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  • Questionnaire For Validation 2

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    Melody Cainto
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    The document appears to be a survey questionnaire about the promotional tools of the San Agustin Museum in Intramuros and their influence on tourists' decision making. The questionnaire collects demographic information and asks respondents to indicate their level of agreement with statements about how various promotional tools like online advertisements, print advertisements, sales promotions, and public relations influenced their decision to visit the museum. Respondents are asked to use a 4-point Likert scale to rate their level of agreement with statements about different promotional tools of the museum.

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    Questionnaire for Validation 2

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    The document appears to be a survey questionnaire about the promotional tools of the San Agustin Museum in Intramuros and their influence on tourists' decision making. The questionnaire collects demographic information and asks respondents to indicate their level of agreement with statements about how various promotional tools like online advertisements, print advertisements, sales promotions, and public relations influenced their decision to visit the museum. Respondents are asked to use a 4-point Likert scale to rate their level of agreement with statements about different promotional tools of the museum.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    7 views3 pages

    Questionnaire For Validation 2

    Uploaded by

    Melody Cainto
    The document appears to be a survey questionnaire about the promotional tools of the San Agustin Museum in Intramuros and their influence on tourists' decision making. The questionnaire collects demographic information and asks respondents to indicate their level of agreement with statements about how various promotional tools like online advertisements, print advertisements, sales promotions, and public relations influenced their decision to visit the museum. Respondents are asked to use a 4-point Likert scale to rate their level of agreement with statements about different promotional tools of the museum.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 3

    COLEGIO DE STA.

    TERESA DE AVILA
    School of Hospitality and Tourism Management
    6 Kingfisher St., Zabarte Subd., Brgy. Kaligayahan, Novaliches
    Quezon City 1124 Philippines

    INFLUENCE OF PROMOTIONAL TOOLS OF SAN AGUSTIN MUSEUM IN


    INTRAMUROS TO THE DECISION-MAKING OF THE TOURISTS

    SURVEY QUESTIONNAIRE

    General Direction: The researchers are currently conducting a research entitled,


    “INFLUENCE OF PROMOTIONAL TOOLS OF SAN AGUSTIN
    MUSEUM IN INTRAMUROS TO THE DECISION-MAKING OF THE
    TOURISTS”. Please answer the questionnaire honestly.

    Remember, there are no right or wrong answers. Also, your


    responses will be treated with utmost concern and
    confidentiality.

    I. Demographic Profile of the Respondents

    Name (Optional):
    Nationality:

    Direction: Check (✓) the box below appropriate to your answer.

    Age: 18 – 26 years old (Gen Z)

    27 – 42 years old (Millenials)

    43 - 58 years old (Gen X)

    59 and above (Baby Boomers)

    Gender: Male Female

    II. Promotional Tools of San Agustin Museum


    Direction: Check (✓) the number appropriate to your answer below using the
    Likert four-point scale.

    How strongly do you agree or disagree with each of the following statements. Use
    the following four-point scale to answer, where:
    Scale:
    4-Strongly Agree 2-Disagree
    3-Agree 1-Strongly Disagree
    COLEGIO DE STA. TERESA DE AVILA
    School of Hospitality and Tourism Management
    6 Kingfisher St., Zabarte Subd., Brgy. Kaligayahan, Novaliches
    Quezon City 1124 Philippines

    Strongly Strongly
    Agree Agree Disagree Disagree
    Online Advertisement 4 3 2 1

    1. I visited San Agustin Museum


    because of the advertisement I
    saw on social media platforms like
    Facebook, Twitter, TikTok, and
    Instagram.

    2. I visited San Agustin Museum


    because of the banner ads that
    appeared on the web pages I
    clicked or websites I visited.

    3. Because of the vlog I watched on


    YouTube about different museums
    in the Philippines, I visited San
    Agustin Museum.

    Strongly Strongly
    Agree Agree Disagree Disagree
    Print Advertisement 4 3 2 1

    1. I visited San Agustin Museum


    because I read about information
    and its history on a newspaper.

    2. I visited San Agustin Museum


    because I was fascinated about
    its history and the overall place I
    read about it in a brochure.

    3. I visited San Agustin Museum


    because I saw it in a tarpaulin
    and I was amazed by its beauty.
    COLEGIO DE STA. TERESA DE AVILA
    School of Hospitality and Tourism Management
    6 Kingfisher St., Zabarte Subd., Brgy. Kaligayahan, Novaliches
    Quezon City 1124 Philippines

    Strongly Strongly
    Agree Agree Disagree Disagree
    Sales Promotion 4 3 2 1

    1. The discounts on the entrance


    fee to local students made me
    want to go to San Agustin
    Museum.

    2. Local licensed tour guides are


    free of admission charges when
    they visit San Agustin Museum
    which I truly appreciate that’s
    why I am also encouraged to visit
    San Agustin Museum.

    3. I wanted to try the café located


    inside the San Agustin Museum
    which is operated by
    Augustinians that’s why I visited
    here.

    Strongly Strongly
    Agree Agree Disagree Disagree
    Public Relation 4 3 2 1
    1. Public events hosted by the
    museum make me more
    interested in visiting.

    2. I visited San Agustin Museum


    because it is adjacent to San
    Agustin Church, a UNESCO
    World Heritage Site and the
    oldest stone church in the
    Philippines.

    3. I visited San Agustin Museum


    because it consists of a huge
    collection of artifacts, sculptures,
    and paintings from around the
    globe like Spain, China, and
    Mexico.

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