Globalization & Media

BABBA 5th Semester - Minor

Overview
● Before the 1990s, most mainstream media were national in scope. After the
1990s, most communication media have become increasingly global.
● International flows of information have been assisted by the development of
global capitalism, new technologies and the increasing commercialization of
global television, and which have occurred as the worldwide consequence of
the change of the policies adopted by various countries in Europe and the
US, paving the way for the proliferation of cable and satellite channels.
Overview
● The rapid expansion of global communication can be traced back to
technological advancements in the 18th and 19th centuries, which began
with the invention of the telegraph in 1837 and included the expansion of
postal services, cross-border telephone and radio communication, and the
establishment of a modern mass circulation press in Europe.
● Globalization has a great influence on the media and further its impact on
us. The most visible effect of globalization is wide spread communication.
The introduction of newspapers, magazine, internet and TV has immensely
helped to spread information and has helped people to come together from
all over the world. However this impact has its own disadvantages, its
advantages are much more..
●
Positive Impacts of Globalization and Mass Media

● The impact of globalization on media has its own advantages and

disadvantages but however the advantages are much more than the
disadvantages.
● The process of globalization has led to opening up of people mind towards
not just the walls within which they stay but also be aware of what’s
happening around the world. Ever since mass media came into existence
companies have used this as a means to communicate to let a large no. of
people aware about their products.
Positive Impacts of Globalization and Mass Media

● On the other hand even the people watching it or reading about it are in a
position to gain maximum benefit as with the help of media they will be able
to decipher between good or bad as per their requirements.
● With the years passing by and increasing globalization there is sophistication
of advertising methods and advancement in the techniques adopted.
● Globalization in media, not just restricted to advertisement in other fields in
fact in every field has opened up broader communication lines bringing the
various companies, economy and more importantly the countries together.
Factors Surrounding Media and Globalisation
● Cultural Imperialism
● Reporting on World Affairs
● Media in a globalised economy
● Social Media
Cultural Imperialism