Republic of the Philippines

Cagayan State University

COLLEGE OF ALLIED HEALTH SCIENCES
Andrews Campus
Caritan Sur, Tuguegarao City 3500, Cagayan

COURSE GUIDE

Course Title: Purposive Communication Course Code: GEC 107

No. of Units: 3 Units Semester/AY: Second/2021-22
No. of Hours: 3 hours/week or 54 hours/semester Pre/Co-requisite/s: None

Course Description:

Purposive Communication is a three-unit course that develops students’ communicative competence and
enhances their cultural and intercultural awareness through multimodal tasks that provide them
opportunities for communicating effectively and appropriately to a multicultural audience in local or global
context.

Intended Learning Outcomes

At the end of the course the students should be able to:

1. Describe the nature, elements and functions of verbal and non-verbal communication in various
multicultural contexts
2. Explain how cultural and global issues affect communication
3. Appreciate the impact of communication on society and the world
4. Determine culturally appropriate terms, expressions and images (sensitivity to gender, race, class,
etc)
5. Adopt cultural and intercultural awareness and sensitivity in communication of ideas
6. Evaluate multimodal texts critically to enhance receptive (listening, reading, viewing) skills
7. Convey ideas through oral, audio-visual and/or web-based presentations for different target
audiences in local and global settings using appropriate registers
8. Adopt awareness of audience and context in presenting ideas
9. Create clear, coherent and effective communication materials
10. Present ideas persuasively using appropriate language, registers, tone, facial expressions, and
gestures
11. Write and present academic papers using appropriate tone, style, conventions and reference styles

Course Outline:

Week Topics
Enrollment/Orientation
1
Communication processes, principles, and ethics
Communication and globalization

Local and Global Communication in multicultural

2 and 3 settings

Varieties and registers of spoken and written

language
Evaluating messages and/or images of different
4 types of texts reflecting various culture

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Purposive Communication
 Republic of the Philippines

Cagayan State University

COLLEGE OF ALLIED HEALTH SCIENCES
Andrews Campus
Caritan Sur, Tuguegarao City 3500, Cagayan

Communication aids and strategies using tools of

technology
Communication for various purposes (writing and
5–8
speaking)
9 MIDTERM EXAM
10 – 13 Communication for work purposes
14 – 17 Communication for academic purposes
18 FINAL EXAM

Course Requirements:
1. Quizzes
2. Individual and group activities
3. Group presentations
4. Speaking and writing outputs
5. Major Examinations

Assessment
Quizzes 30%
Activities 20%
Class Participation 30%
Major Examinations 20%
Consultation Hours:
MONDAYS: 2:00-5:00

Prepared by:

PAULINE GRACE P. CASIL-BATANG, PhD

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Purposive Communication