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Business Proposal

Business proposal to associate with the brand “Being Human Jewellery” in ----------- for "Exclusive
Business Outlet" (EBO) for Being Human Jewellery

25th October 2018

Dear Mr.

It was really nice discussing about your business and its ideas for expansion into the future. We have
built a good synergy between us and can now chalk out the initial roadmap to begin our association
formally.

This proposal details out the processes, path & commercials for our mutual agreement to begin working
as a team to achieve greater success in our business objectives.
Please go through the proposal in detail and sign it off so that we can begin work at the earliest.

Thank You,

For Style Quotient Jewellery Pvt Ltd

Authorized Signatory

Subsequent to your interest to associate with Being Human Jewellery Brand as a Franchisee of Exclusive Business Outlet
(EBO) and your discussions on the above subject with our management, we are pleased to offer you this association
through this Letter of Intent. Please note that this offer is subject to approval from Being Human Foundation and our
management.

302, Times Square, Next to Sai Service Pvt Ltd,

Western Express Highway, Andheri (East), Mumbai 400 069
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About us:

SQJPL is the global licensee for the Being Human Jewellery brand, owned by Being Human Foundation with Salman
Khan”. The highlight of the brand is that with sale of every piece of this jewellery a part proceeds go for charity that
brightens up destiny of some underprivileged children in India. Being Human Foundation primarily works for education
and health care of the under privileged.

Being Human Jewellery Brand

Under Being Human Jewellery we have the diamond Jewellery and plain gold jewellery range. The details of the brand are
as under:

Being Human Diamond Jewellery

1. Under Being Human Diamond Jewellery we have exquisitely designed rings, earring, pendants, bracelets and light
weight necklets in 18KT gold studded with diamonds in SI-GH quality. The product is priced in the MRP range of
Rs 5,000/- to Rs 1,00,000/-
2. Every piece is certified by GSI - Lab from USA. Every certificate certifies “Natural Diamonds” and also comes with a
QR code to enable consumers to download the details from GSI website.

Being Human Plain Gold Jewellery

1. Under Being Human Plain Gold Jewellery we have beautifully crafted rings, earring, pendants, bracelets and light
weight necklets. The gold products are available in 22KT and 18KT depending on the preference in your market.
2. The product range is from 2gms to 15gms. The gold products are priced to consumer on the basis of daily gold
rate and does not have a fixed MRP.
Our Proposal:

Proposal to associate with the brand “Being Human Jewellery” in Lucknow for "Exclusive Business Outlet" (EBO)

An EBO operates under following terms & conditions:

a) Initial purchase of Rs 1 Crore worth of products in the combination of Diamond Jewellery and Plain Gold
Jewellery.
b) Company provides the artwork of branding and creative for In-store as well as outside store visuals.
c) Company provides you with all the Point of Sale material (Display Kit, Tent Cards, Posters, and Standee
etc.) for the retailer showroom.
d) With every piece you get a unique packaging material with Salman Khan’s voice thanking each and
every consumer on their purchase as part proceeds go for charity.
e) The brand is supported with a 360 degree markets Kindly visit our Facebook B2B
https://www.facebook.com/Being-Human-Jewellery-Fine, twitter and Instagram for regular activity
updates.

Commercial Terms
As EBO you are entitled for following margins on products
a) 28% discount on SRP in Diamond Jewellery
b) 12% margins on Plain Gold Jewellery as against our suggested selling price:

302, Times Square, Next to Sai Service Pvt Ltd,

Western Express Highway, Andheri (East), Mumbai 400 069
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a. For 18KT our suggested selling price is 102% of the daily gold rate and you are invoiced at 88% of
the same.
b. For 22KT our suggested selling price is 116% of the daily gold rate and you are invoiced at 103%
of the same.

c) A onetime association fee of Rs 2,00,000/- is payable by an EBO

d) The EBO maintains the minimum stock level of the initial purchase on average monthly basis and
undertakes to buy and replenish the sold stock.
e) In addition to your margins, you shall entitled to additional 2% on diamond jewellery purchase and 1% of
gold jewellery purchase for your local marketing activities. You are expected to contribute the same and
this re-imbursement is capped at 50% of the spends or above % whichever is lower.
f) You shall be allowed to exchange 15% of your total yearly purchase from us with a nominal service
charge of 2% on Plain Gold Jewellery and 5% on Diamond Jewellery

General Terms

a) It is pertinent to note that we intend to operate Being Human Jewellery Brand with utmost Business
Ethics with the consumers.
b) As an EBO you undertake the responsibility that consumer would not be misrepresented about the
Brand, its designs, quality and purity.
c) Buying and selling of the Being Human Designs from any other manufacturer or supplier, copy of
products/designs or counterfeits is strictly prohibited

 Upon your confirmation and payment of the association fees you shall be issued an Authorized PR certificate
along with your initial purchase

We kindly request you to accept the above proposal with your sign and stamp as given below.

_____________________________________ Date & Place _____________________________

Acceptance of Proposal by M/S …………….. ,

Name, Sign & Stamp

302, Times Square, Next to Sai Service Pvt Ltd,

Western Express Highway, Andheri (East), Mumbai 400 069