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PART THREE: MOTIVATING, LEADING, COMMUNICATING, AND
DEVELOPING
CHAPTER 8
MOTIVATING FOLLOWERS
WHAT IS MOTIVATION?
BUILDING A TEAM
COMMUNICATING EFFECTIVELY
ADDITIONAL ACTIVITIES
CHAPTER 8
MOTIVATING FOLLOWERS
Responding to a Supervisory Dilemma: Supervisors need to be aware that the value in their
companies comes from the employees who are motivated to be there. It is important to
understand how important employee motivation is and be able to motivate employees. That
requires understanding what motivation is.
• Motivation
—Some employees are very highly motivated
—Others simply can’t seem to put forth much sustained effort
—Most people are in between those two extremes
—This chapter provides insights that can help increase employee motivation
WHAT IS MOTIVATION?
Objective 8-1. Define motivation.
• Motivation defined
See: Exhibit 8-1: Needs and motivation.
—Willingness to do something
—Satisfy a need that is causing increased tension
—Drive
—A satisfied need results in reduced tension
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Copyright (c) 2016 Pearson Education, Inc. 8-2
UNDERSTANDING INDIVIDUAL DIFFERENCES
Objective 8-2. Identify and define five personality characteristics relevant to understanding
the behavior of employees at work.
• Machiavellianism (Mach)
—Tendency to be manipulative and believe that ends justify means
—Tend to be motivated on jobs that require bargaining skills or where there are
substantial rewards for winning
—Are frustrated when forced to follow rules
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• Self-esteem
—The degree to which people like or dislike themselves
—People with high self-esteem believe they possess more of the ability they need to
succeed
—People with low self-esteem are dependent on positive evaluations and are more
likely to seek approval from others
• Self-monitoring
• Risk propensity
—The willingness of a person to take chances
—If high, can make decisions faster with less information
—If high, tend to prefer riskier jobs, such as stockbroker or firefighter
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Do You Need to Develop Your Emotional Intelligence to Improve Your Supervision Skills?
• Self-awareness
—Awareness of what/how you are feeling
• Self-management
—Ability to manage your emotions and impulses
• Self-motivation
—Ability to persist in the face of setbacks and failures
• Empathy
—Ability to sense how others are feeling
• Social skills
—Ability to handle emotions of others
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• McGregor’s Theory X
• McGregor’s Theory Y
—Employees view work as being as natural as rest or play
—A person will exercise self-direction and self-control if he or she is committed to
the objectives
—The average person can learn to accept, even seek, responsibility
—The ability to make good decisions is widely dispersed throughout the population
and not necessarily the sole province of supervisors
—Theory Y assumptions appear more valid than Theory X, but no evidence
—Given the situation, either theory can be appropriate
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• Classical view
—The opposite of satisfaction is dissatisfaction
• Herzberg’s view
—Removing dissatisfiers from a job does not necessarily make the job satisfying
• Hygiene factors
— Company policy and administration, supervision, interpersonal relations, working
conditions, and salary
• Motivators
— Achievement, recognition, the work itself, responsibility, and growth
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• Equity theory
See: Exhibit 8-4: Equity theory.
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• Expectancy theory
See: Exhibit 8-5: Expectancy theory.
• Effort-performance link
—“If I give a maximum effort, will it be recognized in my performance evaluation?”
—If the skill level of the employee is deficient, or if the appraisal system is poorly
designed, or if the employee believes his/her boss doesn’t like him/her, the answer
might be “No”
—Accordingly, one possible source of low employee motivation is the belief by the
employee that no matter how hard he/she works, the likelihood of getting a good
performance appraisal is low
• Performance-rewards link
—“If I get a good appraisal, will it lead to organizational rewards?”
—Many employees see this relationship weak because organizations reward a lot of
things other than appraisals
See: Something To Think About (and promote class discussion) Motivated to do What?
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See: Exhibit 8-6: Examples of high and low levels of job characteristics.
• Job design
—The way tasks are combined to form complete jobs
—Can range from routine to non-routine
• Job enrichment
—Increases the degree to which a worker controls the planning, execution, and
evaluation of his or her work
—Allows the worker to do a complete activity
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• Pay-for-performance programs
—Compensation plans that pay employees on the basis of some performance measure
—Probably most compatible with expectancy theory
• Competency-based compensation
—Pays and rewards employees on the basis of skills, knowledge, or behaviors
—Pay levels are established on the basis of the degree to which these competencies
exist
Notes: _______________________________________________________________________
Copyright (c) 2016 Pearson Education, Inc. 8-9
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• Your options
—Employee recognition programs
—Recognize the power of praise
—Empower workers with more authority to address customers’ problems
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• Flextime
—Employees are allowed flexibility in planning work schedules
—Can improve employee motivation and morale, reduce absenteeism, and increase
wages due to productivity gains
—Not applicable to every job
• Job Sharing
—Two or more employees split a traditional work schedule
—Firm can acquire skilled workers, yet firms may be unable to find compatible pairs
of workers who can coordinate the job intricacies
Notes: _______________________________________________________________________
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• ESOP
—Employees become part owners of the organization by receiving stock as a
performance incentive
—Allows employees to purchase additional stocks at attractive prices
—Increases employee satisfaction and frequently results in higher performance
Notes: _______________________________________________________________________
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ENHANCING UNDERSTANDING
SUMMARY
8-2. Contrast behavioral predictions about people with an internal versus an external locus
of control.
Learning Objective: 8-2
AACSB tag: 8
People with an internal locus of control believe they are in control of their own destiny. If they
succeed, they attribute the success to their own hard work and perseverance. If they fail, they
blame themselves. External locus of control individuals, if they do succeed, attribute their
success to luck. If they fail, it’s “destiny,” or “the system,” or the fault of anything or anyone
other than themselves.
8-3. Compare the assumptions of Theory X with those of Theory Y. Do you believe that
there are types of jobs that require one focus or another? Explain.
Learning Objective: 8-3
AACSB tag: 8
McGregor’s Theory X/Y describes management assumptions about workers. Theory X
assumptions are that workers dislike work and will attempt to avoid it, must be coerced or
threatened to do any work, will shirk responsibility and seek formal direction, and are not at all
ambitious, placing security above all else. Theory Y assumptions are that workers view work to
be as natural as rest or play, are self-directed if they are committed to the stated goals, seek out
responsibility, and, along with their managers, are able to make good decisions.
8-4. What is the importance of the dual continuum in the motivation-hygiene theory?
Learning Objective: 8-3
AACSB tag: 8
Herzberg suggests that employee motivation is a two-factor proposition; on one hand, hygiene
factors are those that are related to external factors such as company policy and administration,
supervision, interpersonal relationships, and working conditions. These are not the things that
motivate people, according to Herzberg. If the employee is satisfied with these factors, he is just
that, not dissatisfied. The other continuum is the motivators; the internal factors such as
achievement, recognition, and the work itself. These are the real motivators, and they motivate
by establishing a work environment that enhances the worker’s intrinsic needs.
8-6. What role would money play in (a) the hierarchy-of-needs theory, (b) motivation-
hygiene theory, (c) equity theory, (d) expectancy theory, and (e) the case of employees with
a high nAch?
Learning Objective: 8-3, 8-4, 8-5
AACSB tag: 8
Maslow would consider money to be instrumental in meeting physiological needs. As such, it
would be a lower-order need, not a primary motivator once those needs had been met. Herzberg
would consider money to be a dissatisfier. Having it would not necessarily motivate a worker,
but not having it would cause dissatisfaction. Equity theory advocates would say, “It depends. If
my inputs are the same as yours, and if my outcomes are the same as yours, and if we do
basically the same job, there’s no problem; equity exists.” For those who are paid high salaries,
money is not a motivator at all, but it can certainly affect an employee’s behavior if there is a
perceived inequity. Expectancy theory suggests that money, as a motivator, would depend on its
perceived value to the employee. This would contain elements of Maslow, Herzberg, and Stacy’s
equity theory. The nAch would use money to keep score. It would probably be a waste of energy
to try to motivate a nAch by offering him or her more money. That’s not what motivates them.
It’s the challenge and sense of achievement.
8-8. What motivational challenges does a diversified workforce create for supervisors?
Learning Objective: 8-6, 8-8
AACSB tag: 8
Be flexible and do not ignore their culture. Diversity in American organizations is here to stay;
women, ethnic minorities, immigrants, physically disabled, seniors, life-style differences, etc.,
and each of them is going to have different needs and different wants. You will have to
understand them as individuals and you will have to understand and respond to their diversity.
Our traditional motivation theories are based on the capitalist-based notion of individual self-
interest. Theirs might not be. As a supervisor, you cannot assume that motivation techniques are
universally acceptable. This will require you to learn about your employees as individuals. Only
then will you be able to understand their culture. And, in the end, that is where you will either
succeed or fail in your understanding.
Overview
It is interesting that the baby boomers have been working to live and have often
defined themselves, their lives, their value, and the world through work. The current
generation seems to want to balance out life seeing the problems that living through ones
work can bring. In many ways, it is beyond the Type A and Type B to a fundamental
outlook of living, life roles, and a sense of being rather than just doing. If boomers are
driven by work and Gen X are not, what does it mean for a happy coexistence in
organizations? Is there some compromise or should there be? What is the reason for
living? What is your reason for living?
Teaching Notes
Answering this questionnaire may be a challenge for many of us who have been
driven to succeed in the traditional Type A manner. Other issues concern our ethical
standards and how they match our actions. What do we teach our kids? How do we act
with friends and family around ethical issues? Do we know how ethics shape our society?
What happens when major figures such as presidents lie to the nation or kids randomly
shoot others or when people say one thing and do the other? What is the state of values in
our society? Do we value ourselves? Do we value others who are different from us? Has
Exercises
1. Divide the class into two groups. Have one group prepare to debate the lack of values
in our nation as reflected by companies’ actions and the other debate that companies
value the items listed in the questionnaire.
▪ Learning objectives:
Bring the concepts of instrumental and terminal values to the context of
organizational settings.
▪ Preparation/time allotments:
Give the groups about 20 minutes to debate the issues amongst themselves, and
then bring the class together as a whole to talk about what each group concluded.
2. Have a class discussion on whether terminal values or instrumental values are more
important.
▪ Learning objectives:
Illustrate that both terminal and instrumental values are important.
▪ Preparation/time allotments:
This can be done in small groups, or with the entire class. It should take about 20
minutes.
3. Break the class up according to their scores and do a case. Then compare the results
of the analysis.
▪ Preparation/time allotments:
If you are using a lengthy case, you may want to give it to them ahead of time to
read. The class discussion should take about 30 minutes.
Internet Links
1. http://www.brint.com/opinion/
Here is more out-of-box thinking. Please scroll down to #37, Living with Oxymorons
in the Age of Paradox. What we value is obviously impacted by the context in which
we can or do value it. We live in a time of great transition where paradoxes are
everywhere. Read the information presented. Then write a two- to three-page analysis
of values and the Age of Paradoxes.
Overview
The instrument addresses individual motivational needs. Rather than looking at all
people in a certain group as motivated by task or people, intrinsically motivated, or
motivated by incentives or satisfaction, the idea of employees as complex beings is
addressed. In our day and age of knowledge-based organizations, individuals with well-
trained brains who possess the specific set of skills, knowledge, and abilities that a
company needs are essential for success. If that person can walk out the door and, thus,
take their expertise with them, it is important to hang on to them. Motivation is a key in
that retention process. This instrument is of a more recent vintage, 1997, and attempts to
address motivation in a way that managers can use on an individual, and not necessarily
on groups.
Teaching Notes
An interesting approach to this instrument would be to give students assigned
roles from an organization you might give a lecture on, such as one in transition, H-P,
Xerox, DaimlerChrysler, IBM, Coke, or assign some articles from sources such as
Business Week, Fortune, Fast Company, and/or Forbes. Then you could give them the
roles you have noted. They should take good notes so they will know about the
company’s culture, strategic plans, and structure and management approaches. They
could then take the instrument from what they think the perspective of that role in the
organization would be. After filling out the instrument, they could write a one-page
analysis of why they responded in the way that they did. You could then give an
overview lecture on motivation in the 21st century and the changes that all companies
Exercises
1. Break the class up into groups of three to four students and have them compare their
results on the instrument. Then have them discuss how to implement the findings if
they were managers.
▪ Learning objectives:
Show that different people are motivated by different things.
▪ Preparation/time allotments:
If they have taken the instrument ahead of time, allow about 30-minutes for the
exercise.
▪ Learning objectives:
Show the macro-level implications of motivation.
▪ Preparation/time allotments:
This should be a 15-20 minute class discussion.
Internet Links
1. http://guides.wsj.com/management/innovation/how-to-change-your-organizations-
culture/
Read the article “How to Change Your Organizations Culture” and discuss what
would need to be done to effect a change in an organization you are familiar with.
Teaching Notes
This instrument might be interesting for you to take and see what your current
view of students is. In many ways, our classrooms are organizations with goals, planning,
organizing, leading, and controlling. So the question to be posed: are you a Theory X- or
Theory Y-oriented manager, and how does that affect your approach to teaching?
Exercises
1. Break your class up into groups based on their scores of Theory X or Theory Y. Then
provide each group with a case and compare the results of each group.
▪ Learning objectives:
Apply Theory X and Theory Y to actual organizations.
▪ Preparation/time allotments:
You might want to give them the case ahead of time, depending on the depth of
the case. It works best if you can give a leadership-oriented case, as this theory
often applies itself well to leadership styles.
2. Discuss what types of managers your students have encountered and how they reacted
to performing their tasks.
▪ Learning objectives:
Relate Theory X & Y to actual managers.
Internet Links
1. http://www.queendom.com/
Whether one takes a Theory X or a Theory Y approach to managing others is based
on one’s relationship with work and workers. Although not always noted, emotions
are a part of how you see and judge others. Find the search bar and use it to look for
the Emotional Intelligence Test. Please take the test and then write a one- to two-page
analysis of the relationship of emotions to managerial approaches to work.
2. http://www.depaul.edu/ethics/
This is an excellent source for information on ethics. Please click on this site and then
browse around. Then write a four- to five-page paper analyzing ethics and how
different managers with different assessment of the individuals they manage might
relate to ethics. Clearly, how you look at others in terms of their value in the
workplace and how you would manage them relates to how one looks at ethical
behavior.
Overview
Motivation is probably the most studied of all the management concepts. And yet,
we still ponder what motivates not only others but ourselves. The instrument presented
here is based on the work of Maslow’s hierarchy of needs theory generated in the 1950s
and replicated millions of times since. The ERG allows the respondent to assess where
they are on motivation at a certain point in their lives. It is a useful instrument in this
country, but not as useful in most other countries where there are different cultural,
individual, and societal values concerning the concept of work. It can be used, but the
researcher must be aware of the cultural dynamics of that culture or it will not work as
effectively. Context is key with any motivational instrument. They can be of assistance to
managers, but they can also make oversimplified assumptions if they only use the results.
Teaching Notes
Motivation is of interest to all teachers who care about their teaching. It is also
increasingly a mystery to older faculty who began their teaching career in a time where
the classroom was their domain and motivation seemed to be a given. In our very diverse
culture, achieving a college degree is almost essential for entry into an organization in a
position of management. Under those conditions, motivation is perhaps defined
differently than it was in the 1950s when Maslow did his initial work, Alderfer’s work in
Exercises
1. Break the class into gender-based groups and have them discuss the concept of
motivation. Bring the class back into a large group and compare and contrast the
responses.
▪ Learning objectives:
Show how motivation can vary by gender.
▪ Preparation/time allotments:
Give students about 20 minutes to discuss this in small groups, and then spend
about 30 minutes discussing the topic with the entire class.
2. If you have students from other nations, have a general discussion of culture and
motivation. If you have good geographical distribution in the United States, have
students from each area discuss motivation in their part of the country.
▪ Learning objectives:
Apply the concept of motivation cross-culturally.
▪ Preparation/time allotments:
This depends on the make-up of the class, but generally it should be about a 20-
minute discussion.
Internet Links
1. http://www.humanmetrics.com/cgi-win/jtypes2.asp
Welcome to HumanMetrics. Click on the Jung Typology Test link and select a free
test. Personality and motivation are linked in terms of what the individual brings and
what the employer’s culture will offer in terms of motivation. Please take a test, score
it, and then write a two- to three page analysis of how your personality links to
motivation.
2. http://www.queendom.com/
Motivated to get your MBA or law degree? Just want to measure your IQ at this point
in your education? For most of the 20th century, IQ was deemed to be very important
whereas emotional IQ or sports IQ were dismissed as not relevant. Now we are
looking at different types of IQ, but the basic one is still emphasized. Find the search
bar and use it to look for the classical IQ test. Please take the test and click on the
Score button once you have completed the exam. Then analyze the results. In a two-
page analysis, discuss the results and analyze the exam itself in terms of what it does
or does not measure in terms of your IQ.
Overview
What does success mean in our society? That seems to be what this instrument is
measuring. We are a capitalist society, established by Puritans, who took the Protestant
work ethic to heart in every way from work to sex to raising families to citizenship. Their
perspectives on life have colored and permeated our total culture until rather recently.
With the influx of many other cultures, perhaps our sense of achievement may
change. Achievement may need to be redefined as Howard Gardner has done in his books
on the variety of intelligences beyond IQ as well as other authors on emotional IQ and
other achievement issues.
Teaching Notes
You might want to begin a discussion by having everyone in class write out what
they think achievement is for themselves, their parents, their bosses, and their friends and
siblings. Then you can talk with them about achievement and the use of context for
definition. Not every generation or person defines the term in the same manner, and that
deeply impacts what a person thinks of his or her own achievements. You might also
discuss how important the views of others are on whether we achieve something or not.
Exercises
1. Divide the class into teams based on gender for a discussion on achievement. Then
compare the findings.
▪ Preparation/time allotments:
This should be about a 20-minute discussion. Summarize the findings with the
class after the small group discussions.
2. Divide the class based on culture and discuss achievement. Have them discuss what
achievement might mean in other nations and how that definition would impact their
organizations and work achievement. Then compare the results.
▪ Learning objectives:
Apply the concept of achievement cross-culturally.
▪ Preparation/time allotments:
This should be about a 20-minute discussion, depending upon the make-up of the
class.
Internet Links
1. http://www.queendom.com/
Find the search bar and use it to look for the Sales Personality Test. Although many
of you may not be in sales as a career, many companies start their new hires out in
sales. After you have taken the test, please write a one-page of analysis of you and
your sales personality.
2. http://www.queendom.com/
Find the search bar and use it to look for the Happiness Test. Take the test and relate
the results on optimism/pessimism to your desire for achievement test.
BUILDING A TEAM
Responses will differ between students, but be sure to have them make specific references to
Objective 8-6 as they explain motivational factors that would appeal to all eleven employees.
Additionally, have them reference Herzberg’s two-factor theory as they explain what the
employees may find motivating.
COMMUNICATING EFFECTIVELY
Responses will differ between students, but be sure to have them make specific references to
Objectives 8-6 and 8-7 as they explain their reward preferences. Additionally, have them
reference Herzberg’s two-factor theory as they explain what motivates them.
Responses will differ between students, but be sure to have them make specific references to
Objectives 8-8 as they explain the motivation challenges inherent in the minimum-wage
workforce. Additionally, have them reference Herzberg’s two-factor theory as they explain what
motivates minimum-wage employees.
8-14. Using what you have learned from studying the various motivation theories, describe
the situation at the cafeteria.
Learning Objective: 8-6
AACSB tag: 8
Responses should focus on the issues inherent in motivating hourly workers who do not have the
motivating opportunities mentioned by Herzberg. Issues of equity and expectancy will be
essential to a response for this question as well as elements of personality.
8-16. Recommend a motivational approach for Sean to use and explain why it would be an
effective way to deal with the situation at the cafeteria.
Learning Objective: 8-7
AACSB tag: 8
Effective responses will weigh several motivational approaches, their application, and their
anticipated outcomes with the cafeteria workforce.
8-17. What can Caroline do to become more motivated about her work and overcome the
reputation of being passionless about her job?
Learning Objective: 8-2
AACSB tag: 7
Caroline needs to look for ways in which she can provide her own motivation for the job. Instead
of being a member in name only of the various dental organizations she could seek out
opportunities to lead and make a difference. She could transfer those leadership experiences back
to her office and make a difference in the workplace, thereby achieving positive recognition from
the dentists in the practice. She is correct in her observation that there is little variety in her job,
so she will need to add the variety herself.
8-18. What motivational opportunities could Caroline expect from her bosses at the dentist
office?
Learning Objective: 8-6
AACSB tag: 8
Caroline should be able to ask for educational opportunities to improve her skill set and at the
same time increase her value to the practice. Increasing her skills will make her more
marketable, and even if she does not receive the advancement she desires at the current practice,
she may become more valuable on the open market should she decide to seek new employment.
ADDITIONAL ACTIVITIES
2. According to Herzberg’s Theory, every employee has his or her own set of satisfiers and
dissatisfiers in the workplace. Split the class into groups of two. Ask each student to
interview his partner to learn what a few of his or her satisfiers and dissatisfiers are. Can he
or she explain what has created these satisfiers and dissatisfiers? Does his or her list change
often?