Professional Documents
Culture Documents
Course Introduction
Hootsuite is trusted by 16+ million users in 175+ countries and is the industry standard for
social media management.
With the Hootsuite Platform Certification Course, you’ll develop the skills to use core
Hootsuite products to their full potential, boosting the impact of your social media efforts,
driving results and proving your ROI.
Course Information
Course Fee:
Skill Level
BEGINNER
Class Duration
2H 30M
1.What Are Two Reasons Why It’s Important To Share Your Hootsuite Analytics Data
With Other Members Of Your Team? (Pick Two)
to provide colleagues with relevant content to publish with the compose box
to guide your team’s social media tactics to do more of what’s working
to provide more accurate geo-location search results in your streams
to demonstrate the ROI of your social media efforts to more senior leadership in
your company
to supply colleagues with data required for bulk uploader entries
2. One Benefit To Using The Post Performance Area Within Hootsuite Analytics Is That
You Can Sort Posts By:
Shares
Engagement Rate
Reach
Comments
all of the options in this list
4. Which Of The Options Below Best Describe The Action Being Undertaken In The
Visual? (Duplicate)
5. When Using The Hootsuite Dashboard To Post Images To Your Personal Instagram
Account, There Is A Step That Must Be Completed Within The Instagram App Itself–
Which Is It?
Scheduling when your Instagram post should publish.
Publishing the image to your Instagram account.
Composing the text you’d like to accompany the image.
Selecting the image you’d like to publish.
Including a shortened Owly link that will accompany the post.
6. Which Of The Following Is Not A Metric Type Generated By The Overview Metrics
Module In Hootsuite Analytics?
follower growth
Engagement
total posts
share of voice
7. When Using An RSS Feed Within Hootsuite, You Can Limit The Amount Of Content
Being Automatically Pushed Out To Your Followers By:
turning on the ‘Approvals Queue’, which would require admin approval of each RSS
feed post
specifying the demographics of who should receive RSS feed updates (e.g., by age,
gender, occupation, etc.)
specifying under ‘Preferences’ the RSS feed topics you’d like excluded
setting the frequency that Hootsuite checks for new content to once a day, rather
than once an hour
8. Sometimes Exchanges Within A Comment Thread (In A Stream) Can Become Very
Long And Hard To Keep Track Of. If A Particular Thread Is Too Important To Miss,
Hootsuite Lets You Quickly Create A Dedicated ____ For That Conversation To Stay
On Top Of The Action.
comment stream
private message stream
geo-targeted auto-response
Auto-assignment
external tag
it’s more efficient to gather metrics data in one place, rather than several different
sources
metrics data that are updated in real-time
a highly visual, customizable interface
highly accurate estimates of the monetary value of each like, retweet, share, and
new follower
10. What Are Two Best Practices For Discovering Whether A Message You’ve
Scheduled With Hootsuite Has Failed To Send? (Pick Two)
11. When Using The Hootsuite Planner Feature, The Fastest Way To Compose A New
Message Is To:
12. In The Composer, There Are 3 Ways You Can Attach An Image. Which Of The
Following Is Not An Option For Attaching An Image?
13. Unlike The Overview Module In Hootsuite Analytics, Which Offers One Set Of
Aggregated Analytics Data, _______ Allows You To Run An Unlimited Number Of
Customizable And Shareable Real-Time Analytics Reports, Dialed Precisely To The
Diverse Reporting Needs Of Your Organization.
14. When Using Hootsuite To Publish To Instagram, There Are Some Types Of Posts
That Require Using The “Mobile Notification Workflow”?, Which Involves A Few
Additional Steps. Pick The Post Type Below That Does NOT Require Using The
“Mobile Notification Workflow”?.
15. It’s important to ensure you’ve done the following steps when scheduling messages
using the Hootsuite bulk compose feature. (pick two)
input the date in MONTH, DAY, YEAR or DAY, MONTH, YEAR format
convert the document into Hootsuite’s .hoot format and upload
ensure you use a 24-hour clock format (e.g., 17:00 rather than 5:00pm)
input your messages into a text document using an up to date version of Microsoft
Word
16. Conversations on Twitter move fast and it’s easy to miss the opportunity to engage
with an important influencer or prospect. _ are a great way to group together similar
people and topics in Twitter so you can focus on activity within a group without
distractions.
Twitter streams
Twitter spaces
Twitter lists
Hootsuite groups
Twitter groups
17. Within a Hootsuite Analytics report, you can add a tile, which is:
20. After you’ve uploaded messages into Hootsuite using the Bulk Compose feature,
where would you go to review and make edits to those messages?
Planner
Analytics
Impact
Insights
Tabs and streams
21. Hootsuite Publisher is an area of the dashboard that gives social media managers:
22. When using Composer, what’s the purpose of the social profile picker?
23. See the visual below. Why is the action being taken here important?
24. Which description below best describes the action you would undertake in this dialog
box?
25. Hootsuite’s mobile app lets you see all the posts you’ve scheduled and adjust
publishing times to fine tune how you’re targeting your audience. You can access this
functionality in the ___________ area of the app.
Message Assignments
Streams
Planner
Engagement
Compose
Content Library
26. Which Hootsuite feature would you use to draft and schedule a message with two
images to LinkedIn, Twitter, and Facebook?
Composer
Impact
Contests
Assignments
Streams
27. If you’re looking for a quick, high-level overview of common metrics such as
audience growth, website traffic, and total posts, you should look at:
28. Which of the following is not an action you can take in the pictured area of the
Hootsuite dashboard?
29. Enabling notifications for your Instagram account(s) in your Hootsuite mobile app
allows Hootsuite to send _ that notify you when scheduled Instagram posts are ready to
be published.
30. Where in the dashboard would you primarily view and engage with your audience
and the social media content published by others?
31. Which of the following is a reason why you would want to add a moderate stream for
YouTube in your Hootsuite dashboard:
to automatically flag comments that contain keywords that you’ve pre-defined in your
YouTube settings
to view analytics on your YouTube channel and videos
to limit the number of videos shown in a stream (per 24 hours) to below the threshold
you define.
to vet incoming comments on your channel or specific videos by approving or
deleting them
to curate unoffensive video content that will resonate with the broadest possible cross-
section of your audience
32. You can publish single-image Instagram posts directly from the Hootsuite dashboard
IF you have set-up your Instagram account as a ______________.
premium account
business account
paid account
personal account
certified account
33. To manage comments and replies for all of your YouTube channel’s videos (in
Hootsuite), simply add a ________________ stream.
Search
published comments
Replies
YouTube engagement
moderate
34. _______ are created within ________, similar to how you create individual files
within a broader file folder.
Libraries; Engagement
Tabs; social networks
Streams; tabs
Engagements; Publisher
Arrows; columns
35. Which tools are found in the header section of the Hootsuite Dashboard? (pick three)
Engagement Streams
App Directory
Message Composer
Account Settings
Quick Search
the ability to automate all your social media activities (i.e., Autopilot)
the ability to schedule and publish messages to multiple accounts at once
social media analytics and metrics
geo-locating conversations and geo-targeting messages
37. When you share a report with a team member in Hootsuite Analytics, you can allow
that team member to adjust the parameters of the report to fine-tune the insights being
generated. To allow for this collaboration, you must set the permission for that user to:
‘Default’
‘Custom’
‘Unlimited Permissions’
‘Super-Admin’
‘Can Edit’
38. Hootsuite’s ever-growing library of 100+ partner apps and integrations is called the:
39. When saving messages as drafts, it’s important to remember that your draft will not
go live unless _______.
40. Let’s say you have saved 10 different messages as drafts for a holiday campaign. You
now need to schedule these drafts to publish, taking into account other messages that
might already be scheduled. Which tool would be most effective for this task?
Do not schedule them which will trigger Hootsuite to automatically assign a time
Use Hootsuite’s Bulk Compose feature.
Use the Hootsuite Planner to drag and drop the drafts into the most appropriate
time slots.
Schedule the publishing time when composing the draft, cross-referencing with a
calendar.
Use the Auto-Publisher, and set the cadence for everyone 12 hours.
41. Some of the Apps in the Hootsuite App Directory include ‘plugins’ which means that
the app:
Assignments made from Mobile are not visible in the desktop dashboard.
Assignments functionality is available in desktop dashboard only.
Assignments made from your desktop dashboard will be visible on mobile, and
vice versa.
Assignments is a feature exclusive to Hootsuite Mobile.
43. The following Hootsuite Mobile functionality makes it easy to collaborate with your
teammates on the go:
Campaigns and Content Library
Content Library and Online Education
Assignments and Approvals
Approvals and Campaigns
Search and Assignments
44. When publishing to Pinterest from Hootsuite, you must include two items, which
are:
45. A benefit of using the Post Performance area within Hootsuite Analytics is that it
shows:
46. Why would you want to add someone to a Twitter list in Hootsuite?
to block them from commenting or re-sharing your posts to send targeted direct
messages in bulk
to boost the SEO of your posts
to group together your published tweets by topic for easier reference
to create a focused feed of similar users such as industry influencers, advocates,
or competitors
47. You want to drive traffic to a new landing page for a campaign, and want a web
address that’s short, easy to remember, trackable, and reflective of your brand.
Hootsuite supports you with:
48. A report in Hootsuite Analytics has a flexible, interactive interface into which you
can drag and drop an unlimited number of:
50. What best describes the benefit of using Hootsuite, as compared to engaging natively
from specific social networks?
Hootsuite provides deeper insights into users’ profiles than is found on the networks
themselves.
When engaging on social networks natively, you can’t use the ‘auto-respond’ feature
for comments and mentions.
Hootsuite lets you monitor and engage with all your social networks in one place,
decreasing the risk of missing an important engagement opportunity.
Hootsuite allows you to see the contents of private profiles, providing thorough and
accurate customer insights.
Hootsuite more accurately estimates the dollar value of a like, share, and retweet.
52. The data shown in the Post Performance area within Hootsuite Analytics is updated
for the first _ that a post is live.
7 days
24 hours
14 weeks
31 days
53. When it’s time to publish an Instagram message to a personal Instagram account,
how does the Hootsuite mobile app alert you that it’s time to press the publish button in
the Instagram app?
Email
a gentle owl hoot followed by the sound of wind blowing through the trees
push notification
text message
calendar reminder
54. Hootsuite Mobile is useful for teams because of the following functionality:
55. Which of the options below best describe the action being undertaken in the visual?
56. Anything you want to do in Hootsuite can be found in either the header or the
sidebar, with the main workspace is in the center. Which of the following is not a feature
you’ll find in the sidebar (see image below for reference)?
Streams
Notifications
Analytics
App Directory
Publisher
a location search stream, with geocode set for your specific location
where you set up user-generated content contests
a fully customizable, real-time display of social metrics data
you undertake audience testing to determine the best ad product to purchase
where you set the parameters for a Hootsuite social media campaign
Streams are for searching out conversations, whereas tabs are for publishing content to
your audiences.
Streams provide account analytics, Tabs are where geo-searches are performed.
Tabs are for searching out conversations, whereas streams are for publishing content
to your audiences.
Steams display content from your social networks, and Tabs house a collection of
streams.
59. Which of the following is not an action you can perform in the pictured area of the
Hootsuite dashboard?
61. Which of the following actions can NOT be done in the Hootsuite Planner feature?
editing a message
rescheduling a post
viewing tags
composing a message
perform a geo-search
62. When using Hootsuite’s mobile notification workflow to publish images to your
personal Instagram account, which step do you need to complete on your phone?
63. If you need to keep track of a large number of published or scheduled messages sent
to a variety of social networks, Hootsuite __ is an important product area for you to
familiarize yourself with.
Approvals Queue
Publisher
Content Library
Engagement
Assignments
64. To determine the ROI of your social media activities, which Hootsuite product would
you use?
Hootsuite Metrics
Hootsuite Social ROI
Hootsuite Solutions
Hootsuite Analytics
Hootsuite ROI Calculator
65. With Hootsuite’s Mobile App you can share __ with teams, which allows everyone to
monitor the same social feed and see which messages have been responded to and by
whom.
message approvals
Publisher calendars
Streams
Campaigns
content libraries
Extensions Dropdown
Analytics Dashboard
Launch Menu
Settings Panel
67. There are several ways you can schedule new messages in Hootsuite. Which of the
following doesn’t belong?
68. The Hootsuite Analytics overview automatically analyzes two time periods: the one
you select, and the corresponding length of time before that. For example, if you select
the last 7 days, the overview will automatically pull data from the previous 14 days. Why
would this be a benefit?
69. Overview and Reports are modules within which Hootsuite product?
Hootsuite Ads
Hootsuite Metrics
Hootsuite Campaigns
Hootsuite Publisher
Hootsuite Analytics
70. You can do all of the following actions in the Composer, except:
72. When using the Composer in Hootsuite’s Mobile app, which options are available for
sending your message?
73. When composing messages in Hootsuite, how would you make a rough draft of a
message available with a team or team member for collaboration?
Save the message as a draft and then find it in the collaboration board with that team.
Publish the message to a social network, then click ‘assign to team or colleague’.
Assign the message to a social network the team or team member manages, then
click ‘Save Draft’.
@Mention the team or team member in the drafted message before saving.
74. ___________ allow you to monitor social activity around certain keywords, phrases
and even specific users or locations, and respond where appropriate.
Comment trackers
Search streams
Analytics
Plug-ins
Internal tags
75. When you add an RSS feed to Hootsuite’s Publisher, posts from blogs and websites
you designate will be:
77. To share access to a Hootsuite Analytics report with your colleagues you need to use
the Share button to:
78. The best place to search for free (and paid) software for customizing your Hootsuite
dashboard to your exact business need is called the:
Partner Library
Explore tab
App Directory
Hootsuite App Store
Hootsuite Impact tab
79. Let’s say you want to monitor all the comments on a campaign YouTube video
you’ve just launched. To do this, create a ‘My Videos’ stream, find the campaign video,
and then select ‘___________________’.
YouTube Search
Playlist
Geo-search
Create Comment Stream
80. Within the Hootsuite Composer, you can transform URLs into what’s called an
‘owly’ link. Which of the following are reasons you’d want to use this feature. (pick two)
owly links provide higher resolution previews of the webpage being linked to
owly links are trackable, which means you can track how many people clicked it
owly links use less characters than regular URLs
owly links are prioritized by social networks
owly links are perceived as more trustworthy than regular URLs
81. YouTube is a great source for curating interesting content for your audience.
Hootsuite helps with its built in YouTube __. This lets you discover new videos based on
keywords or key phrases.