Nick Biggs

STOP GETTING
PENALIZED BY
GOOGLE’S
ALGORITHM
Use these 3 white-hat link-building
strategies that Google loves:
 Nick Biggs

1) Content Contributions (Guest Posts and

Columns)
Google values original, authoritative
content.
By contributing to reputable sites, you
earn valuable backlinks and establish
credibility.
Here's how you do it:
 Nick Biggs

1/ Find blogs in your niche with high domain

authority.
2/ Pitch topics that provide value to their
audience.
3/ Include links to your site naturally within
high-quality, informative content.
This will also help position you as a thought
leader in your industry.
 Nick Biggs

2) In-depth Guides and Data-driven Studies

with Digital PR
Sear engine algorithms favor content that
demonstrates expertise and provides
utility.
Which makes deep dives and original
research link magnets.
How to do the research for this:
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Go back to the big blogs from step 1:

1/ Look for topics they've covered in depth
in the past but haven't updated in a while
2/ Find updated data on the topic based
on your experience or network
3/ Write about your findings and invite
bigger publications to refer to your posts
Updated in-depth guides earn links and
shares organically.
 Nick Biggs

3) Provocative Content
Content that sparks discussion or
challenges conventional wisdom gets
noticed.
It stands out, prompting others to link and
react.
This is how you write it:
 Nick Biggs

1/ Cover multiple sides of controversial

topics in 1 post
2/ Encourage debate and invite
contributions from other thought leaders
3 Be prepared to engage with responses
to keep the momentum going
Provocative content leads to natural link-
building as it becomes the talk of the town.
 Nick Biggs

Thanks for reading!

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Follow me for more Digital PR and link
building insights.
Until next time.
- Nick