Module 3 – Leadership

Communicating Effectively

Public Safety Junior Leadership Course

 Module 3 – Leadership

I. Introduction
1. Opening Prayer.
2. Checking of Attendance.
3. Introduce the Instructor to the students.
• Rank/ Name
• Designation/ present unit assignment/ work experience
• Educational Background

Public Safety Junior Leadership Course

 Module 3 – Leadership

4. Administrative Announcements.

5. Clarifications of personal learning/Leveling of

expectation

6.This lesson is intended to provide the PSJLC

students the general knowledge about
communicating effectively.

Public Safety Junior Leadership Course

 Module 3 – Leadership

After this lesson, the students will be able to:

1. Describe Inspirational and Powerful Communication.

2. Identify and differentiate Speaking and Writing.

3. Enumerate the six (6) Basic Principles of Persuasion

.
4. Explain Listening as a Leadership Skill.

Public Safety Junior Leadership Course

 Module 3 – Leadership

II. Define Inspirational and

Powerful Communication.
Inspirational and Powerful Communication
Inspirational and powerful communication can
contribute to leadership effectiveness; therefore, it
is important to understand how to become a
communicator that is inspirational and emotion-
provoking. This is categorized in three ways:
speaking and writing, principles of persuasion, and
nonverbal communication.

Public Safety Junior Leadership Course

 Module 3 – Leadership

Communication is our most important tool and is

at the heart of all organization operations.
Communication can be the basis for understanding,
cooperation and positive action, without it, such
goals would be undermined. The vitality, creativity,
and productivity of organizations depend on the
content and character of their communication
through the interaction process, information and
knowledge are transferred between people.

Public Safety Junior Leadership Course

 Module 3 – Leadership

III. Identify and differentiate Speaking

and Writing.
Speaking is defined as the act, utterance, or
discourse of a person who speaks.
Writing is a medium of human communication that
represents language and emotion with signs and
symbols. In most languages, writing is a
complement to speech or spoken language.

Public Safety Junior Leadership Course

 Module 3 – Leadership

Communication (from Latin communicate,

meaning “to share) is the act of conveying
intended meanings from one entity or group to
another through the use of mutually understood
signs and semiotic rules.
Communication is the leader's "information
highway"; it flows freely in both directions and in
every circumstance – in good times and, especially,
in challenging ones.

Public Safety Junior Leadership Course

 Module 3 – Leadership

Speaker & Listener / Writer & Reader

When we speak, we usually need to be in the
same place and time as the other person. Despite
this restriction, speaking does have the advantage
that the speaker receives instant feedback from
the listener. The speaker can probably see
immediately if the listener is bored or does not
understand something, and can then modify what
he or she is saying.

Public Safety Junior Leadership Course

 Module 3 – Leadership

How Speaking and Writing Influence Each Other

In the past, only a small number of people could
write, but almost everybody could speak. Because
their words were not widely recorded, there were
many variations in the way they spoke, with
different vocabulary and dialects in different
regions. Today, almost everybody can speak and
write.

Public Safety Junior Leadership Course

 Module 3 – Leadership

Influence of New Technology

Modern inventions such as sound recording,
telephone, radio, television, fax or email have
made or are making an important impact on both
speaking and writing. To some extent, the divisions
between speaking and writing are becoming
blurred.

Public Safety Junior Leadership Course

 Module 3 – Leadership

Comparing Speaking and Writing

Speaking and writing are different, and each
should be seen in its own terms.
In the past, writing was often regarded as the
primary medium, and casual speech was seen as
a sloppy or incorrect version of the written form.
Speech was evaluated as if it were writing.
The basic unit of written language is the sentence.
The basic unit of spoken language is the tone
group.

Public Safety Junior Leadership Course

 Module 3 – Leadership

These two examples clearly illustrate the following

differences between speech and writing:
• Speech uses tone groups, and a tone group can
convey only one idea. Writing uses sentences,
and a sentence can contain several ideas.
• A fundamental difference between casual speech
and writing is that speech is spontaneous
whereas writing is planned.

Public Safety Junior Leadership Course

 Module 3 – Leadership

IV. Enumerate the six (6) Basic

Principles of Persuasion.
Cialdini's 6 Principles of Persuasion are reciprocity,
scarcity, authority, commitment and consistency,
liking and consensus. By understanding these
rules, you can use them to persuade and influence
others. Of course, doing so isn't always an ethical
thing to do.
Influence is power. Maybe even a super power.
Imagine being able to harness influence as a skill.
To be able to use it when the situation calls. The
truth is this is more possible than you may have
thought, thanks to research done over the years.

Public Safety Junior Leadership Course

 Module 3 – Leadership

1. Reciprocity
One of the most basic principles of influence is to
simply give that which you want to receive. In other
words, doing right by others is a good way to get
others to do the same for you. This idea of
reciprocity is a powerful one.

Public Safety Junior Leadership Course

 Module 3 – Leadership

2. Consistency
The principle of consistency is based on the power
of active, public, and voluntary commitments,
which results in people actually sticking to their
word. Let’s walk through these requirements in a
little more detail. The first part is an active
commitment. By active, Cialdini means something
that is written or spoken to others. Having people
say they will do something is a start, but when they
actively commit to it they’re much more likely to
follow through.

Public Safety Junior Leadership Course

 Module 3 – Leadership

3. Social Proof
People rely on social cues from others on how to
think, feel, and act in many situations. And not just
any people, but peers. People they believe are
similar to them. This is a key point and what is
called social proof.

4. Liking
People like those who like them or who they
perceive as friends. It’s a simple, yet powerful idea.
The principle of liking can be used in a few
different ways.

Public Safety Junior Leadership Course

 Module 3 – Leadership

5. Authority
When you are perceived as an expert in an area,
other does will be more likely to defer to you. Why?
Often because experts are able to offer a shortcut
to good decisions that would otherwise take a long
time to devise them. The idea then is to establish
that credibility of authority and expertise.

6. Scarcity
People value what is scarce. It’s just basic supply
and demand. As things become scarcer, they
become more valuable to others.

Public Safety Junior Leadership Course

 Module 3 – Leadership

V. Explain Listening as a
Leadership Skill.

Listening increases your capacity as a leader.

We can always learn from those around us,
including our direct reports. Effective listening
gives you knowledge and perspectives that
increase your leadership capacity. Being open to
feedback and new ideas from your team helps you
learn and grow as a leader.

Public Safety Junior Leadership Course

 Module 3 – Leadership

To be a great leader, you must be a great listener.

Listening is a core communication skill. It’s
fundamental for effective leadership.
Leadership listening will be an increasingly
important skill in the future. Organizations will
place greater importance on employee experience.

Public Safety Junior Leadership Course

 Module 3 – Leadership

A leader who is authoritarian and judgmental may

cause their employees to be afraid of them and
unwilling to communicate. This can lead to team
dysfunction and poor productivity.

So why are listening skills important? Here are five

other ways that listening skills make you a more
effective leader:

1. Listening increases your capacity as a leader

2. Listening shows you care

Public Safety Junior Leadership Course

3. Listening helps you comprehend the situation

4. Listening helps you better understand your business

5. Listening gives you a vision of the reality on the ground

According to a 2020 study by Emtrain, 1 in 10 employees say they do not

trust that their leaders would listen if they made a complaint.
This results in employees suffering and not feeling supported, which affects
their performance.

PSJLC
A further 31% of employees said their leaders lack empathy and don’t
show interest in their direct reports.
Leaders who lack empathy are perceived as selfish by their teams. This
can lead to the team environment deteriorating and negatively affect
performance.
86% of employees believe empathy is important in the workplace. Yet less
than half agree that their colleagues and leaders display empathy.
The difference between listening and active listening in leadership

PSJLC
 Module 3 – Leadership

Active and empathetic listening can improve the

employee experience.
Companies of the future will work for their
employees, not the other way round.
But what’s the difference between listening and
active listening?
Let’s take a look at the three types of listening and
how active listening can make you a more effective
leader.

Public Safety Junior Leadership Course

 Module 3 – Leadership

1. Internal listening
This type of listening is also known as “not
listening.” It’s one of the worst listening habits, yet
we are all guilty of it.
You may be looking at the person and pretending
to listen. You might even nod at appropriate
moments and interject with “ahhs” and “umms.”

Public Safety Junior Leadership Course

 Module 3 – Leadership

2. Focused listening
Focused listening is an improvement from internal
listening.
This is when you are not thinking about other
things (or looking at your phone). Instead, you
focus on the message the person is trying to
deliver to you.
You may be hearing the words they say but are not
connecting fully with the energy or emotion behind
what they’re saying. This will make your employee
feel heard but not fully understood.

Public Safety Junior Leadership Course

 Module 3 – Leadership

3. Active listening
An effective listener is an active listener.
Active listening — also known as 360 listening —
requires not only focusing on what the person says
but also what they don’t say.
An active listener pays attention to body language
and other nonverbal cues regarding the person’s
emotional state.

Public Safety Junior Leadership Course

 Module 3 – Leadership

Here are five ways leadership listening impacts

your role as a leader:

1. It establishes trust
2. It motivates your employees
3. It sets a good example
4. It drives innovation
5. It helps you make better decisions

Public Safety Junior Leadership Course

 Module 3 – Leadership

If you want to be a better leader, follow these eight

tips to develop more effective listening skills.

1. Develop your active listening skills

2. Make eye contact

3. Ask the right questions

4. Have an open mind

Public Safety Junior Leadership Course

 Module 3 – Leadership

5. Develop your emotional intelligence

6. Minimize distractions

7. Reflect back

8. Give yourself breathing room

Public Safety Junior Leadership Course

 Module 3 – Leadership

VI. Critique
Group the students into five groups, ask them to discuss
among themselves the following questions, then ask them
to present their answers after.

1. What’s stopping you from communicating effectively?

2. How would you describe effective communication?
3. What are the greatest challenges to good
communication?
4. How important is listening in communication?
5. Is there a way we can measure or assess effective
communication? How?

Public Safety Junior Leadership Course

 Module 3 – Leadership

VII. Summary
Inspirational and Powerful Communication
Communication informs, persuades, guides, and
assures, as well as inspires. You must be willing to
reveal more of yourself, to let others see your soul.
If you don't, you will undermine your effectiveness
as a leader, and your followers may soon drift to
the sidelines.

Public Safety Junior Leadership Course

 Module 3 – Leadership

Communication is our most important tool and is

at the heart of all organization operations.
Communication can be the basis for understanding,
cooperation and positive action, without it, such
goals would be undermined.

Public Safety Junior Leadership Course

 Module 3 – Leadership

Speaking is defined as the act, utterance, or

discourse of a person who speaks.

Writing is a medium of human communication that

represents language and emotion with signs and
symbols. In most languages, writing is a
complement to speech or spoken language.

Public Safety Junior Leadership Course

 Module 3 – Leadership

Communication (from Latin communicate,

meaning “to share) is the act of conveying
intended meanings from one entity or group to
another through the use of mutually understood
signs and semiotic rules.
Communication is the leader's "information
highway"; it flows freely in both directions and in
every circumstance – in good times and, especially,
in challenging ones.

Public Safety Junior Leadership Course

 Module 3 – Leadership

How Speaking and Writing Influence Each Other

In the past, only a small number of people could
write, but almost everybody could speak. Because
their words were not widely recorded, there were
many variations in the way they spoke, with
different vocabulary and dialects in different
regions. Today, almost everybody can speak and
write.

Public Safety Junior Leadership Course

 Module 3 – Leadership

Influence of New Technology

Modern inventions such as sound recording,
telephone, radio, television, fax or email have
made or are making an important impact on both
speaking and writing. To some extent, the divisions
between speaking and writing are becoming
blurred. Emails are often written in a much less
formal way than is usual in writing.

Public Safety Junior Leadership Course

 Module 3 – Leadership

Six (6) Basic Principles of Persuasion.

1. Reciprocity
2. Consistency
3. Social Proof
4. Liking
5. Authority
6. Scarcity

Public Safety Junior Leadership Course

 Module 3 – Leadership

Listening as a Leadership Skill.

Listening increases your capacity as a leader.

Leadership listening will be an increasingly
important skill in the future. Organizations will
place greater importance on employee experience.

Public Safety Junior Leadership Course

 Module 3 – Leadership

Here are five other ways that listening skills make you a
more effective leader:
1. Listening increases your capacity as a leader

2. Listening shows you care

3. Listening helps you comprehend the situation

4. Listening helps you better understand your business

5. Listening gives you a vision of the reality on the ground

Public Safety Junior Leadership Course

 Module 3 – Leadership

Difference between listening and active listening.

Let’s take a look at the three types of listening and how

active listening can make you a more effective leader.

1. Internal listening

2. Focused listening

3. Active listening

Public Safety Junior Leadership Course

 Module 3 – Leadership

Here are five ways leadership listening impacts

your role as a leader:
1. It establishes trust

2. It motivates your employees

3. It sets a good example

4. It drives innovation

5. It helps you make better decisions

Public Safety Junior Leadership Course

 Module 3 – Leadership

If you want to be a better leader, follow these eight

tips to develop more effective listening skills.

1. Develop your active listening skills

2. Make eye contact

3. Ask the right questions

4. Have an open mind

Public Safety Junior Leadership Course

 Module 3 – Leadership

5. Develop your emotional intelligence

6. Minimize distractions

7. Reflect back

8. Give yourself breathing room

Public Safety Junior Leadership Course

 Module 3 – Leadership

End of Presentation

Public Safety Junior Leadership Course