CONTENTS

Sl NO CONTENT PAGE NO

1-11
1 INTRODU CTION

2 THEORETICAL BACKGROWND 12-33

3 THE COMPANY PROFILE 34-38

4 ANALYSIS AND INTERPRETATION 39-57

FINDINGS, SUGGESTIONS,AND
CONCLUSION
5 58-60

6 ANEXTURE, BIBLIOGRAPHY
 LIST OF TABLES

Sl Table No: Title Page No:

No
01 4.1 Table showing on gender 39

02 4.2 Table showing based on Age 40

03 4.3 Table showing based on income 41

04 4.4 Table showing based on education 42

05 4.5 Table showing based on make shopping 43

06 4.6 Table showing based on consideration purchasing 44

07 4.7 Table showing based on frequently buy online 45

08 4.8 Table showing based on Number of times a week 46

You consume.

09 4.9 Table showing based on aware of flipkart website 47

10 4.10 Table showing based on rate customer expectation 48

11 4.11 Table showing based on which product customer prefer 49

12 4.12 Table showing based on problem from purchasing online 50

13 4.13 Table showing based on customer main purpose using 51

online

14 4.14 Table showing based on risk in online shopping 52

15 4.15 Table showing based on customer use flipkart 53

16 4.16 Table showing based on adopted for payment system 54

17 4.17 Table showing based on rate the service of flipkart 55

18 4.18 Table showing based on biggest attraction in online 56

shopping

LIST OF GRAPHS
Sl Graph No: Title Page
No No:
01 4.1 Graph showing on gender 40

02 4.2 Graph showing based on Age 41

03 4.3 Graph showing based on income 42

04 4.4 Graph showing based on education 43

05 4.5 Graph showing based on make shopping 44

06 4.6 Graph showing based on consideration purchasing 45

07 4.7 Graph showing based on frequently buy online 46

08 4.8 Graph showing based on Number of times a week 47

You consume.

09 4.9 Graph showing based on aware of flipkart website 48

10 4.10 Graph showing based on rate customer expectation 49

11 4.11 Graph showing based on which product customer prefer 50

12 4.12 Graph showing based on problem from purchasing online 51

13 4.13 Graph showing based on customer main purpose using 52

online

14 4.14 Graph showing based on risk in online shopping 53

15 4.15 Graph showing based on customer use flipkart 54

16 4.16 Graph showing based on adopted for payment system 55

17 4.17 Graph showing based on rate the service of flipkart 56

18 4.18 Graph showing based on biggest attraction in online 57

shopping
 LIST OF CHARTS

Sl No Chart No: Title Page No:

01 2.11 Process of online shopping 27

02 2.13 Online buying behavior 29

 CHAPTER-1
INTRODUCTION

1.1 INTRODUCTION
1.2 STATEMENT OF THE PROBLEM

1.3 REVIEW OF LITERATURE

1.4 NEED FOR THE STUDY

1.5 OBJECTIVES OF THE STUDY

1.6 METHODOLOGY OF THE STUDY

1.7 HYPOTHESIS

1.8 SCOPE OF THE STUDY

1.9 LIMITATIONS OF THE STUDY

1.10 CHAPTER SCHEEM

 CHAPTER-2
THEORETICAL BACKGROUND

2.1 INTRODUCTION

2.2 HISTORY

2.3 MEANING OF ONLINE SHOPPING

2.4 CHARACTERSTICS OF ONLINE SHOPING

2.5 NEEDS FOR ONLINE SHOPPING

2.6 TYPES OF ONLINE SHOPPING

2.7 TYPES OF ONLINE SHOPPERS

2.8 CONSUMER ATTITUDES TOWORDS ONLINE SHOPPING

2.9 CONSUMER BUYING BEHAVIOUR

2.10 CONSUMER SATISFACTION TOWORDS IN ONLINE

SHOPPING

2.11 PROCESS OF ONLINE SHOPPING

2.12 PAYMENT OPTIONS IN ONLINE SHOPPING

2.13 ONLINE BUYING BEHAVIOUR

2.14 TOP 5 REASONS TO SHOP ONLINE

2.15 ADVANTAGES OF ONLINE SHOPPING

 CHAPTER-3
COMPANY PROFILE

3.1 COMPANY PROFILE

3.2 HISTORY

3.3 FOUNDING

3.4 ACQUISITIONS

3.5 COMPETATION

3.6 ABOUT THE FOUNDERS

 CHAPTER-4
ANALYSIS AND INTERPRETATION
 CHAPTER-5
FINDINGS, SUGGESTIONS, AND CONCLUSION

5.1 FINDINGS

5.2 SUGGESTIONS

5.3 CONCLUSION
 ANEXTURE
 BIBLIOGRAPHY
THANK YOU