,
millets, on
on diversifying
diversifying the
the local
local diet
diet with
with local
local
produce and
produce and on
on the
the need
need for
for encouraging
encouraging Anganwadi Centres to
Anganwadi Centres to use
use traditional
traditional toys
toys in
in their
their delivery
delivery of
of ECCE
ECCE
services.
services.

Hope you
Hope you will
will enjoy
enjoy going
going through
through the
the contents
contents of
of this
this newsletter
newsletter

Yours sincerely,
Yours sincerely,

Indevar Pandey
Indevar Pandey
Secretary
Secretary
Ministry of
Ministry of Women
Women and
and Child
Child Development
Development
Government of
Government of India
India
The
The
Content
1. Poshan Maah: September 2022 8

2. Policy in Action 9

3. Outreach for Impact 10

4. Field Visits by Hon‟ble MoS, WCD 11

5. Jan Andolan for Behaviour Change 12

6. Innovations & Best Practices 13

7. Khelo aur Padho: Use of Indigenous Toys 15

8. Voices from the Frontline 17

9. Kaleidoscope 22

DISCOVER: POSHAN RECIPES

• Page 8: Vegetable Poha Recipe
• Page 10: Moong daal Khichdi
• Page 12: Premix Laddu
• Page 13: Vegetable Upma Recipe
 Poshan Maah:
Poshan Maah: September
September 2022
2022
As you
As you are
are aware
aware POSHAN
POSHAN Abhiyaan
Abhiyaan aims
aims to
to achieve
achieve improvement
improvement inin key
key nutrition
nutrition parameters
parameters for
for both
both
children and
children and women. The Jan
women. The Jan Andolan
Andolan and
and community
community mobilisation
mobilisation efforts
efforts are
are anan essential
essential component
component
for affective
for affective implementation
implementation of
of the
the POSHAN
POSHAN Abhiyaan.
Abhiyaan.

To strengthen
To strengthen the
the efforts
efforts of
of the
the government
government to to address
address malnutrition
malnutrition in
in the
the country
country and
and to
to involve
involve the
the
country‟s
country’s wide
wide population
population through
through a a Jan
Jan Andolan,
Andolan, the the Poshan
Poshan Maah
Maah is is celebrated
celebrated every
every year
year byby the
the
Ministry of
Ministry of Women
Women and and Child
Child Development
Development with the involvement
with the involvement ofof all
all key
key stakeholders,
stakeholders, both
both atat the
the
central and state levels, with keen participation from other Ministries and Departments and partners and
central and state levels, with keen participation from other Ministries and Departments and partners and
development organizations
development organizations on on the
the ground.
ground. InIn celebration
celebration ofof Poshan
Poshan Maah,
Maah, theme-based
theme-based activities
activities are
are
conducted across
conducted across the
the country
country throughout
throughout the
the month
month of of September.
September.

For this year‟s

For this year’s Poshan
Poshan Maah,
Maah, starting
starting September
September 1, 1, 2022,
2022, the
the focus
focus is is to
to activate
activate Gram
Gram Panchayats
Panchayats for for
Poshan. All
Poshan. the planned
All the planned activities
activities will
will be
be centred
centred around
around thethe Sarpanch
Sarpanch and and the Gram Panchayat‟s
the Gram Panchayat’s efforts
efforts
at the
at the village
village level.
level. This
This we believe will
we believe will in
in fact,
fact, help
help convert
convert this
this Jan
Jan Andolan
Andolan movement
movement into
into Jan
Jan
Bhagidaari. So
Bhagidaari. So far, close to
far, close to 4.9 crore activities
4.9 crore activities have
have already
already been
been reported
reported under
under Poshan
Poshan Maah
Maah andand 11
crore activities by PRI functionaries across the country.
crore activities by PRI functionaries across the country.

The activities
The activities will
will be
be centred
centred around
around the
the following
following themes
themes
1...
1. Mahila aur Swasthya
Mahila aur Swasthya
2.
2. Bachcha aur
Bachcha aur Shiksha;
Shiksha; Poshan
Poshan Bhi
Bhi Aur Padai Bhi
Aur Padai Bhi
3. | Gender
3. Gender sensitive
sensitive water
water conservation
conservation and
and management
management at at Anganwadi centres
Anganwadi centres
4. — Traditional foods for women and children in tribal areas.
4. Traditional foods for women and children in tribal areas.

Poshan Recipe
Poshan Recipe
Press | Esc | to exit full screen

Vegetable
2
Vegetable
Poha recipe
Poha recipe

8 WCD Newsletter 2022

 Policy in
Policy in Action
Action
Improved Governance:
Improved Governance:
IT systems
IT systems have
have been
been leveraged
leveraged to
to strengthen
strengthen and
and bring
bring about
about transparency
transparency in
in nutrition
nutrition delivery
delivery
support systems.
support The „Poshan
systems. The ‘Poshan Tracker‟
Tracker’ application
application was
was rolled
rolled out
out by
by MoWCD
MoWCD on
on 1st
1st March
March 2021
2021
through National
through National e-Governance
e-Governance Division
Division (NeGD),
(NeGD), MyGov
MyGov as
as an
an important governance tool.
important governance tool.

Technology under
Technology under Poshan
Poshan Tracker
Tracker is
is being
being leveraged
leveraged for dynamic identification
for dynamic identification of
of stunting,
stunting, wasting,
wasting,
under-weight prevalence
under-weight prevalence among
among children
children and
and last
last mile
mile tracking
tracking of
of nutrition
nutrition service
service delivery.
delivery. Migration
Migration
across AWCs
across AWCs is
is possible
possible under
under the
the Poshan
Poshan Tracker.
Tracker.

Grievance Redressal
Grievance Redressal at
at the
the level
level of
of the
the application
application with
with AWW
AWW has
has been
been facilitated. Aadhar verification
facilitated. Aadhar verification
under the
under the Tracker
Tracker is
is in
in progress.
progress.

Beneficiaries
Beneficiaries covered
covered :: 9.84
9.84 crore.
crore.

12.27 lakh
12.27 lakh AWWs
AWWs trained
trained on
on uploading
uploading data.
data. As on date,
As on date, close
close 80.2%
80.2% of
of beneficiaries
beneficiaries registered
registered on
on the
the
Poshan Tracker have been successfully Aadhaar verified.
Poshan Tracker have been successfully Aadhaar verified.

Digital Empowerment
Digital Empowerment of of AWW/AWC:
AWW/AWC:
For the first
For the first time,
time, AWWs
AWWs have been
have been provided
provided with Smartphones. There
with Smartphones. There are
are now
now 11.75
11.75 lakh
lakh
smartphones and
smartphones and 12.36
12.36 lakh
lakh Growth
Growth Monitoring
Monitoring Devices
Devices with
with States/UTs
States/UTs

Jan Andolan
Jan Andolan for Behaviour Change:
for Behaviour Change:
Since 2018,
Since 2018, 44 Poshan
Poshan Maahs
Maahs and
and 4
4 Poshan
Poshan Pakhwadas
Pakhwadas have
have been
been held
held generating
generating 40+crore
40+crore
activities.
activities. 3.70
3.70 crore
crore CBEs
CBEs have
have been
been conducted.
conducted.

Creation of
Creation of Green
Green Ecosystems:
Ecosystems:
4.37 lakh
4.37 lakh Poshan
Poshan Vatikas
Vatikas were
were developed
developed in
in 2021.
2021. 1.10
1.10 lakh
lakh Medicinal
Medicinal Saplings
Saplings planted
planted in
in 21
21 districts
districts
in 6
in 6 States
States in
in convergence
convergence with
with MoAYUSH
MOAYUSH

Diet Diversity
Diet Diversity for
for Health
Health &
& Wellness:
Wellness:
MoWCD
MoWCD has allocated
has allocated 7.31
7.31 lakh
lakh MT of Fortified
MT of Fortified Rice to beneficiaries
Rice to beneficiaries in
in the
the Anganwadi
Anganwadi eco-
eco-
system. Advisories
system. Advisories have
have been
been issued
issued to
to States/UTs
States/UTs to
to integrate
integrate millets
millets in
in their
their meal
meal plans
plans

9 WCD Newsletter 2022

The Impact on Women & Children

= S

Outreach for
Outreach for Impact
Impact
Five zonal
Five zonal Conferences
Conferences were
were held
held in
in April
April 2022
2022 with States/ UTs,
with States/ UTs, Civil
Civil Society
Society Organizations
Organizations and
and
International Organizations,
International Organizations, chaired
chaired by
by Hon'ble
Hon'ble Minister
Minister for
for Women
Women and
and Child
Child Development
Development and
and Minority
Minority
Affairs, Smt
Affairs, Smt Smriti
Smriti Zubin
Zubin Irani.
Irani.

The objective
The objective was
was to
to generate
generate awareness
awareness on
on the
the three
three Umbrella
Umbrella Missions
Missions of
of the
the Ministry-
Ministry- Mission
Mission
Saksham Anganwadi
Saksham Anganwadi and
and POSHAN
POSHAN 2.0,
2.0, Mission
Mission Vatsalya
Vatsalya and
and Mission
Mission Shakti
Shakti with
with all
all the
the Key
Key Stakeholders
Stakeholders

Interactions were
Interactions were held
held by
by MoWCD
MOWCD with
with States,
States, Civil
Civil Society
Society and
and International
International Organizations
Organizations
for greater
for greater understanding
understanding of
of their
their concerns
concerns and
and for
for their
their inputs
inputs

Beneficiary
Beneficiary Experience
Experience Sharing:
Sharing: Women
Women and
and Child
Child
Zonal and
Zonal and Sub-zonal
Sub-zonal Conferences
Conferences were
were conducted
conducted byby MoWCD
MoWCD in
in June
June 2022
2022 across
across the
the country
country on
on the
the
achievements of
achievements of the
the last
last 8
8 years
years and
and for
for charting
charting the
the way
way forward taking into
forward taking into account
account experiences
experiences of
of
beneficiaries
beneficiaries and
and stakeholders
stakeholders with
with special
special focus
focus on
on Aspirational districts.
Aspirational districts.

POSHAN RECIPE
POSHAN RECIPE
Moongdal
Moongdal
Khichdi
Khichdi
recipe
recipe

xa

10 WCD Newsletter 2022

 Field
Field visits
visits by
by Hon’ble
Hon’ble MoS,
MoS, MoWCD
MoWCD

Hon‟ble
Hon’ble MoS
MoS inspecting
inspecting Anganwadi
Anganwadi Centres
Centres ,, Shishu Grehs and
Shishu Grehs and “One
“One Stop
Stop Centers
Centers across
across the
the country
country

11 WCD Newsletter 2022

 Jan Andolan
Jan for
Andolan for
Behaviour Change
Behaviour Change
Poshan Pakhwada
Poshan Pakhwada was successfully held
was successfully held from
from 21st
21st March
March to
to 4th
4th April
April 2022.
2022. The
The Pakhwada
Pakhwada
witnessed close
witnessed close to 2.96 crore
to 2.96 crore activities
activities for
for the
the first
first time.
time.

Key Thematic
Key Thematic Highlights
Highlights

•¢ Growth
Growth Measurements
Measurements of
of children
children upto
upto 6
6 years
years were taken at
were taken at AWCs
AWCs
•¢ Test,
Test, Talk
Talk and
and Treat
Treat Anemia Camps were
Anemia Camps organized
were organized
•¢ Workshops
Workshops forfor Gender
Gender Sensitive
Sensitive Awareness on 'Water
Awareness on 'Water Conservation
Conservation and
and Rainwater
Rainwater
Harvesting’ were
Harvesting' were conducted
conducted in
in convergence
convergence with
with Ministry
Ministry of
of Jal
Jal Shakti
Shakti at
at AWCs
AWCs
•* Sensitization
Sensitization programmes
programmes on
on Traditional
Traditional Food
Food for Healthy Mother
for Healthy Mother and
and Child
Child in
in Tribal
Tribal
Areas were
Areas were conducted
conducted in
in convergence
convergence with
with Ministry
Ministry of
of Tribal
Tribal Affairs
Affairs

आंगनबाड़ी
आं गनबाड़ी पोषाहार
पोषाहार
POSHAN RECIPE लड॒डू
लड् डू प्रीमिक्स
प्ऱीमिक्स की
क़ी बर्फी
बर्फी
-Laddu premix
-Laddu premix --
Poshahar recipe
Poshahar recipe

12 WCD Newsletter 2022

Innovations &
Innovations & Best
Best Practices
Practices
Zone-wise workshops
Zone-wise workshops were
were organized
organized by
by MoWCD
MoWCD on
on 21st
21st May
May 2022
2022 for
for sharing
sharing of
of Best
Best Practices
Practices by
by
DMs of
DMs of the
the the
the Awardee
Awardee Districts
Districts conferred
conferred with PM's Award
with PM's for Excellence
Award for Excellence in
in Administration in the
Administration in the
category of
category of Poshan.
Poshan. Presentations
Presentations were
were made
made on
on the
the award
award winning
winning Projects for benefit
Projects for benefit of
of all
all ICDS
ICDS
functionaries upto the
functionaries upto the level
level of
of Anganwadi Workers.
Anganwadi Workers.

Snapshot
Snapshot of PM
of PM Poshan
Poshan Award-Winning
Award-Winning Best-Practices
Best-Practices

Mission Sampurna
Mission Sampurna Poshan
Poshan in
in Asifabad,
Asifabad, Telangana
Telangana

The Program
The Program enabled
enabled local
local production
production and
and consumption
consumption of
of millets
millets to
to address
address challenges
challenges of
of nutritional
nutritional
deficiency.
deficiency. Under
Under the
the program,
program, Food
Food Festivals,
Festivals, Millet
Millet recipe
recipe trainings
trainings etc
etc were
were conducted.
conducted. To
To promote
promote
millets, subsidized
millets, subsidized seeds
seeds were
were distributed
distributed to
to 2500
2500 households
households on
on a a pilot
pilot basis.
basis. 80% of beneficiaries
80% of beneficiaries are
are
now consuming
now consuming millets.
millets.

Mera Bachccha
Mera Bachccha Abhiyaan
Abhiyaan inin Datia,
Datia, Madhya
Madhya Pradesh
Pradesh
The approach
The approach was
was to
to address
address the
the problem
problem of
of capacity
capacity gap
gap in
in the
the family
family of
of a
a malnourished
malnourished child.
child. The
The
program aimed
program aimed at
at developing
developing personal
personal and
and emotional
emotional connect
connect between
between an
an Adopter and Child
Adopter and Child for
for
speedy recovery
speedy recovery through
through JAN
JAN BHAGIDARI
BHAGIDARI

Project Sampoorna
Project Sampoorna in
in Bongaigaon,
Bongaigaon, Assam
Assam
Concept of „Buddy
Concept of ‘Buddy Mothers‟
Mothers’ was introduced wherein
was introduced wherein two
two mothers
mothers formed
formed a
a pair,
pair, one
one with
with a
a healthy
healthy
child and
child and the
the other
other with a malnourished
with a malnourished child.
child. They
They exchanged
exchanged best
best practices
practices and
and worked
worked on
on diet
diet
charts to
charts to monitor
monitor the
the daily
daily food
food intake
intake of
of their
their children.
children.

POSHAN RECIPE
POSHAN RECIPE

Vegetable
Vegetable
ty your
Upma
Upma
Vegetable Upma
garnished with Recipe
Recipe
fried groundnuts
and a dash of
lemon on the side!

13 WCD Newsletter 2022

 Innovations: Using
Innovations: Using games
games for learning
for learning

An initiative
An initiative by
by District
District Social Welfare Officer,
Social Welfare Officer, Giridih,
Giridih, Jharkhand.
Jnarkhand.
“Educating community
"Educating community members
members onon the
the importance
importance ofof growth
growth monitoring
monitoring and
and development
development of
of their
their
children and
children and the
the right
right practices
practices related
related to
to health,
health, nutrition
nutrition and
and WASH
WASH has
has always
always been
been a
a challenge
challenge for
for
Anganwadi Workers",
Anganwadi Workers", says
says Smt
Smt Alka
Alka Hembram,
Hembram, District
District Social Welfare Officer
Social Welfare Officer who
who is
is currently
currently posted
posted
in Giridih
in Giridih district.
district. Further,
Further, she
she says
says that
that unless
unless we
we engage
engage the
the community,
community, we
we will
will not
not be
be able
able to
to
deal with
deal with the
the problem
problem of
of malnutrition
malnutrition alone.
alone.

While working
While working for
for the
the cause,
cause, she
she adopted
adopted two
two very
very simple
simple tools
tools for
for educating
educating mothers
mothers and
and caregivers
caregivers
on health
on health and
and nutritional
nutritional behaviour.
behaviour. She
She introduced
introduced a
a community
community growth
growth monitoring
monitoring chart
chart for
for discussing
discussing
the nutritional
the nutritional status
status of
of children
children with the mothers
with the mothers and
and caregivers.
caregivers. A
A day-long
day-long training
training was
was also
also organized
organized
for AWWs
for AWWs on
on how
how to
to use
use the
the tool
tool during
during the
the community
community meeting.
meeting. The
The training
training was
was facilitated
facilitated and
and
supported by
supported by the
the Lady
Lady Supervisors.
Supervisors.

A community
A community growth
growth chart,
chart, printed
printed on
on a
a large flex material
large flex material was
was provided
provided to
to all
all the
the AWCs. The printed
AWCs. The printed
flex
flex would
would be
be spread
spread on the floor
on the floor and
and the
the children
children would
would be
be made
made to
to stand
stand on
on the
the growth
growth monitoring
monitoring
chart as
chart as per
per their
their measurements.
measurements. This
This helped
helped Anganwadi Workers (AWW)
Anganwadi Workers (AWW) educate
educate mothers
mothers and
and
caregivers on
caregivers on the
the nutritional
nutritional status
status of
of their
their children
children and
and counsel
counsel them
them on
on the
the steps
steps to
to be
be taken
taken for
for
home-based care
home-based care of
of their
their children.
children. This
This led
led to
to mothers
mothers coming
coming regularly
regularly to
to the
the AWC
AWC and
and discussing
discussing the
the
health and
health and nutritional
nutritional status
status of
of their
their children.
children.

The other
The other challenge
challenge that
that Alka took up
Alka took up was
was to
to create
create awareness
awareness among
among children,
children, mothers
mothers and
and caregivers
caregivers
on health
on health and
and nutrition
nutrition behaviour.
behaviour.

She improvised
She improvised and
and introduced
introduced the
the game
game of
of "Saanp
"Saanp and
and aI
CPR, WH IG TN ree Ty fev,

Seedhi" in
Seedhi" in the
the AWC at her
AWC at her catchment
catchment district.
district. Children
Children
would move on
would move on the
the game
game laid
laid on the floor
on the floor as
as per
per the
the dice
dice
score. They
score. They would move up
would move up on
on the
the ladder
ladder ifif they
they reached
reached a
a
house which
house mentioned a
which mentioned a good
good and
and healthy
healthy practice
practice such
such
as handwashing
as handwashing etc.
etc. and,
and, similarly
similarly on
on reaching
reaching a
a house
house
which mentioned an
which mentioned an unhealthy
unhealthy practice,
practice, the
the game
game showed
showed
a snake
a snake bringing
bringing them
them down.
down.

"It is
"It is really
really helpful
helpful to
to initiate
initiate the
the discussion
discussion and
and make
make the
the
mothers understand —– mothers
mothers understand mothers learn
learn quickly,"
quickly," said
said Amrita
Amrita
Suman, a
Suman, a Lady
Lady Supervisor
Supervisor from
from Sadar
Sadar Block
Block of
of Giridih
Giridih
District.
District.

The two
The two simple
simple interventions
interventions have
have created
created a
a landmark
landmark and
and the
the State
State is
is contemplating
contemplating replication
replication of
of the
the
two innovations
two innovations across
across all
all the
the districts
districts

14 WCD Newsletter 2022

Khelo aur
Khelo aur Padho:
Padho: Use
Use of
of Indigenous
Indigenous Toys
Toys
Under the
Under the National
National Action
Action Plan
Plan for
for Toys,
Toys, the
the Ministry
Ministry
has
has emphasized
emphasized its
its commitment
commitment on on use
use of
of local
local ,,
indigenous and DIY toys in Anganwadi Centres
indigenous and DIY toys in Anganwadi Centres

Paring and Sharing

Paring and Sharing of
of State
State indigenous
indigenoustoy
toy
repositories
repositories under Ek Bharat, Shresht Bharat
under Ek Bharat, Shresht Bharat

To promote
To promote thethe spirit of „Ek
spirit of ‘Ek Bharat, Sreshth Bharat’
Bharat, Sreshth Bharat’
(EBSB), States/
(EBSB), States/ UTs
UTs have
have been
been paired
paired and
and asked
asked to to
exchange their local play material, toys, folk stories etc.
exchange their local play material, toys, folk stories etc.
with each other.
with each other.

1. Andaman
Andaman & & Nicobar Islands –
Nicobar Islands — Mizoram
Mizoram
(० [७ :+

2. Andhra Pradesh —– Punjab

Andhra Pradesh Punjab
3. Arunachal Pradesh —– Madhya
Arunachal Pradesh Madhya Pradesh
Pradesh
Assam —– Karnataka
4. Assam Karnataka
6 07 ४ 62 छा ४

Bihar —– Himachal
5. Bihar Himachal Pradesh
Pradesh
Chandigarh (UT)
6. Chandigarh (UT) —– Puducherry
Puducherry (UT)
(UT)
Chhattisgarh —– DNH
7. Chhattisgarh DNH andand Daman
Daman & & Diu
Diu (UT)
(UT)
8. Jharkhand –
Jharkhand — Meghalaya
Meghalaya
9. Delhi (NCT) —– Nagaland
Delhi (NCT) Nagaland
10. Goa —– Tripura
10. Goa Tripura
11. Gujarat —– Uttar
11. Gujarat Uttar Pradesh
Pradesh
12. Haryana —– Tamil
12. Haryana Tamil Nadu
Nadu
13. Jammu
13. Jammu & & Kashmir (UT) –
Kashmir (UT) — Manipur
Manipur
14. Kerala –
14. Kerala — Uttarakhand
Uttarakhand
15. Ladakh
15. (UT) —– Lakshadweep
Ladakh (UT) Lakshadweep (UT) (UT)
16. Maharashtra —– West
16. Maharashtra West Bengal
Bengal
17. Odisha —– Sikkim
17. Odisha Sikkim
18. Rajasthan —– Telangana
18. Rajasthan Telangana

National repository
National repository

Ministry
Ministry has
has compiled
compiled a_ national
a national repository
repository of
of
indigenous toys
indigenous toys State-wise,
State-wise, and and shared
shared thisthis with
with all
all
States/ UTs.
States/ UTs. Listing
Listing was
was mademade of of indigenous
indigenous toystoys for
for
each
each State,
State, forfor example
example Walnut
Walnut Wood-carved,
Wood-carved, Paper Paper
Machie toys
Machie toys of of J&K,
J&K, Laquered
Laquered toys toys ofof UP,
UP, clay
clay and
and
terracotta toys
terracotta toys ofof Gujarat,
Gujarat, Kondapalli
Kondapalli andand Etikoppa
Etikoppa toystoys
of Andhra
of Andhra Pradesh,
Pradesh, Channapatna
Channapatna toys toys of
of Karnataka,
Karnataka,
Bamboo toys
Bamboo toys ofof Tripura
Tripura etc.
etc.

NIPCCD has
NIPCCD has collated
collated and
and digitized
digitized a a lot
lot of
of toy
toy focused
focused
content, on
content, on North
North eastern
eastern and
and Tribal
Tribal toys
toys through
through the
the
Guwahati center.
Guwahati center. The
The same
same isis available
available onon the
the website
website
of NIPCCD.
of NIPCCD.

15 WCD Newsletter 2022

 Examples of
Examples of North
North Eastern
Eastern and
and Tribal
Tribal Toys
Toys

Child playing with toy car made of Bamana Rattio made with betile gourd
Toy loom of Assam

Inclusion of
Inclusion of toys
toys for
for ECCE
ECCE as
as a
a major
major theme
theme under
under Poshan
Poshan Maah,
Maah, September
September 1-30,
1-30, 2022
2022

“Bacha
“Bacha aur
aur Shiksha” and “Poshan
Shiksha” and “Poshan bhi, bhi, Padhai
Padhai bhi”
bhi?’ is
is one
one of
of the
the key
key themes
themes ofof Poshan
Poshan Maah
Maah this
this
year. As
year. As aa part
part of
of this
this initiative,
initiative, all
all AWWs
AWWs havehave been
been asked
asked toto organize
organize community
community events
events to
to promote
promote
toy-based and
toy-based and play-based
play-based learning
learning andand sensitizing
sensitizing caregivers
caregivers and
and parents
parents to
to use
use indigenous
indigenous toys
toys at
at
home. Further,
home. Further, organization
organization of of state
state level
level indigenous
indigenous toy toy fairs
fairs and
and toy
toy making
making workshops
workshops at at
Anganwadi Centres are envisaged during Poshan Maah.
Anganwadi Centres are envisaged during Poshan Maah.

In keeping
In keeping with the theme,
with the theme, soso far,
far, some
some States
States have
have undertaken
undertaken activities
activities such
such as
as organization
organization of
of
State Toyathon
State Toyathon /Toy Fair in
/Toy Fair in Manipur, Mini Children‟s
Manipur, Mini Children’s Toy
Toy Play
Play and
and Learn
Learn Fair
Fair organized
organized in
in AWCs
AWCs inin
Gujarat, Local
Gujarat, Local Toy
Toy Making
Making Workshops
Workshops organized
organized inin AWCs
AWCs in
in Jharkhand,
Jharkhand, toy-making
toy-making byby children
children and
and
mothers at
mothers at AWCs
AWCs inin Odisha
Odisha etc.
etc.

16 WCD Newsletter 2022

 Voices from
Voices from the
the Frontline
Frontline
Resumption of
Resumption of essential
essential Health
Health and
and Nutrition
Nutrition services
services in
in Begusarai
Begusarai district
district

I| am
am Poonam
Poonam Yadav,
Yadav, CDPO
CDPO Barauni
Barauni ICDS
ICDS project.
project. To
To observe,
observe, strengthen
strengthen and
and sustain
sustain complementary
complementary
feeding practices
feeding practices and
and community
community involvement
involvement during
during scheduled
scheduled day
day of
of Annaprasan Diwas, I| keep
Annaprasan Diwas, keep visiting
visiting
the Anganwadi
the Centers of
Anganwadi Centers of my
my project
project along
along with my Supervisor
with my Supervisor Ms.
Ms. Reena
Reena Kumari.
Kumari.

Observation of
Observation of Complimentary
Complimentary Feeding
Feeding (CF)
(CF) day:
day: Scheduled
Scheduled CF
CF day
day (Annaprasan)
(Annaprasan) as
as a
a AWC
AWC based
based
activity was
activity was organised
organised at
at AWC
AWC premises
premises after
after a
a long
long gap
gap due
due to
to COVID19
COVID19 pandemic.
pandemic. Mothers
Mothers were
were
encouraged to
encouraged to initiate
initiate timely
timely CF
CF for
for ensuring
ensuring minimum
minimum four
four out
out of
of seven
seven food
food groups
groups for
for dietary
dietary diversity,
diversity,
and minimum
and minimum meal
meal frequency,
frequency, childcare
childcare and
and hygienic
hygienic practices.
practices.

Implementation of
Implementation of energy dense “Paushtic
energy dense “Paushtic Laddu“
Laddu“ was
was prepared
prepared and
and distributed
distributed by
by all
all the
the Anganwadi
Anganwadi
Workers.
Workers.

Nutrition and
Nutrition and Health
Health workshop
workshop for Field Level
for Field Level Workers
Workers (FLWs)
(FLWs) organised
organised by
by CDPO
CDPO Simri
Simri (Buxar).
(Buxar).

I| am
am Sangeeta
Sangeeta Kumari,
Kumari, a
a Child
Child Development Project Officer
Development Project Officer posted
posted in
in Simri
Simri Block
Block of
of Buxar
Buxar district
district in
in
Bihar. I| organized
Bihar. organized a
a one-day
one-day nutrition
nutrition and
and health-related
health-related workshop
workshop on
on Saturday
Saturday 26th
26th March
March 2022
2022 in
in the
the
Block auditorium
Block auditorium in
in which information was
which information was given
given about
about the
the nutritious
nutritious elements
elements available
available from
from traditional
traditional
food items.
food items. The
The program
program organized
organized was inaugurated by
was inaugurated by Assistant
Assistant Director
Director of
of Education
Education Department
Department
Krishna Narayan
Krishna Narayan Jha,
Jha, Block Development Officer
Block Development Officer Ajay
Ajay Kumar
Kumar Singh,
Singh, Child
Child Development Project Officer
Development Project Officer
Sangeeta Kumari
Sangeeta Kumari and Police Officer
and Police Officer Sujata
Sujata Kumari
Kumari bybyjointly lighting the
jointly lighting the lamp.
lamp.

17 WCD Newsletter 2022

 The Ministry
The Ministry of
of Women
Women and
and Child
Child Development
Development announced
announced the
the celebration
celebration of
of 4th
4th Poshan
Poshan Pakhwada
Pakhwada
from 21st
from 21st March
March to
to 4th
4th April 2022. Therefore
April 2022. Therefore I| took
took theinitiative
theinitiative to
to organize
organize a
a workshop in collaboration
workshop in collaboration
with Health
with Health and
and Agriculture
Agriculture to
to provide
provide information
information on
on Nutritional
Nutritional Diet,
Diet, importance
importance of
of immunization
immunization and
and
healthcare during
healthcare during pregnancy.
pregnancy.

The preparation
The preparation of
of food
food items
items were
were demonstrated
demonstrated to
to the
the FLWs
FLWs present
present in
in the
the workshop using different
workshop using different
types of
types of millets
millets available
available in
in the
the local
local market. The benefits
market. The benefits of
of different
different millets
millets and
and the
the recipe
recipe was
was also
also
shared with
shared with the
the FLWs
FLWs with an instruction
with an instruction to
to provide
provide this
this information
information to
to the
the women
women especially
especially the
the
pregnant and
pregnant and lactating
lactating mothers
mothers during
during their
their home
home visits.
visits.

On this
On this occasion,
occasion, participants
participants stated
stated that
that to
to stay
stay healthy,
healthy, traditional
traditional food
food items
items like
like jowar, bajra, sawan,
jowar, bajra, sawan,
tangun, maduwa,
tangun, maduwa, kodo
kodo have
have to
to beincluded
beincluded in
in the
the daily
daily diet
diet since
since these
these provide
provide a a lot
lot of
of nutritious
nutritious elements
elements
to the
to the body.
body. Krishna
Krishna Narayan
Narayan Jha,
Jha, Deputy
Deputy Directorof
Directorof the
the Education
Education Department,
Department, said
said that
that itit is
is very
very
important to
important to bring
bring changes
changes in
in the
the diet
diet to
to stay
stay healthy.
healthy.

At the
At the end
end of
of the
the program,
program, I| requested
requested all
all the
the Supervisors
Supervisors and
and the
the Anganwadi
Anganwadi workers to spread
workers to spread the
the
awareness on
awareness on use
use of
of locally
locally available
available nutritious
nutritious food
food and
and to
to explain
explain the
the method
method of
of cooking
cooking food
food
using these
using these grains
grains to
to local
local women.
women. A
A large
large number
number of
of Anganwadi
Anganwadi Workers
Workers and
and Lady
Lady Supervisors
Supervisors
assured that
assured that they
they would
would generate
generate awareness
awareness on
on benefits
benefits of
of millets
millets topic
topic during
during their
their visits
visits to
to the
the
households with
households with Pregnant
Pregnant and
and Lactating
Lactating Women.
Women.

18 WCD
18 WCD Newsletter
Newsletter 2022
2022
AWC: Indira
AWC: Indira Colony
Colony First
First Sector:
Sector: Bhagat
Bhagat ki
ki Kothi
Kothi Project:
Project: Jodhpur
Jodhpur City;
City; District:
District: Jodhpur
Jodhpur State:
State:
Rajasthan
Rajasthan

As narrated
As narrated by
by Monika
Monika Gehlot,
Gehlot, Lady
Lady Supervisor.
Supervisor. My
My name
name is
is Monika
Monika Gehlot.
Gehlot. I| am
am working
working as
as a
a lady
lady
supervisor at
supervisor at Bhagat
Bhagat ki
ki Kothi
Kothi sector
sector in
in Jodhpur
Jodhpur district
district of
of Rajasthan.
Rajasthan. Sometime
Sometime back
back a
a campaign
campaign was
was initiated
initiated
in our
in our district,
district, where
where weight
weight and
and height
height of
of all
all the
the children
children was
was measured
measured at
at all
all the
the AWCs in my
AWCs in my sector.During
sector.During
this process,
this process, we
we found
found that
that in
in an
an AWC
AWC located
located in
in Indira
Indira Colony
Colony of
of my
my sector,
sector, weight of a
weight of a 3
3 year
year old
old child
child
(Ayush) was
(Ayush) was very
very less
less for
for his
his age.
age.

Ayush was in
Ayush was in the
the malnourished
malnourished category
category according
according to
to thegrowth
thegrowth chart.
chart. I| went
went to
to Ayush's
Ayush's house
house and
and told
told his
his
parents about
parents about his
his poor
poor nutrition
nutrition status.
status. The
The parents
parents were very worried
were very about Ayush‟s
worried about Ayush’s health.
health. I| told
told his
his parents
parents
that we
that we can
can increase
increase his
his weight
weight by
by taking
taking good
good care
care of
of his
his diet
diet at
at home.
home. Aayush's parents were
Aayush's parents also told
were also told to
to
take special
take special care
care of
of his
his hygiene
hygiene so
so that
that he
he does
does not
not fall ill, as
fall ill, as illness
illness can
can make
make him
him even
even more
more vulnerable.
vulnerable. We
We
started paying
started paying special
special attention
attention to
to Ayush
Ayush and
and also
also started
started taking
taking his
his weight
weight once
once a
a month.
month. Since
Since Ayush has
Ayush has
completed 3
completed 3 years,
years, therefore,
therefore, we
we requested
requested his
his parents
parents to
to send
send him
him to
to the
the AWC regularly for
AWC regularly for pre-school
pre-school
education, where
education, where he
he could
could be
be provided
provided with
with hot
hot cooked
cooked meals
meals as
as well.
well. His
His parents
parents listened
listened to
to us
us and
and started
started
sending Ayush
sending to the
Ayush to the AWC regularly. At
AWC regularly. At the
the AWC,
AWC, iron
iron syrup
syrup was administered twice
was administered twice a
a week
week and
and calcium
calcium was
was
provide daily.
provide daily. Along with the
Along with the AWW,
AWW, I| also
also did
did a
a home
home visit
visit to
to Ayush's house once
Ayush's house once a
a week
week where, his parents
where, his parents
were counselled
were counselled about
about various
various local
local recipes
recipes and
and good
good hygiene
hygiene practices
practices to
to be
be adopted
adopted at
at home.
home. During
During the
the
home visit,
home visit, his
his mother
mother was
was also
also trained
trained to
to cook
cook healthy
healthy food by using
food by using locally
locally available
available foods
foods like
like millets,
millets,
vegetables and flowers
vegetables and flowers of
of drumsticks,
drumsticks, ghee,
ghee, milk,
milk, groundnut,
groundnut, jaggery and other
jaggery and other leafy
leafy vegetables.
vegetables. Ayush's
Ayush's
weight started
weight started increasing
increasing gradually
gradually due
due toto continuous
continuous feeding and special
feeding and special attention.
attention. After
After aa period
period of
of 6
6
monthsof follow-up,
monthsof follow-up, Ayush's
Ayush's weight
weight became
became normal
normal as
as of
of other
other children
children of
of his
his age.
age. The
The POSHAN
POSHAN Abhiyaan
Abhiyaan
has played
has played a
a strong
strong role
role as
as a
amass movement in
mass movement in reducing
reducing malnutrition.
malnutrition.

Efforts of
Efforts of Anganwadi
Anganwadi Worker in
Worker in
Resuming Essential
Resuming Essential Services
Services

I| am
am Khushbu
Khushbu Kumari,
Kumari, Anganwadi
Anganwadi Worker
Worker of
of
Anganwadi Center
Anganwadi Center Paswan
Paswan Tola
Tola (153)
(153) in
in Baliya
Baliya ICDS
ICDS
Project. My
Project. My Anganwadi
Anganwadi Center
Center was
was running
running in
in own
own
AWC building.Provision
AWC building.Provision of
of child
child friendly
friendly toilet
toilet facility
facility
and sanitation
and sanitation related
related care
care has
has been
been well taken care
well taken care of
of
in my
in my Center.
Center. As an Anganwadi
As an Worker, I| was
Anganwadi Worker, was well
well
oriented
oriented and
and busy
busy with
with children
children of
of Preschool
Preschool
Education.
Education. Paushtik
Paushtik laddu
laddu was
was prepared
prepared and
and
distributed
distributed among
among the
the children.
children. Children
Children were
were
delighted
delighted

19 WCD Newsletter 2022

 with the
with the taste
taste and
and quality
quality of
of paushtik
paushtik laddu.
laddu. I| have
have been
been following recommended daily
following recommended daily menu
menu for
for
snacks and
snacks and hot
hot cooked
cooked meal
meal including
including distribution
distribution of
of milk
milk and
and egg on specific
egg on specific days.
days.

Poshan Tracker:
Poshan Tracker: I| have
have received
received an
an orientation
orientation on
on Poshan
Poshan Tracker
Tracker App
App and
and am
am trying
trying to
to enter
enter all
all the
the
required information
required information ona
ona daily
daily basis.
basis. I| ralso
ralso received
received a
a refresher
refresher training
training on
on Poshan
Poshan Tracker
Tracker and
and after
after
that I| have
that the confidence
have the confidence to
to upload
upload correct
correct information.
information.

I| am
am an
an Anganwadi Worker in
Anganwadi Worker in Sheohar
Sheohar ICDS
ICDS Project
Project

I| am
am Kumari
Kumari Manju,
Manju, Anganwadi Worker in
Anganwadi Worker in Anganwadi Center Chakiaya.
Anganwadi Center Chakiaya. I| am
am also
also an
an awardee
awardee of
of best
best
Anganwadi Worker
Anganwadi Worker under
under the
the Poshan
Poshan Abhiyaan Reward and
Abhiyaan Reward and Recognition
Recognition Program.
Program. My
My Anganwadi
Anganwadi
Center is
Center is running
running in
in Government
Government building
building in
in Middle
Middle School
School premises.
premises. AA child
child friendly
friendly toilet
toilet and
and drinking
drinking
water facilities
water facilities are
are available
available in
in this
this Anganwadi Center. I| was
Anganwadi Center. actively involved
was actively involved in
in various
various outreach
outreach
activities during
activities during COVID
COVID pandemic
pandemic and
and coordinated
coordinated well
well with health counterparts
with health counterparts to
to extend
extend essential
essential
health and
health and nutrition
nutrition services
services to
to the
the community
community members.
members. During
During post
post COVID
COVID phase,
phase, I| tried
tried my
my level
level
best to
best to resume
resume the
the services
services of
of the
the Anganwadi Center, regularly
Anganwadi Center, regularly providing
providing pre-school
pre-school education
education to
to the
the
children, distributing
children, distributing THR
THR on
on scheduled
scheduled day,
day, organising
organising Complementary
Complementary Feeding
Feeding Day
Day every
every month,
month,
conducting growth
conducting growth monitoring
monitoring &
& promotion
promotion etc.
etc. During
During the
the Covid
Covid period
period I| received
received an
an orientation
orientation to
to
maintain Poshan
maintain Poshan Tracker
Tracker Application and sincerely
Application and sincerely kept
kept updating
updating the
the tracker
tracker regularly.
regularly.

20 WCD Newsletter 2022

Measuring devices
Measuring devices are
are available
available and
and being
being used
used to
to capture
capture anthropometric
anthropometric measurement
measurement of
of children
children to
to
be updated
be updated in
in the
the Poshan
Poshan tracker.
tracker. AWWs sought refresher
AWWs sought refresher training
training regarding
regarding Poshan
Poshan Tracker
Tracker afresh
afresh so
so
that correct
that correct information
information can
can be
be uploaded.
uploaded.

I| have
have prepared
prepared Paushtik
Paushtik laddu
laddu and
and distributed
distributed itit among
among the
the children
children during
during Covid
Covid lockdown.
lockdown. I| have
have
been following
been recommended daily
following recommended daily menu
menu for
for snacks
snacks and
and hot
hot cooked
cooked meal
meal including
including distribution
distribution of
of milk
milk
on specific
on specific day
day once
once a
a week.
week. I| have
have strong
strong coordination
coordination with
with a
a senior
senior ANM
ANM and
and two
two trainee
trainee ANMs
ANMs who
who
are deputed
are deputed for
for Chakiya
Chakiya Anganwadi
Anganwadi Center
Center to
to conduct
conduct VHSND.
VHSND. Drugs,
Drugs, vaccines,
vaccines, IFA,
IFA, contraceptives
contraceptives
etc. and
etc. and supply
supply related
related to
to VHSND
VHSND were
were available
available adequately.
adequately. AWW
AWW and
and ANMs
ANMs were
were having
having role
role clarity
clarity
and distribution
and distribution of
of responsibilities
responsibilities among
among themselves
themselves to
to organise
organise VHSND
VHSND session
session in
in a
a well-coordinated
well-coordinated
manner. Such
manner. Such practices
practices help
help to
to ensure
ensure case-based
case-based counselling
counselling to
to the
the mothers
mothers for
for proper
proper care
care and
and
support for
support timely vaccination,
for timely vaccination, use
use of
of MCP
MCP card
card asas counselling
counselling tool
tool and
and for
for mothers
mothers to to adhere
adhere to
to
recommended health
recommended health and
and nutrition
nutrition practices.
practices. Service
Service providers
providers were
were encouraged
encouraged to
to utilise
utilise resources
resources
optimally for
optimally for better
better coverage,
coverage, delivery
delivery of
of quality
quality health
health services
services and
and increased
increased community
community engagement
engagement
to access
to access quality
quality services.
services.

21 WCD Newsletter 2022

KALEIDOSCOPE
KALEIDOSCOPE

Editorial Team
Editorial Team
Central Project
Central Project Management
Management Unit
Unit (CPMU)
(CPMU) POSHAN
POSHAN Abhiyaan
Abhiyaan Team