Ervina Lutfi

Product Manager & Marketing Strategist

+62821 3333 9783 | lutfiervina@gmail.com | linkedin.com/in/ervinalutfi

Currently a Product Manager with a strong focus on marketing and growth strategies for digital
banking products. My expertise lies in product marketing, marketing automation, and product
strategy. Whether working independently or as part of a team, I bring a perfect blend of passion
and resilience to deliver my best.

EXPERIENCES
SeaBank (PT Bank Seabank Indonesia) - Sr. Product Manager
MAY 2022 - PRESENT
● Ensure 100% SDLC policy & regulatory compliance for all marketing & customer’s products
including referral program, direct cashback, eKYC/onboarding, customer service tools
(live chat & chatbot)
● Build QRIS cashback system from scratch with ~700% txn increment in the first month
launching

Bukalapak (PT Bukalapak.com Tbk) - Product Marketing Manager

JUN 2021 - MAY 2022
● Managed product marketing of 40+ virtual products in Bukalapak & Kartu Prakerja project
● Managed Kartu Prakerja 1st position in search ads channel with >30% sales market share
across all channels

Mekari (PT Mid Solusi Nusantara) - Product Marketing Manager

SEP 2019 - MAY 2021
● Led go-to-market strategy for new products of HR tech, earned wage access, and
business chat platform
● Managed a team consisting of performance & content marketer to establish over 1,000
inbound leads in monthly basis

Qiscus (PT Qiscus Tekno Indonesia) - Marketing Officer

APR 2017 - AUG 2019
● Built Qiscus marketing team from scratch, from offline to online channels ● Established
100% Qiscus rebranding project from chat business platform into chat SDK provider with
20+ media coverage from local and international mass media
EDUCATION
University of Gadjah Mada (UGM), Yogyakarta - Bachelor of Psychology Activities:
Engineering Career Center, Business & Entrepreneurship Program, Politics & Student
Advocacy Forum, Student Press