Case Study Analysis Perils and Pitfalls of Leading Change

Concerns Fundamental Management Issue you see Evidence from the case and class
Recommended Solution to the issue
related to the topic notes/readings to support your diagnosis
What are • The store was struggling before Oliveira • Page 2: The store was not crowded, and the
the took over as the manage few people inside always stood in either
pertinent • Daniel Oliveira faced resistance from fitting room or cashier lines…
facts in the employees who did not respect him, which • Page 6: “… How can a young guy with no
case? made it difficult for him to implement experience at all say that what I was doing
changes for the last ten years was wrong?”
• Page 5: Changes were slow to happen, if at
all, and the staff seemed disinterested
• Employees in the store were disinterested
in his ideas
What is/are • The primary problem was a lack of buy-in • Page 5: " When Oliveira returned from his
the primary from employees for proposed changes due trip, he found that almost every
problem (s) to Oliveira's initial approach of improvement in his store
and the implementing changes without building had been reversed"
cause (s)? relationships with employees or gaining
their respect
• Oliveira faced challenges in communicating • Page 5: Oliveira struggled to communicate
the need for change to his employees effectively with his team, which led to
• Oliveira presumed he could replicate past misunderstandings and confusion about the
successes from other stores but overlooked changes he was trying to implement.
understanding the unique challenges of his • Page 4: He knew it was time for the next
new team steps and decided to move on: I know
everyone and they know me,
so I can start changing things, right?

What are • Oliveira should spend more time

the talking to the employees and
alternatives observing their work practices. He
for action? could have also done some research
on the history of the store
• Offer training and development
opportunities to the employees to
 equip them with the skills required to
adapt to the changes effectively
• Oliveira should seek advice from other
managers who have experience
leading change in challenging
situations
What • Change Is Not The Enemy: How To
readings or Lead Through Uncertainty
other (forbes.com)
research • Three Tips For Managing Resistance
helped you To Change (forbes.com)
come to
conclusions
on the
topics?