WEEK 2 – Quarter 3

✓ Traditional Media and New Media

✓ Roles and Functions of Media

Most Essential Learning Competencies

✓ Identify traditional media and new media

✓ Editorialize the roles and functions of media that shaped the values and norms of people and society

Learning Content

I. Traditional Media vs New Media

What is Traditional Media and New Media

II. Roles and Functions of Media

a. Functions of Media
b. Roles of Media

1|P age
 Lesson 4: Traditional Media and New Media 4
At the end of the lesson, the learners (should be able/are expected to):

• Identify traditional media and new media

Teaching and Learning Activities

Throughout history, there have been major changes in the way that media is produced and consumed.
This includes the historical changes in the changes in how people do communicate through different medium.

A. Stages of the Evolution of Media

1. Prehistoric Age – people discovered fire, developed paper from plants and forged equipment or
weapon through stone, bronze, copper and iron
2. Industrial Age – people used the power of steam, developed machine tools, established iron
production and manufacturing of various products (including books through the printing press).
3. Electronic Age – people harnessed the [power of electricity that led to electrical telegraphy circuits
and the early large scale computers. In this age long distance communication became possible.
4. New (Digital Age) – people advanced the use of microelectronics in the inventio n of personal
computers, mobile devices and wearable technology. In this age, the internet paved the way for faster
communication and the creation of social network.

B. Traditional Media and New Media

Formative Assessment: Traditional or New Media

1. Magazine
2. Tabloid
3. Broadsheet
4. Paperback Novel
5. Radio
6. Television
7. Online Video Games
8. Web Video Portals
9. Online Telephony and Messaging Capability

What is Traditional Media

• Media experience is limited
• One-directional
• Sense receptors used are very specific (i.e. print media – sense of sight, radio – sense of hearing,
TV and fil – sight and hearing)

New Media
• Media experience is more interactive
• Audiences are more involved and can send feedback simultaneously
• Integrated all the aspects of old media

2|P age
 Name: ________________________________ Date: ____________
Section: ______________ Group: _________ Score: ____________

Lesson 4: Traditional Media and New Media 4

Performance Task

Name of Activity : Venn Diagram

Directions : : Using Venn Diagram, show the relationship of Traditional Media and New Media.

OUTPUT

RUBRICS: Members:
Timeliness – 5pts
Organization – 10pts
Creativity – 10pts

3|P age
Review Questions

Directions: Read each statement carefully and answer.

1. The use of Facebook belongs to what age?

A. electronic age
B. industrial age
C. information age
D. pre-industrial age
2. Television and radio are examples of ____?
A. broadcast media
B. new media
C. digital media
D. print media

3. _________media experience is limited

4. __________ media experience is more interactive.
5. __________ audience are more involved and send feedback simultaneously

4|P age
 Lesson 5: Roles & Functions of Media 5
At the end of the lesson, the learners (should be able/are expected to):

• Editorialize the roles and functions of media that shaped the values and norms of people and society

Teaching and Learning Activities

Titanic was a luxury British steamship that sank in the early hours of April 15, 1912 after striking an iceberg
off the coast of Newfoundland in the North Atlantic, leading to the deaths of more than 1,500 passengers and crew.

Question: If the Titanic sank somewhere in the Atlantic Ocean, how do you think the news reached people in
England and New York at that time?

Functions and Roles of Media

Role is a part played by someone in a particular situation whereas Function is the duty of
someone or the natural purpose of something.

Functions of Media

1. Control
2. Social Interaction
3. Motivation
4. Emotional Expression
5. Information Dissemination

Roles of Media

1. Monitoring Function - inform citizens of what is happening around them.

Example: In times of natural disasters, war, health scares, etc. Broadcast media (TV Patrol, 24Oras and
etc.)

2. Information function – educate the audience as to the meaning and significance of the “facts”; ability
of the media to teach the various norms, rules and values.

Example: Watching educative or documentary shows/programs like Matanglawin, Ancient X files, Super
Book, Mathtinik and etc. (Broadcast Media).

3. Opinion function– provide a platform for public political discourse, facilitating the formation of “public
opinion” and feeding that opinion back to the public from whence it came.

Example: Political forums like debates, hearings and speeches.

4. Watchdog role of journalism – give publicity to governmental and political institutions.

Examples: Pork Barrel scandal(Bantay Kaban , GMA special report). Bayan Mo Ipatrol Mo (ABS-CBN
election coverage) and SONA media coverage

5|P age
5. Serve as the channel for the advocacy of political viewpoints.

6|P age
 Name: ________________________________ Date: ____________
Section: ______________ Group: _________ Score: ____________

Lesson 5: Roles and Functions of Media 5

Performance Task

Name of Activity : iCartoon

Directions : Draw a cartoon on a certain issue (education, political, economy) depicting how
the growth in technology will affect Filipino society in the next five to ten years
and how it shaped values and norms of the people in the society.
OUTPUT

RUBRICS: Members:
Timeliness – 5pts
Organization of Idea - 15pts
Creativity – 10pts

7|P age
Review Questions

Directions: Give one (1) example on the following roles of media

1. Monitoring Function
2. Information Function
3. Opinion Function
4. Watchdog role of journalism
5. Advocacy of political viewpoints

8|P age