Program BBA

Semester III Course Credits 4

Subject Title Entrepreneurship and Family Businesss

Subject Code

SESSION PLAN:

Module Roll Topic/Subtopic Session Details

No

Module 1 Roll Entrepreneurship Vijayashree & Alagamma(2020) "Entrepreneurial

No, 1-5 Meaning, Definition, Development and Small Business Management"
6-10 Features,
Discussion based teaching
61-65 Entrepreneurship VS
1
Intrapreneurship.
Entrepreneur Vs Understand the concept of entrepreneurship
Manager.

Module 2 11-15 Entrepreneurship Vijayashree & Alagamma(2020) "Entrepreneurial

16-20 Types. Development and Small Business Management"
66-70 Attribute of successful
entrepreneur
Social Discussion based teaching
Entrepreneurship
1

Understand different types of entrepreneurship

and attribute of successful Entrepreneur

11-15 Entrepreneurial Discussion based teaching

16-20 Strategy. Generating
and Exploiting new
1
entries. Why do
entrepreneur fail: The
four entrepreneurial Understand the concept of entrepreneurship
Pitfall.(Peter Drucker)
 1

Module 3 21-25 Family Business Gimeno, A; Baulenas, G. &Comacros, J: (2010)

26-30 Management ¿Family business Models: practical solution for the
Uniqueness & business family, Palmgrave MacMillan, London.
Dynamics –in Family
Business,
Discussion based teaching
Life Cycles of
Business The role of 2

Genograms and family Identify the dynamics of business

messages to understand
the family system.

30-35 Structural Management Gimeno, A; Baulenas, G. &Comacros, J: (2010)

of the Family Business ¿Family business Models: practical solution for
Family Culture and the business family, Palmgrave MacMillan,
Value Systems London.
Hofstede’s comparison

Discussion based teaching

Relate the Structural management in family

business Identify the concepts of Hofstede’s
comparison.
36-40 The systems theory Gersick K. E.; Davis J. A.; Hampton, M. M.;
model of Family Lansberg, I. 1997. Generation to generation : life
Business - Agency cycles of the family business: Boston, Mass. : Harvard
Theory of Family Business School Press
business - The
stewardship perspective
of family business Classroom teaching

Identify the systems theory model of Family

Business - Agency Theory of Family business
Module 4 41-45 Succession Planning: Lansberg, I. 1999. Succeeding generations : realizing
the dream of families in business. Harvard Business
 Understanding School Press
Succession Planning
Need of Succession
Planning Classroom teaching with practical exposure

3
Identify Need of Succession Planning

Discussion based teaching/Group discussion

Identify and define the objectives for their

business
46-50 Women's Management Neubaurer, Fred, Lank Alber (1998). The Family
Strategies and Growth Business: Its Governance and Sustainability. New
in Rural Family York. Routledge
Businesses Owned by
Women. Class room discussion

Understand role of entrepreneurship

Module 5 51-55 Use of Technology in https://www.silvertouchtech.co.uk/blog/top-

56-60 Business digital-transformation-trends-to-watch-in-2020/
Recent Trends in
Business
ERP, CRM and other https://www.fingent.com/blog/erp-or-digital-
Digital Transformation transformation-the-best-technology-solution-for-
etc your-enterprise/

Hands on in the computer lab

3,4
Apply new technology in the current business