Luisiana Integrated National High School

S.Y. 2023-2024

Business
Plan
Jhon Michael J. Abustan
Grade 12 STEM

I. Company Profile

A. Mission ,Vision and Values

a.1 Mission
We the Siren Treasures Co. will give our customer the satisfaction that they deserve. We will
serve and entertain them with our sincere heart. We will continuously improve the innovation and
development of business in the community.
 a.2 Vision
We the Siren Treasures Co. will established a trusted, safe, and orderly business. We will
ensure the innovation, service and quality of our product. We will be among the most admired and
trusted company in our industry.
a.3 Values
* Honesty ,Integrity ,Reliability ,Excellence
* Be proactive ,Be real ,Be exceptional and Be innovative

B. Business Concept
b.1 I will be starting a business that specializes in creating or producing jewelries. The company
will design and implement social interaction to help others to communicate well and build
relationship.

C. Name of Business
c.1 Company Name
Siren Treasures
* Siren Treasurers comes from the word Siren which means mermaid, I name it before
mermaid because mermaid are known for their beautiful accessories. I called it Siren Treasures
because the goal of this business is to help others to communicate well and build relationship.

D. Type of Ownership
d.1 Partnership
* I will plan to have partnership with my Co CEO Raven Tolentino who own Cutiecle, her
company specialize in offering nail polish etc. service. Since her businesses is compatible to my
businesses, we are going to collab her model will use her service and my jewelries.
.
E. Title or Logo

II. Marketing Plan

A. Target Customer
a.1 our target customer are all people, all gender and all age because I am confident that our
product is suited to every individual regardless of their gender and age, oor company also promotes
inclusivity.

B. Market Potential
b.1 All countries especially Philippines

C. Competitors
c.1 Direct Competitors
 * Tala by Kyla * Bulgari.
* Unisilver * Chow Tai Fook.
* Tiffany and Co. * Buccellati.
* Cartier. * Chopard.
* Harry Winston * Damiani.

c.2 Indirect Competitors

* Fake jewelry vendor
* Pawn shop

D. Product
d.1 Kinds of product
* Bracelet * Anklet
* earring * Necklace
* Choker
* Watch
* Ring

d.2 Types
* Diamond
* Gems
* Pearl
* Silver
* Gold

d.3 Product design

d.4 Benefits
* It will boost their self confident
* Accentuate or highlight certain features. Jewelry tends to highlight certain body features
like the neck, face, and hands

E. Price
Price List Pearl
Gold : 1 pcs Php. 251.47
Diamond
24K Gram Php. 3594.74
0.2 Grams PHP 49,498.62
22K Gram Php. 3295.18
F. Place
f.1 Location analysis
* My store will be located on every mall around the world.
f.2 Location safe and orderly
* It is located in the safe area.
f.3 Physical layout

Building Layout ( Interior design ) Building Layout ( Top view )

Building Layout ( Exterior Design )

 G. Promotion
g.1 Promotional tools
* I will make brochure, commercial in TV, and billboard
Sirens Treasures Siren Treasures

Opens on : December 25, 2023
At Mall of Asia Complex, J.W.
Diokno Blvd, Pasay, 1300 Metro
Manila
g.2 Promotional strategies
* I will tell to my friends or neighbor that I will starting a new business to spread the
information about it.
Address: Mall of Asia Complex, J.W. Diokno
Blvd, Pasay, 1300 Metro Manila
Cell no. - 09196026130 (Smart)
Tell no. - 555-4798
Facebook acct. – SirenTreasures@yahoo.com
Instagram acct. – SirenTreasures@yahoo.com
Twitter acct. - SirenTreasures@yahoo.com

III. Operation Plan

A. Materials
a.1 Sources
* Mines

B. Manpower
b.1 Sales Clerk Php. 2500.00 / day
Security Guard Php. 4000.00 / day
Designer Php. 4000.00 /day
Worker Php. 3250.00 / day
Cashier Php. 3500.00 / day

b.2 Positions
 Positions Knowledge Skills Traits
Sales Clerk - know how to - sales talking - patience ,proactive ,
persuade customer cheerful ,not bossy

Security Guard - knowledge in dealing - well trained officer - proactive ,careful ,

rude customer patience

Worker - has knowledge in - diligent in work - cheerful ,patience

making jewelries ,industrious
Cashier - know how to count - fast minded - patience ,trustworthy

b.3 Qualifications

Positions No. of employee Qualifications Age

Sales Clerk 5 - graduated of high 18 - above
school or college ,well
trained or graduated of
TESDA
Security Guard 2 - graduated of high 18 - above
school or college ,well
trained or graduated of
TESDA
Worker 50 - high school graduate 18 - above
Designer 5 - high school graduate 18 - above

C. Machine

Diamond Faceting Machines, Jewellery rolling mills like sheet and wire
Rolling Mills, Jewellers bench rolling mill, Gold Chain Making Machines, Jewelers Hand
press and Coining Press, Melting and Vacuum Casting Machinery.

D. Method
d.1 Production process
 The production process in a jewelry shop typically involves several key steps:

Design: The process begins with designing the jewelry. This can be done by in-house designers or
through collaboration with external designers. Computer-aided design (CAD) software is often used to
create detailed design plans.
Sourcing Materials: Once the design is finalized, the necessary materials are sourced. This
includes metals (e.g., gold, silver, platinum), gemstones (e.g., diamonds, rubies, sapphires), and other
components like clasps and chains.
Casting: For metal jewelry, the selected metal is melted and poured into molds to create the basic
shapes of the jewelry pieces.
Stone Setting: Gemstones are carefully set into the metal settings. This can be done using various
techniques, including prong setting, bezel setting, or channel setting.
Assembly: The individual components of the jewelry, such as chains, clasps, and decorative
elements, are assembled together to create the final piece.
Polishing and Finishing: The jewelry is polished to give it a smooth and shiny surface. Different
finishes, such as matte or brushed, can also be applied based on the design.
Quality Control: Each piece is carefully inspected for quality, including checking for defects,
ensuring stones are secure, and verifying measurements.
Hallmarking and Engraving: If required, hallmarking and engraving of logos, brand names, or
personalized messages are added.
Packaging: The finished jewelry is packaged in an attractive and protective manner for display in
the store or for shipping to customers.
Display and Sales: The jewelry is displayed in the shop, and sales staff assist customers in making
their selections. Online sales may also be managed through the shop's website.
Maintenance and Repairs: Jewelry shops often offer services for cleaning, repairing, and resizing
jewelry for their customers.
The specific processes can vary depending on the type of jewelry being produced and the shop's
specialization. Some jewelry shops may also offer custom design services, allowing customers to
collaborate on unique, one-of-a-kind pieces.

IV. Human Resources Plan

A. Recruitment Process
a.1 All the employee must pass the following :
- birth certificate
- brgy. clearance
- municipal record
- I.D.
- resume
- diploma

* They will have an interview after they pass their requirements to know that they already
have working experience or they have lots of skills that they can use in having a good
performance.