MEDIA

TECHNOLOGY
INNOVATION
PROPOSAL
• GOAL: The goal is to take an existing or historical media
technology and improve or build on it for a specific social
need.
• ROLE: You are an innovator.
• AUDIENCE: The target audience are media users in the
immediate community.
• SITUATION: In groups of three or five, you need to know
what people look for in a media technology, which will help
them access information or perform their daily tasks in a
more efficient way. In innovating, a long term benefit is
considered.
• PRODUCT/PERFORMANCE AND PURPOSE:You need to
produce an illustration or a simple 3D model of a media
innovation and a one-page write-up about the target
market, the problem it addresses and its features.
MEDIA INNOVATION BRAINSTORMING
WORKSHEETT/GRAPHIC ORGANIZER
• Link:
http://www.phoenix.net.ph:9000/PDF2/web/index.php?data=CavetoCloud_C2_GraphicOrganiz
er
REPORTING ON MEDIA HISTORY AND
MEDIA IN HISTORY
• You will be assigned to give a creative report about the
history of particular type. Include in the report a timeline
of media technology inventions and innovations (of the
assigned media type). Include at least two examples of
when the particular media type made an important role in
a historical event (e.g., print was used by Philippine
revolutionaries of 1869; radio was used by Nazis in
propaganda; a Twitter was used in the recent Egyptian
Revolution).
TEMPLATE
MEDIA TYPE MEDIA HISTORY MEDIA IN HISTORY

PRINT FROM MOVABLE TYPE TO - USED BY PHILIPPINE

DIGITAL REVOLUTIONARIES OF 1896
- BURNING OF BOOS IN
ALEXANDRIA, EGYPT
HISTORICAL WHAT IF…
• 3 groups will specify media technology and expound on its
historical consequence for individuals and/or societies.
• Other 3 groups will speculate on how history would
turned out if a particular media technology had not been
invented or innovated.
• You will present in any creative form of expression like
news reporting, stage play, among others.